Muscle Maker Grill Opens First of Five Delivery-Only Ghost Kitchens in Chicago
Muscle Maker, Inc. (Nasdaq: GRIL) has launched its first delivery-only ghost kitchen in Chicago, marking a strategic expansion amid rising demand for delivery services. Located at 3517 N. Spaulding Ave, this kitchen will serve meals from Muscle Maker Grill, Healthy Joe’s, and the new Meal Plan AF concept. The initiative is part of a ten-location agreement, with additional kitchens set to open in Chicago. The ghost kitchen model offers low costs and quick market entry, enhancing brand visibility while meeting consumer needs for convenient, healthier meal options.
- Opened first delivery-only ghost kitchen in Chicago, demonstrating expansion strategy.
- Part of a ten-location agreement, indicating growth potential.
- Low build-out costs and quick market entry enhance operational efficiency.
- Offers a variety of healthier meal options through three distinct brands.
- None.
Fast-casual brand opens first delivery-only ghost kitchen in Chicago
Burleson, Texas, July 30, 2020 (GLOBE NEWSWIRE) -- Muscle Maker, Inc. (Nasdaq: GRIL) the parent company of Muscle Maker Grill, Healthy Joe’s & MMG Burger Bar, a fast-casual concept known for serving “healthier for you” meals, today announced that it has opened its first delivery-only ghost kitchen in the Chicago market. Located at 3517 N. Spaulding Ave the kitchen will showcase menus from Muscle Maker Grill, Healthy Joe’s and Muscle Maker Grill’s new Meal Plan concept – Meal Plan AF. Guests can order healthier for you dishes from any of the three concepts through third party delivery platforms providing ease of ordering and the option for contactless delivery. Ordering platforms include: DoorDash, GrubHub, UberEats, Postmates, ChowNow and Caviar. As the demand for delivery increases due to social distancing, many restaurant concepts are looking toward ghost kitchens to expand quickly while meeting the growing need for fast options.
The new Spaulding delivery-only ghost kitchen is the first to open and is part of a ten-location agreement signed by the brand earlier this year. Locations two, three and four are under construction and will also open in Chicago throughout the summer. The brand is zeroing in on a few key metropolitan markets for the remaining five locations in the agreement.
Low build out costs, reduced overhead and waste, and the ability to expand quickly are what make delivery-only ghost kitchens attractive to restaurant brands. Concepts can enter a new market rapidly while growing their brand recognition and affinity. The warehouse style kitchens are efficient in their operational production and promote sustainability and corporate responsibility. Muscle Maker, Inc will be operating three distinct concepts out of one ghost kitchen, further optimizing the low build out costs of each kitchen.
Mike Roper, CEO of Muscle Maker Grill, commented, “We’re kicking off our first delivery-only ghost kitchen and think local Chicago residents will love all of the healthier for you dishes we have to offer. Meal Plan AF is a brand new concept for Muscle Maker Grill that features 20+ meal plan options that guests can buy in packs of 5,10,15 or 20. We can literally provide meals for the entire week eliminating the need to go anywhere! In the Midst of COIVD-19, we’re still able to expand our concepts through ghost kitchens and other non-traditional opportunities. The low cost of entry, quick to market capabilities and opportunity to drive brand recognition makes the delivery-only ghost kitchen model very attractive to our brands. We’re looking forward to opening the next nine locations and building our non-traditional portfolio!”
About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features all-natural chicken, grass fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit www.musclemakergrill.com.
Forward-Looking Statements
This press release may include “forward-looking statements.” To the extent that the information presented in this press release discusses financial projections, information, or expectations about our business plans, results of operations, products or markets, or otherwise makes statements about future events, such statements are forward-looking. Such forward-looking statements can be identified by the use of words such as “should”, “may,” “intends,” “anticipates,” “believes,” “estimates,” “projects,” “forecasts,” “expects,” “plans,” and “proposes.” Although we believe that the expectations reflected in these forward-looking statements are based on reasonable assumptions, there are a number of risks and uncertainties that could cause actual results to differ materially from such forward-looking statements. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” and elsewhere in documents that we file from time to time with the SEC. Forward-looking statements speak only as of the date of the document in which they are contained, and Muscle Maker, Inc does not undertake any duty to update any forward-looking statements except as may be required by law.
Contact:
Muscle Maker Grill Marketing
marketing@musclemakergrill.com
Investor Relations:
IR@musclemakergrill.com
FAQ
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