Gap Profiles INDIVIDUALS in its Fall 2021 Campaign, Celebrating Representation, Inclusion and Optimism

Rhea-AI Summary

Gap has launched its Fall 2021 INDIVIDUALS campaign, celebrating diverse individuals who embody modern American optimism. This initiative showcases a variety of culture shapers, including an award-winning filmmaker and aspiring astronaut, each representing unique stories and creativity. The campaign features 15-second video profiles highlighting their journeys and styles, while incorporating Gap's iconic denim and relaxed fits. Positioned to enhance brand visibility across various media, the campaign aims to amplify voices and promote inclusivity while reinforcing Gap's legacy in fashion.

Positive

• Launch of the Fall 2021 INDIVIDUALS campaign aimed at promoting diversity and optimism.
• Inclusion of various culture shapers to represent a broad spectrum of identities, enhancing brand image.
• Campaign features innovative video profiles that engage audiences in a modern, relatable format.

Negative

• None.

NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Gap continues to champion modern American optimism by celebrating individuals who represent the positive impact of being your true self. Gap's Fall 2021 INDIVIDUALS adult campaign debuts today, amplifying the voices of a distinct and diverse cast that better represents all of us. These individuals transcend race, gender, age, abilities and talents as catalysts for change, reflecting what's possible from anyone. 

Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8840355-gap-individuals-fall-2021-campaign/

The INDIVIDUALS campaign includes positively energetic culture shapers, ranging from an award-winning Chinese filmmaker to a Black Deaf BASL activist to an aspiring, young astronaut, who define their creativity, self-expression and personal style. Inspired by a unique take on the concept of "15 minutes of fame," the campaign captures the essence of the individuals in just 15 seconds. The video profiles, paired with their INDIVIDUALS portraits, are custom designed to amplify their stories and represent how their values are a force for good – each one fiercely individual, but part of something greater than themselves. 

The INDIVIDUALS: 

• Chloé Zhao, award-winning Chinese director, writer, editor and producer
• JaShaun St. John (@jashaunstjohn), Native actress discovered by Chloé Zhao, amplifying her Lakota tribe
• Alyssa Carson (@nasablueberry), 20-year-old space enthusiast, educator, aquanaut and aspiring astronaut, pursuing her dream to travel to Mars
• Angus Cloud (@AngusCloud), free-spirited Irish American actor who is not afraid to break the rules and hopes to inspire others to own their individuality
• Nakia Smith (@itscharmay), influencer and BASL activist for the Black Deaf community who advocates for all to be seen and heard
• Willa Amai (@willaamai), 17-year-old mental health advocate and singer-songwriter who is releasing Blows By, her new music video filmed during the Gap campaign that breaks today
• The Ebinum Brothers, Victory & Marvel (@ebinumbrothers), Nigerian brothers and artistic communicators using the medium of dance to showcase movement as a method to speak about life, ecology and belonging
• Helena Howard (@helenahoward_officially), award-winning multiethnic, breakout actress acclaimed for her coming-of-age performances
• Delfin Finley (@delfin), dynamic Los Angeles-based artist spotlighting the need for social change through painting
• Kailand Morris (@kailandmorris), philanthropist, model, designer and musician, combining influences from all disciplines to forge his unique path

"This dimensional cast of INDIVIDUALS embodies modern American optimism," says Mary Alderete, global head of Gap marketing. "Gap continues to amplify the voices of changemaking and culture shaping individuals, celebrating who they are and what makes them a true representation of the voices of today. These incredible individuals characterize an optimistic future fueled by creativity, possibility and unity."  

The campaign was concepted by Gap Global Creative Director, Len Peltier, directed by Christian Weber with portraits shot by renowned photographer Mark Seliger – INDIVIDUALS and creative visionaries in their own right. Weber and Seliger have been capturing signature Gap creative for years, spanning from the 1990s to today.  

INDIVIDUALS shine in Gap essentials made iconic in the 90s, reinvented for today, featuring new loose, relaxed fits in denim and khakis styled back to hoodies, crisp white and plaid button-downs and transitional outerwear – all with effortless style. A denim offshoot of the main spot, also captured by Weber, further illustrates Gap's category dominance with fresh denim fits in motion. Choreographed by Jacob Jonas The Company, whose mission is to create community through dance, the performance embodies Gap's denim trending now through the personal diversity and creativity of the individual dancers. This artful link to Gap's INDIVIDUALS approach showcases Gap's iconic heritage of denim and dance as a cultural artifact.   

Gap's Fall INDIVIDUALS campaign debuts today, September 7, 2021, across Gap brand channels and television, out-of-home media and digital. Follow along on @gap to see #HowYouWearGap and #gapdenim content go live throughout the coming months.   

PRESS CONTACTS 
Gap: Jenna Stone, jenna_stone@gap.com
LaForce: Kristin Brice, Gap@LaForce.nyc, 724.549.1731 

About Gap @gap and @gapkids  
Gap is an authority on modern American style. Founded in San Francisco in 1969, Gap continues to build on its heritage grounded in denim and connect with customers online and in company-operated and franchise retail locations globally. Gap includes Women's and Men's apparel and accessories, GapKids, babyGap, GapTeen, GapMaternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and GapFactory Stores. Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Old Navy, Gap, Banana Republic and Athleta brands.  For more information, please visit www.gapinc.com

 

 

View original content:https://www.prnewswire.com/news-releases/gap-profiles-individuals-in-its-fall-2021-campaign-celebrating-representation-inclusion-and-optimism-301370251.html

SOURCE Gap

FAQ

What is Gap's Fall 2021 INDIVIDUALS campaign?

The INDIVIDUALS campaign celebrates diverse individuals who reflect modern American optimism through their personal stories and creativity.

When did Gap's Fall 2021 INDIVIDUALS campaign launch?

The campaign debuted on September 7, 2021.

Who are some featured individuals in Gap's INDIVIDUALS campaign?

Featured individuals include award-winning filmmaker Chloé Zhao, young astronaut enthusiast Alyssa Carson, and influencer Nakia Smith.

How does the INDIVIDUALS campaign represent diversity?

The campaign features individuals from various backgrounds, transcending race, gender, age, and abilities, highlighting their unique contributions.

What media channels is the INDIVIDUALS campaign being promoted on?

The campaign is being promoted across Gap brand channels, television, out-of-home media, and digital platforms.