Garmin enters the powersports market with an all-new off-road product assortment

Rhea-AI Summary

Garmin International, a unit of Garmin Ltd. (NASDAQ: GRMN), is making its debut in the powersports market, introducing three key products: the Tread powersport navigator, Garmin PowerSwitch, and BC 40 wireless camera. Priced at $799.99, these products cater to off-road enthusiasts, providing weather-resistant navigation and communication capabilities. The Tread navigator features Group Ride Radio, allowing tracking of up to 20 riders, while the PowerSwitch manages vehicle accessories. All products aim to enhance off-road adventures and are now available for purchase.

Positive

• Entry into the rapidly growing powersports market.
• Strong product features designed for off-road navigation and communication.
• Tread's Group Ride Radio can track up to 20 riders, enhancing user experience.
• Weather-resistant products, increasing usability in various conditions.
• Competitive pricing for products aimed at recreational off-roaders.

Negative

• None.

Garmin^® International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced its entrance into the powersports market with a strong trio of solutions to help recreational off-roaders roam the unknown with confidence. With the new rugged Tread^™ powersport navigator with Group Ride Radio, Garmin PowerSwitch^™ digital switch box, and the BC^™ 40 wireless camera with tube mount, riders can hop on their side-by-side, ATV, or snowmobile to navigate rolling sand dunes, wild forest trails in the rain, or cold snow tracks in the mountains with confidence. Experience Tread here.

As off-roaders plow through challenging terrain, the weather resistant¹ Tread easily helps riders navigate trails and recognize land boundaries. If a group joins along for the ride, Tread’s Group Ride Radio can help keep track² of their locations while the push-to-talk fist mic allows friends to stay in communication without the need for cellular coverage. Off-roaders can then use the Garmin PowerSwitch to control their vehicle’s 12-volt accessories from Tread’s glove-friendly display, conveniently activating whip lights, air compressors, differential locks and more. By adding the BC 40 wireless camera to their side-by-side’s tube frame, flat panel, or roll cage, riders can pair with Tread for a clear view of scenery and surrounding obstacles on the navigator’s screen.

“Garmin is stepping into the powersports market in a big way with a robust assortment of products designed specifically for the needs of powersports enthusiasts,” said Dan Bartel, Garmin vice president of global consumer sales. “With Garmin’s new powersports lineup, riders have more freedom to maneuver off-road while staying connected with friends, ultimately enhancing every off-road adventure.”

Stay connected

As riders venture into the unknown, Tread’s MURS (Multi-Use Radio Service) system – better known as the Group Ride Radio – ensures riders don’t miss a beat with the ability to track and communicate with up to 20 riders in their group. Keep track of friends on Tread’s map display and use the push-to-talk fist mic to talk with friends in the group. Alternatively, riders can pair Tread with their compatible Bluetooth^®-enabled helmet or headset for hands-free voice communication. What’s more, riders can pair Tread with most of Garmin’s inReach^® satellite communicators³ to stay in touch globally via two-way text messaging, and access weather and crucial interactive SOS. And thanks to the all-new Tread^™ mobile⁴ app, users can easily import/export GPX files, access live weather, canned text messages and sync trip data across all devices.

Own the landscape

With Tread’s highly detailed mapping options, off-roaders and trail seekers can own their surroundings with preloaded topographic mapping of North America that surpasses the status quo with a comprehensive and rich mapping experience. Riders can seek challenging dirt trails and tap into U.S. Forest Service roads and Motor Vehicle Use Maps for full sized 4x4s, ATVs, side-by-sides and motorcycles. Tread also comes preloaded with public land boundaries for national forests, wilderness areas, Bureau of Land Management, and even private land boundaries and land owner information for parcels greater than 4 acres. In addition, riders can download high-resolution BirdsEye Satellite Imagery directly to Tread via Wi-Fi^® to receive vivid overhead views of the land and surroundings with no annual subscription.

Customize an adventure

Easily pair Tread, a compatible Garmin navigator⁵, or a smartphone⁶ with the Garmin PowerSwitch and gain control over a vehicle’s 12 volt accessories – up to six outputs of up to 30 amps each. The weather resistant¹ box provides easy installation procedures and the ability to customize virtual switch panels with labels, icons and channel groups, and manipulate controls for dimming and flashing alerts on the navigator’s display.

The vigilant eye

And the off-road adventure doesn’t stop there. Users can also attach the BC 40 wireless camera to an off-road vehicle to see surroundings on the navigator’s display. The battery-powered camera can last up to 3 months on a single charge and transmit up to 25-feet to provide wide, quality footage. Rain or shine, the weatherproof¹ camera can withstand compromising weather on the trail.

Available now, the Tread powersport navigator has a suggested retail price of $799.99; the Garmin PowerSwitch has a suggested retail price of $499.99; and the BC 40 wireless camera has a suggested retail price of $149.99 (all sold separately). To learn more about these off-road products, visit garmin.com/tread.

Engineered on the inside for life on the outside, Garmin products have revolutionized the automotive industry and become essential to the lives of drivers, commuters and motorists of all types. Committed to designing user-friendly portable navigation solutions that provide time- and fuel-saving benefits for daily drivers, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at media.relations@garmin.com, or follow us at facebook.com/garmin, twitter.com/garminnews, instagram.com/garmin or youtube.com/garmin.

¹Water rating IPX7. See Garmin.com/waterrating.
²Group tracking is available for riders using a Tread navigator, and only riders with a Tread navigator may be tracked. Connection to vehicle power is required for group tracking and push-to-talk mic functionality.
³Sold separately; active satellite subscription required for the inReach device. Some jurisdictions regulate or prohibit the use of satellite communication devices. It is your responsibility to know and follow all applicable laws in the jurisdictions where the device is intended to be used.
⁴Requires Tread app loaded on your compatible smartphone paired with a Tread navigator; syncing data across devices requires an active connection with Wi-Fi^® technology.
⁵See Garmin.com for device compatibility.
⁶Requires use of the Garmin PowerSwitch app on your compatible Garmin navigator or smartphone paired to the Garmin PowerSwitch digital switch box.

About Garmin International, Inc. Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and inReach are registered trademarks, and Tread, Garmin PowerSwitch, and BC are trademarks of Garmin Ltd. or its subsidiaries. Wi-Fi® and the Wi-Fi logo are registered trademarks of Wi-Fi Alliance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Garmin is under license. Satellite Imagery © Maxar Technologies.

All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:

This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 26, 2020, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at https://www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

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FAQ

What new products has Garmin launched for powersports enthusiasts in 2023?

Garmin has launched the Tread powersport navigator, Garmin PowerSwitch, and BC 40 wireless camera.

What is the price of the Tread powersport navigator from Garmin?

The suggested retail price of the Tread powersport navigator is $799.99.

How does Garmin's Tread navigator enhance off-road adventures?

The Tread navigator offers weather-resistant navigation, Group Ride Radio for tracking multiple riders, and integration with vehicle accessories.

What features are included in Garmin's new powersports products?

Features include Group Ride Radio, compatible accessories, weather resistance, detailed mapping, and customizable controls.

When were the new Garmin powersport products launched?

The products were announced on March 10, 2023.