Generac Promotes Amanda Teder to Chief Marketing Officer
Generac Holdings (NYSE: GNRC) has promoted Amanda Teder to Chief Marketing Officer from her previous role as Executive Vice President of Marketing. During her two-year tenure at Generac, Teder has led marketing, communications, digital initiatives, data and analytics, pricing, and customer experience across residential and industrial divisions.
Prior to joining Generac in 2022, Teder served as vice president of B2B2C Marketing, North America at Michelin and held various leadership positions at Procter & Gamble for nearly 20 years. She holds a Bachelor of Science from Purdue University and an MBA from the University of Chicago.
Generac Holdings (NYSE: GNRC) ha promosso Amanda Teder a Chief Marketing Officer, dopo aver ricoperto il ruolo di Vicepresidente Esecutivo del Marketing. Durante il suo biennio in Generac, Teder ha guidato marketing, comunicazioni, iniziative digitali, dati e analytics, pricing e customer experience nelle divisioni residenziali e industriali.
Prima di unirsi a Generac nel 2022, Teder ha ricoperto il ruolo di vicepresidente del Marketing B2B2C per il Nord America presso Michelin e ha avuto varie posizioni di leadership in Procter & Gamble per quasi 20 anni. Ha conseguito una laurea in Scienze presso la Purdue University e un MBA presso l'Università di Chicago.
Generac Holdings (NYSE: GNRC) ha promocionado a Amanda Teder como Chief Marketing Officer tras su anterior cargo como Vicepresidenta Ejecutiva de Marketing. Durante su mandato de dos años en Generac, Teder ha liderado marketing, comunicaciones, iniciativas digitales, datos y análisis, precios y experiencia del cliente en las divisiones residenciales e industriales.
Antes de unirse a Generac en 2022, Teder se desempeñó como vicepresidenta de Marketing B2B2C en América del Norte en Michelin y ocupó varios cargos de liderazgo en Procter & Gamble durante casi 20 años. Obtuvo una licenciatura en Ciencias en la Universidad de Purdue y un MBA en la Universidad de Chicago.
Generac Holdings (NYSE: GNRC)는 Amanda Teder를 Chief Marketing Officer로 승진시키며 이전에 마케팅의 전무 이사로 근무하던 자리를 뒤로했습니다. Generac에서 2년 간 재직하는 동안 Teder는 주거 및 산업 부문에서 마케팅, 커뮤니케이션, 디지털 이니셔티브, 데이터 및 분석, 가격 책정 및 고객 경험을 이끌어 왔습니다.
2022년 Generac에 합류하기 전 Teder는 Michelin에서 북미 B2B2C 마케팅 부사장이었으며, Procter & Gamble에서 거의 20년 동안 다양한 리더십 직책을 맡았습니다. 그녀는 Purdue University에서 이학사 학위를, University of Chicago에서 MBA를 취득했습니다.
Generac Holdings (NYSE: GNRC) a promu Amanda Teder au poste de Chief Marketing Officer, après avoir occupé le rôle de vice-présidente exécutive du marketing. Durant ses deux années chez Generac, Teder a supervisé le marketing, la communication, les initiatives numériques, les données et analyses, la tarification et l'expérience client dans les divisions résidentielle et industrielle.
Avant de rejoindre Generac en 2022, Teder était vice-présidente du marketing B2B2C pour l'Amérique du Nord chez Michelin et a occupé divers postes de direction chez Procter & Gamble pendant près de 20 ans. Elle est titulaire d'une licence en sciences de l'Université Purdue et d'un MBA de l'Université de Chicago.
Generac Holdings (NYSE: GNRC) hat Amanda Teder zur Chief Marketing Officer befördert, nachdem sie zuvor als Executive Vice President of Marketing tätig war. Während ihrer zweijährigen Amtszeit bei Generac hat Teder Marketing, Kommunikation, digitale Initiativen, Daten und Analysen, Preisgestaltung und Kundenerlebnis in den Bereichen Wohnen und Industrie geleitet.
Vor ihrem Eintritt bei Generac im Jahr 2022 war Teder Vizepräsidentin für B2B2C-Marketing in Nordamerika bei Michelin und hatte fast 20 Jahre verschiedene Führungspositionen bei Procter & Gamble inne. Sie hat einen Bachelor of Science von der Purdue University sowie einen MBA von der University of Chicago.
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"Amanda is playing an instrumental role in the future growth for Generac and supporting our strategy to Power a Smarter World," said Aaron Jagdfeld, Generac's President and CEO. "Since joining the organization two years ago, she has built a world-class marketing organization leading marketing, communications, digital, data and analytics, pricing, and supporting the next-generation customer experience across our residential and industrial divisions. Her leadership will continue to be invaluable as we support the growth of our core Consumer Power and Commercial & Industrial businesses and grow in Energy Technology."
"I'm proud of the great work of our marketing team and look forward to building on the momentum of the past two years by continuing to focus on growth opportunities, our consumer experience and our journey as a total energy solutions company," said Teder.
Prior to joining Generac in 2022, Amanda served as vice president of B2B2C Marketing,
About Generac
Generac Holdings, Inc. (NYSE: GNRC) is a leading energy technology company that provides advanced power grid software solutions, backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms and engine- and battery-powered tools and equipment. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid.
Media Contact: Jonathan Stern
Jonathan.Stern@generac.com
Phone: 312-402-7167
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SOURCE Generac Power Systems, Inc.
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