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Athleta Partners with 11 Elite Athletes to Continue its Mission of Empowering Women and Girls
Rhea-AI Impact
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Rhea-AI Sentiment
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Tags
partnership
Rhea-AI Summary
Athleta has launched The Power of She Collective, a community aimed at empowering women and girls, featuring renowned athletes like Allyson Felix and Simone Biles. This initiative coincides with Women's History Month, emphasizing mentorship and innovation in performance products. Additionally, Athleta will donate $175,000 to the Women’s Sports Foundation to support advocacy for women's equality in sports. Athleta’s partnerships have been pivotal in enhancing brand awareness and are expected to deepen relationships with elite athletes, expanding beyond sports in the future.
Positive
Launch of The Power of She Collective to empower women and girls.
Collaboration with notable athletes enhances brand visibility.
Donation of $175,000 to Women’s Sports Foundation supports women's equality.
Negative
None.
Joining partners Allyson Felix and Simone Biles, The Power of She Collective will collaborate to further wellbeing for women and girls, create impact and inspire product
SAN FRANCISCO--(BUSINESS WIRE)--
Today, in honor of Women's History Month and the upcoming International Women's Day, Athleta announced a new, dynamic community of inspirational brand partners who are both accomplished athletes and champions of women supporting women. Aligned with Athleta’s mission to empower women and girls, The Power of She Collective will have a unique seat at the table to influence innovative performance product, access personal and professional mentorship opportunities and participate in the brand’s Power of She impact programs. Athleta is also making a $175,000 donation to the Women’s Sports Foundation (WSF) in honor of the Collective from its impact platform, The Power of She Fund, to continue advocacy for women's equality in sports and life.
Aligned with Athleta’s mission to empower women and girls, The Power of She Collective will have a unique seat at the table to influence innovative performance product, access personal and professional mentorship opportunities and participate in the brand’s Power of She impact programs. (Photo: Business Wire)
Athleta’s purpose-driven partnership philosophy, pioneered when the company first signed Allyson Felix in 2019 and Simone Biles in 2021, is grounded in shared values aimed at creating impact. The expansion of this community of partners will deepen the brand’s relationship with elite athletes at all stages of their careers, and Athleta will look to grow the community beyond sports over time.
“Athleta has supported me holistically as not just an athlete, but a mother and activist since day one,” said Felix, legacy Athleta partner. “I’m excited for the opportunity to come together with other women and use our collective experiences as athletes, as moms, entrepreneurs and all that we are, to not only support each other, but make the world a better place for women and girls. Athleta is giving us the space and support to do that.”
“We’ve seen the impact our partnerships have had on increasing awareness for our brand and reinforcing our heritage as a performance brand for women and girls,” said Mary Beth Laughton, Athleta President and CEO. “But even more so, we are thrilled to expand our network of powerful women who truly embody the Power of She and give them a seat at our table. We know that when women support each other, we move forward.”
The donation to the Women’s Sports Foundation is the latest in Athleta’s collaboration with the non-profit. The organizations have been working together for several years through Athleta’s Power of She Fund. Founded by Billie Jean King in 1974, WSF is renowned for its advocacy work in protecting Title IX, and working to shape policies and practices that advance equity, inclusion and access for girls and women in sports.
For more information on Athleta’s Power of She Collective, please visit Athleta.com.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 235 retail stores across the United States and Canada, through its catalog, and at Athleta.com.
What is The Power of She Collective launched by Athleta?
The Power of She Collective is a community initiated by Athleta to empower women and girls, featuring influential athletes and focusing on mentorship and product development.
How much is Athleta donating to the Women’s Sports Foundation?
Athleta is donating $175,000 to the Women’s Sports Foundation to support advocacy for women's equality in sports.
Who are the notable athletes involved in Athleta’s new initiative?
Notable athletes include Allyson Felix and Simone Biles, among others, who are part of The Power of She Collective.
What is the significance of the timing of Athleta's announcement?
The announcement coincides with Women's History Month and International Women's Day, highlighting Athleta's commitment to women's empowerment.
What is the intended impact of The Power of She Collective?
The Collective aims to create a positive impact for women and girls through innovative products, mentorship opportunities, and advocacy.
