Banana Republic Launches New Home Categories

Rhea-AI Summary

Gap Inc. (NYSE: GPS) brand, Banana Republic, announced the launch of its new spring 2023 premium lifestyle collection, BR Home. This collection includes exclusive offerings in home categories such as bedding, rugs, and decor, emphasizing quality craftsmanship and sustainable materials. The spring collection features prices ranging from $40 for washed cotton pillowcase sets to $7,550 for handmade rugs. Banana Republic aims to position itself as a premier lifestyle brand, enhancing self-expression in customers' lives. The collection is available online and in select U.S. stores, building on the success of last fall's ART, Curated by Banana Republic collection.

Positive

• Launch of BR Home collection aligns with premium lifestyle branding.
• Collection includes high-quality, sustainable materials.
• Prices range from $40 to $7,550, offering a variety for consumers.

Negative

• None.

Global Apparel and Accessories Brand unveils a new spring 2023 premium lifestyle collection of Rugs, Bedding, Decor and more

Link to campaign images here 

SAN FRANCISCO, March 28, 2023 /PRNewswire/ -- Banana Republic, a Gap Inc. (NYSE: GPS) brand, continues to establish itself as a premium lifestyle brand with the expanded announcement of BR Home — an extraordinary selection of home categories that are exquisitely crafted by the finest artisans and craftspeople around the globe, exclusively created and curated by Banana Republic.

Experience the full interactive Multichannel News Release here:

"Banana Republic is a destination for discovery, adventure and imagination," said Sandra Stangl, President and CEO of Banana Republic. "Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers' lives." 

Encouraging customers to build a sanctuary of comfort and self-expression, BR Home expands offerings with an exclusive spring collection of premium bedding, rugs, pillows, and decor. The brand remains focused on its dedication to unparalleled craftsmanship and utilizing the highest-quality materials and sustainable fabrics, such as fine European linen, plush cotton cashmere, and organic cotton.

"Discovery and self-expression are an integral part of our customers' lives at home, work and away," said Aaron Rose, Head of Commerce & Experience for Banana Republic. "We know they care deeply about great design and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle."

The expanded collection builds on last fall's launch of ART, Curated by Banana Republic, a collection of exclusive works from artists and photographers.  

The BR Home collection is now available online and in select stores in the United States, with prices ranging from $40 for our washed cotton pillowcase sets to our most luxurious handmade exclusive rugs woven in the atlas mountains for $7,550.

Follow @bananarepublic with hashtag #BRHome to discover the new spring collection and learn more about future collections.

PRESS CONTACTS

Banana Republic PR: Amanda Garrett, Amanda_Garrett@gap.com 
PR Consulting: bananarepublic@prconsulting.net

About Banana Republic @bananarepublic
Banana Republic is a global apparel and accessories brand that creates iconic pieces for everyday and special occasions. Inspired by a heritage of expedition-ready daywear, the new BR Look redefines modern luxury. Informed by more sustainable practices, the finest materials and fabric innovations are incorporated to create timeless, versatile clothing, eyewear, jewelry, shoes, handbags, and fragrances. Founded in 1978 in San Francisco, Banana Republic connects with customers across online, company-operated, and franchise retail locations globally. For more information, please visit www.bananarepublic.com or follow @BananaRepublic 

View original content:https://www.prnewswire.com/news-releases/banana-republic-launches-new-home-categories-301783443.html

SOURCE Banana Republic

FAQ

What is the new collection launched by Gap Inc. brand Banana Republic?

Banana Republic launched the BR Home collection, featuring premium home products like bedding, rugs, and decor.

What are the price ranges for the new BR Home collection?

The BR Home collection features prices from $40 for pillowcase sets to $7,550 for exclusive handmade rugs.

When was the BR Home collection announced?

The BR Home collection was announced on March 28, 2023.

Where can I buy the new BR Home collection?

The BR Home collection is available online and in select stores across the United States.

What materials are used in the BR Home collection?

The BR Home collection utilizes high-quality and sustainable materials such as European linen and organic cotton.