Canada Goose Welcomes First Creative Director, Haider Ackermann, with Purpose-led Project

Rhea-AI Summary

Canada Goose has appointed Haider Ackermann as its first Creative Director. Ackermann, celebrated in the fashion industry, will work closely with CEO Dani Reiss to enhance the brand's creative outlook.

The announcement also includes a new campaign featuring Jane Fonda to support polar bear conservation. The campaign features the -edition PBI Hoodie, made of organic cotton, with 100% of proceeds going to Polar Bears International (PBI).

Haider's first seasonal capsule collection will debut in Fall/Winter 2024.

Positive

• Haider Ackermann appointed as first Creative Director, expected to enhance brand aesthetic.
• Collaborative project with Jane Fonda to support polar bear conservation.
• 100% of proceeds from the new PBI Hoodie go to Polar Bears International.
• First seasonal capsule collection by Haider Ackermann launching in Fall/Winter 2024.

Negative

• No immediate financial data or revenue impact from the new appointment detailed.
• Potential risks if the new creative direction does not align with customer expectations.
• Increased focus on environmental campaigns may not directly translate to financial gains.

Academy Award-winning actor, producer, author and activist, Jane Fonda, stars in campaign in support of polar bear conservation

TORONTO--(BUSINESS WIRE)-- Today, Canada Goose names renowned designer, Haider Ackermann, as its first-ever Creative Director. A luminary in the fashion industry and universally celebrated for his talent in defining modern design, he will apply his creative touch to shape the future of Canada Goose product and elevate the brand’s creative aesthetic. The Colombian-born French designer will be based in Paris and work alongside Chairman & CEO, Dani Reiss, to guide the company into its next era.

Haider Ackermann in Arctic Blue PBI Hoodie (Photo: Business Wire)

“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann. He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship and performance are the cornerstones of our brand,” said Dani. “With his distinct ability to harness the energy and potential of our authentic heritage, I look forward to seeing his impact across our designs.”

The appointment is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their declining habitat. Inspired by a trip with Dani to Churchill, Manitoba – known as the polar bear capital of the world – his inaugural launch is a testament to their shared belief that every human has an inherent responsibility to protect our planet and an ability to make a meaningful impact.

The launch campaign celebrates film icon and one of today’s most inspiring activists, Jane Fonda. Having dedicated her life to educating, influencing, and inspiring the world on environmental, cultural and societal issues, she is the ideal protagonist for this important story.

“What drew me to Canada Goose is not only how they have created a category, but also its authentic reputation and drive to stay committed to its purpose. The impact this brand has had on the world around us is meaningful and inspirational,” said Haider. “I consider myself a student of the environment and my trip to Churchill lit a fire to do more and be more. My hope is that by coming together with the extraordinary climate champion Jane Fonda, we can help drive people to act – and to do it now.”

“Collective action is the only way we can go further, faster,” said Jane Fonda. “I have put my full force into inspiring planet-friendly choices to address the climate crisis, and partnering with Haider and Canada Goose to bring attention to what’s happening in the Arctic is powerful, important and essential.”

The limited-edition sweatshirt, called the PBI Hoodie, is made of organic cotton and 100% of proceeds from the sale of the sweatshirt will go to PBI to fund vital research, implement innovative conservation strategies, and educate communities about the importance of protecting the Arctic.

The PBI Hoodie launched today in select stores around the world and online at CanadaGoose.com. Haider’s first seasonal capsule collection will launch in Fall/Winter 2024.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240514767449/en/

Media: media@canadagoose.com

Investors: ir@canadagoose.com

Source: Canada Goose Holdings Inc.

FAQ

Who is the new Creative Director of Canada Goose?

Haider Ackermann has been appointed as the first-ever Creative Director of Canada Goose.

What special project is Canada Goose launching?

Canada Goose is launching a PBI Hoodie campaign featuring Jane Fonda to support polar bear conservation.

When will Haider Ackermann's first collection for Canada Goose be available?

Haider Ackermann's first seasonal capsule collection will launch in Fall/Winter 2024.

What is unique about the PBI Hoodie campaign?

The PBI Hoodie is made from organic cotton, and 100% of the proceeds go to Polar Bears International.

What is the focus of Haider Ackermann's role at Canada Goose?

Haider Ackermann will focus on enhancing the creative aesthetic and defining the future of Canada Goose products.