Generac, Highland Homes Commit to Enhancing Energy Security for Texas Homeowners

Rhea-AI Summary

Generac (NYSE: GNRC) has partnered with Highland Homes to offer backup power solutions as options for new home builds in Texas. This collaboration aims to enhance energy security for homeowners in Austin, Dallas/Fort Worth, Houston, and San Antonio regions. The partnership allows for the integration of Generac's generators and energy management tools from the early stages of home design and construction, making the process more streamlined and cost-effective.

Highland Homes President Aaron Graham emphasized the importance of offering enhanced energy security in response to recent electricity outages. Kyle Raabe, Executive VP of Consumer Power at Generac, highlighted the significance of collaborating with home builders to deliver backup power systems directly to consumers. This initiative aligns with Generac's mission to expand energy security across the United States.

Positive

• Partnership with Highland Homes expands Generac's market reach in Texas
• Integration of backup power solutions from early construction stages streamlines the process
• Potential increase in sales of Generac products through new home builds

Negative

• None.

Insights

Market Research Analyst

This partnership between Generac and Highland Homes is a strategic move that could positively impact Generac's market position in Texas. By integrating backup power solutions into new home builds, Generac is tapping into a growing demand for energy security in a state prone to power outages. This proactive approach could lead to increased sales and market share for Generac in the residential sector.

The collaboration also presents a competitive advantage for Highland Homes, potentially boosting their appeal to homebuyers concerned about power reliability. However, the financial impact on Generac may be gradual and dependent on Highland Homes' sales volume and customer uptake of the generator option. Investors should monitor how this partnership translates into revenue growth for Generac in upcoming quarters.

Energy Industry Expert

This partnership highlights the growing importance of distributed energy resources in residential settings. As power grids face increasing stress from extreme weather and aging infrastructure, home backup power systems are becoming less of a luxury and more of a necessity, especially in regions like Texas that have experienced significant outages.

For Generac, this move aligns with the broader trend of energy decentralization and resilience. By integrating their solutions at the construction phase, they're positioning themselves as an essential component of modern home infrastructure. This could lead to long-term revenue streams from not just initial sales, but also maintenance and potential upgrades. However, the success of this strategy will depend on the cost-effectiveness of the integrated solutions and how well they're marketed to homebuyers.

From Design to Construction, Program Works to Integrate Generac Backup Power Solutions into New Home Builds, Ensuring Reliable Power in the Face of Outages

WAUKESHA, Wis., Aug. 8, 2024 /PRNewswire/ -- Generac (NYSE: GNRC), a leading global designer, manufacturer and provider of energy technology solutions and other power products, is partnering with award-winning Highland Homes, to offer generators as options for build-to-suit homes throughout Texas.

Home buyers in the Austin, Dallas/Fort Worth, Houston and San Antonio regions will have the opportunity to add a Generac generator when contracting to build a home with Highland Homes.

Highland Homes President Aaron Graham said that in the wake of electricity outages this year and in recent years, it's important to offer customers the chance for enhanced energy security and peace of mind through the integration of Generac's reliable backup power and energy management solutions.

"Our priority is to ensure that our homeowners feel safe and secure in their new homes," he said. "By partnering with Generac, we are taking a significant step toward providing our customers with unparalleled energy security. We believe that integrating Generac's backup power solutions into our homes will offer our customers a level of reliability and peace of mind that is unmatched in the market."

Generac recognizes the critical role that home builders play in ensuring energy security for homeowners, said Kyle Raabe, executive vice president of Consumer Power at Generac. By collaborating with builders like Highland Homes, Generac can deliver its North American-manufactured backup power systems and energy management tools directly to consumers, streamlining the specification and integration process from the earliest stages of home design and construction.

"We are thrilled to partner with Highland Homes, a builder that shares our commitment to providing homeowners with dependable and innovative energy solutions," he said. "By integrating our products into the design and construction process early on, we make it easier and less costly for builders and their customers to install our backup power and energy management systems versus coming back later. This not only enhances the value of the homes but also ensures that homeowners are prepared for any power disruptions."

Generac's backup power solutions and energy management tools are designed to provide reliable and efficient power during outages, helping homeowners maintain their daily routines without interruption. This partnership with Highland Homes marks a significant step in Generac's mission to bring energy security to more families across the United States, Raabe said.

For more information about Generac and its range of power solutions, visit www.generac.com. Learn more about Highland Homes at www.highlandhomes.com.

About Generac

Generac Power Systems (NYSE: GNRC) is a leading energy technology company that provides backup and prime power products and energy storage systems for home and business applications, as well as energy monitoring and management devices and services, along with other power products. Founded in 1959, Generac introduced the first affordable backup generator and later created the automatic home standby generator category. The Company has continued to expand its energy technology offerings in its mission to lead the evolution to more resilient, efficient, and sustainable energy solutions.

Media Contact: Jonathan Stern
Jonathan.Stern@Generac.com, (312) 402-7167

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SOURCE Generac Power Systems, Inc.

FAQ

What is the new partnership between Generac and Highland Homes?

Generac (GNRC) has partnered with Highland Homes to offer backup power solutions as options for new home builds throughout Texas, enhancing energy security for homeowners in Austin, Dallas/Fort Worth, Houston, and San Antonio regions.

How does the Generac-Highland Homes partnership benefit homeowners?

The partnership allows homeowners to integrate Generac's backup power and energy management solutions from the early stages of home design and construction, providing enhanced energy security and peace of mind during power outages.

What regions in Texas will benefit from the Generac-Highland Homes partnership?

The partnership will benefit homebuyers in the Austin, Dallas/Fort Worth, Houston, and San Antonio regions of Texas, where they can add Generac generators when contracting to build a home with Highland Homes.

How does early integration of Generac products benefit the construction process?

Early integration of Generac products into the design and construction process makes it easier and less costly for builders and customers to install backup power and energy management systems compared to retrofitting them later.