Garmin brings big updates to its small, stylish Lily 2 smartwatch series
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Insights
The introduction of the Garmin Lily® 2 series represents a strategic move to capture a larger share of the health and fitness wearables market. This segment has shown robust growth, with consumers increasingly focused on wellness and health monitoring. The blend of fashion and functionality addresses a growing trend of wearable tech that caters to lifestyle needs as well as health tracking.
By offering a customizable design with 'Your Watch, Your Way', Garmin is tapping into the personalized products trend, which can drive consumer engagement and brand loyalty. The inclusion of Garmin Pay™ on the Lily 2 Classic could also facilitate incremental revenue through transaction fees and partnerships with financial institutions. However, the long-term success will hinge on user adoption and the seamless integration of these features into consumers' daily routines.
It's important to note that the wearables market is highly competitive, with major players like Apple and Fitbit. Garmin's differentiation through design and battery life could be a strong selling point, but continued innovation and marketing will be crucial to maintain relevance and market share.
The release of the Lily® 2 series by Garmin is likely to have a positive impact on the company's financial performance, particularly in the consumer segment. The focus on design and new health features could attract a broader demographic, potentially increasing unit sales and revenue. The five-day battery life is a significant advantage over competitors, which may result in higher consumer satisfaction and repeat purchases.
Investors should monitor the adoption rate of the new series, as it will be indicative of Garmin's ability to innovate and compete. The company's financials should be evaluated in subsequent quarters for increased sales volume, margins and any shifts in market share. However, R&D and marketing expenses related to the launch could impact short-term profitability.
Furthermore, Garmin's stock price might react positively to this announcement if the market perceives the new product line as a strong contender in the wearable space. Analysts will likely watch for consumer reviews and sales data to adjust their forecasts and recommendations.
The Garmin Lily® 2 series is notable for its emphasis on a combination of health features and stylish design. The inclusion of Body Battery™ energy monitoring, sleep score and fitness tracking aligns with the demands of health-conscious consumers. Additionally, the connected GPS and move alert suggestions are practical features that enrich the user experience.
While Garmin Pay™ is a convenient feature, its impact will depend on the breadth of its adoption among payment providers. The success of these features will be contingent on their accuracy, usability and how they compare to existing solutions in the market. Garmin's challenge will be to ensure that these features are not just novel but provide tangible benefits to users.
Garmin's strategy appears to focus on creating a niche within the wearable tech market that appeals to users seeking both fashion and function. The success of this approach will be determined by consumer reception and the ability to maintain a balance between aesthetic appeal and technological innovation.
Essential health, fitness and connected features help you look and feel good—inside and out
"The Lily series is known for its petite and elegant design elements, and we're pleased to introduce even more health and connected features to this fashionable lineup. Not only is Lily 2 stylish enough for anything from a day at work to a night out, but it can keep you connected and track your wellbeing with popular features designed for any lifestyle." –Susan Lyman, Garmin Vice President of Global Consumer Marketing
Small, stylish design
Blending a classic look with modern technology, the Lily 2 series features a metal watch case and unique patterned lenses that, with a quick tap or turn of the wrist, reveal a bright touchscreen display. It also features beautiful colorways – like Cream Gold and Coconut or Dark Bronze and Mulberry – plus Italian leather, nylon or silicone bands that can easily be swapped out to complement any look. Customers can even design their own Lily 2 by mixing bands and bezels with Your Watch, Your Way on garmin.com.
Reasons to love the Lily 2 series
- Body Battery™ energy monitoring: Monitor energy levels throughout the day to help find the best times for activity and rest.
- Sleep score: Receive a score for last night's sleep quality, plus insights on how to do better. Also keep track of different sleep stages, heart rate1, stress, Pulse Ox2 and respiration.
- Fitness tracking: Keep track of steps, calories burned, intensity minutes and more.
- Sports apps: Switch up a workout with built-in sports apps for cardio, yoga, strength training and more. And use the new dance fitness activity to track various dance styles, including Zumba®, Afrobeat, Bollywood, EDM and hip-hop.
- Connected GPS: When walking, biking or running outdoors, connect to a compatible smartphone's GPS to get accurate activity tracking stats.
- Move alert suggestions: Receive reminders to move after being sedentary for a while and get a variety of suggested movements to try, like neck rolls, side bends, squats and more with options for seated motions.
- Garmin Pay contactless payments: Breeze through select checkout lines and transit systems through participating providers (available only on Lily 2 Classic smartwatches).
Trendy, but unexpected: Learn more about the Lily 2 series here.
Health essentials
Designed for any lifestyle, the Lily 2 series is ready to keep up with essential health and fitness stats. Day and night, keep track of heart rate, respiration, Pulse Ox and stress. Upon waking up, the morning report provides users with an overview of their sleep, daily calendar, weather and more. In times of stress, the meditation activity guides users through meditation practices, while the breathwork activity provides different breathing techniques to follow right from the watch. Lily 2 also includes women's health tracking features, letting users track their menstrual cycle and pregnancy while also getting exercise and nutrition education.
Stay connected
For life on the go, the Lily 2 series is compatible with Apple® or Android™ smartphones so users can receive emails, text messages and alerts right on their watch. Safety and tracking features can help provide peace of mind; for example, when Lily 2 is paired to the Garmin Connect smartphone app, a message with the user's name and location (if available) can be sent to pre-selected emergency contacts if an incident is detected3. When paired with the Garmin Connect™ app, users can also see their health and fitness data, connect with friends and participate in challenges—all for free.
Available now, Lily 2 has a suggested retail price of
Engineered on the inside for life on the outside, Garmin products have revolutionized life for runners, cyclists, swimmers and athletes of all levels and abilities. Committed to developing technology that helps people stay active and elevate performance, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.
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2 | This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox not available in all countries. |
3 | When paired with a compatible smartphone; see Garmin.com/ble. For safety and tracking features requirements and limitations, see Garmin.com/safety |
About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 31, 2022, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
Media Contacts:
Stephanie Schultz and Natalie Miller
913-397-8200
media.relations@garmin.com
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SOURCE Garmin International, Inc.
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