CANADA GOOSE PUTS PURPOSE INTO ACTION, LAUNCHES “GENERATIONS” RECOMMERCE PLATFORM

Rhea-AI Summary

Canada Goose has launched its recommerce platform, Canada Goose Generations, focusing on sustainability and quality craftsmanship. This platform allows consumers to trade-in pre-loved Canada Goose apparel while shopping for a curated selection of vintage and limited-edition pieces. It emphasizes the brand's commitment to the circular economy, ensuring products can have multiple lifetimes. The initiative is powered by Trove, a leader in branded resale, and will initially operate in the U.S. with plans to expand to Canada later. The launch aligns with Canada Goose's broader Sustainable Impact Strategy.

Positive

• Launch of Canada Goose Generations platform promotes sustainability and product lifecycle.
• Encourages consumer engagement through trade-ins and shopping of curated vintage items.
• Partnership with Trove enhances the brand's presence in the recommerce market.

Negative

• None.

Performance luxury brand enters circular economy with new platform to shop and trade-in pre-loved styles

TORONTO--(BUSINESS WIRE)-- Today, Canada Goose announced the launch of its recommerce platform, Canada Goose Generations, bringing its commitment to sustainability and the power of its uncompromised Canadian craftsmanship to life in a distinct new way. Building on the brand’s global reputation for making the highest quality, function-first outerwear and apparel, Generations offers an authorized reselling platform that keeps Canada Goose products in circulation, giving them a second, third and fourth lifetime.

(Photo: Business Wire)

Generations invites consumers to trade-in their Canada Goose outerwear and apparel, as well as shop an assortment of renowned styles, iconic heritage pieces and limited-edition items. The carefully curated assortment pays homage to decades of care and craft, featuring vintage pieces from the brand’s 65-year archive that will drop frequently, pre-loved items from consumers, and refreshed Canada Goose products. The site will be powered by Trove, the industry leader in branded resale.

“Canada Goose Generations is our purpose in action – a tangible and meaningful way to keep the planet cold and the people on it warm,” said Carrie Baker, President of Canada Goose. “We build products that last a lifetime and each one has a story to tell. Generations extends their collective tale while minimizing their environmental impact.”

Canada Goose Generations is driven by the brand’s purpose platform, HUMANATURE, which unites its sustainability and values-based initiatives. Canada Goose first entered the circular economy through its Resource Centres Program, which provides excess fabrics and materials to communities in Canada’s North since 2009, complementing its long-trusted product warranty program and repair services. Generations directly supports the brand’s Sustainable Impact Strategy, helping to achieve its annual warranty waste goal.

Consumers can trade-in their Canada Goose products online at Generations.CanadaGoose.com, where they will be assessed and authenticated. Compensation will be delivered via a Canada Goose gift card, which can be used online and in stores across the U.S.

Generations launches first in the United States, with plans to expand into Canada later this year. To learn more, visit Generations.CanadaGoose.com.

About Canada Goose
Founded in 1957 in a small warehouse in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Every collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromised craftsmanship, recognized as a leader for its Made in Canada commitment. In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keep the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear. Visit www.canadagoose.com for more information.

About Trove
Trove is the leader in branded resale, powering circular shopping for world-class brands and retailers including Canada Goose, lululemon, Patagonia, REI, Levi’s, Eileen Fisher, Arc’teryx, On, and AllBirds, creating a world where brands can access new revenue streams without growing their carbon footprint. Over the last 10 years, Trove’s Recommerce Operating System has allowed leading brands to create and scale branded resale programs by enabling customer trade-in of items, single-SKU identification and condition grading, recommerce site build and maintenance, and customer data collection, analytics and reporting. A California Benefit Corporation, Trove is accelerating the shift to a new era of commerce essential to a more sustainable future. To learn more, visit Trove.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20230131005390/en/

Media: media@canadagoose.com

Investors: ir@canadagoose.com

Source: Canada Goose

FAQ

What is Canada Goose Generations?

Canada Goose Generations is a recommerce platform launched by Canada Goose, allowing consumers to trade-in and shop for pre-loved apparel.

When was Canada Goose Generations launched?

Canada Goose Generations was announced as launched on the date of the press release.

Where will Canada Goose Generations be available?

The platform will initially be available in the United States, with plans for expansion to Canada later.

What types of products can be traded in on Canada Goose Generations?

Consumers can trade in their Canada Goose outerwear and apparel for compensation via gift cards.

Who is powering the Canada Goose Generations platform?

The Canada Goose Generations platform is powered by Trove, a leader in branded resale.