BetMGM unveils new Parlay Builder product for U.S. sports in expanded Genius Sports deal
BetMGM has announced the launch of Parlay Builder, a new same-game-parlay product tailored for U.S. sports. This innovative feature offers players extensive betting options across major leagues, including more than 400 bet-types. The product is powered by BetBuilder, developed in collaboration with Betgenius and Sportcast, enhancing user experience and engagement for both serious and casual bettors. BetMGM aims to replicate the success of BetBuilder seen in Europe, positioning itself as a leader in the U.S. sports betting market.
- Launch of Parlay Builder enhances BetMGM's betting options.
- More than 400 bet-types available, increasing player engagement.
- Potential for strong market differentiation against competitors.
- Positive market expectations based on European success of BetBuilder.
- None.
NEW YORK, Oct. 13, 2020 /PRNewswire/ -- BetMGM, the U.S.-facing brand of a joint-venture between MGM Resorts International and GVC Holdings, has extended its partnership with Betgenius to launch Parlay Builder, an exciting same-game-parlay product for U.S. sports.
Offering players unmatched bet selections across NFL, NBA and all major soccer leagues – with MLB and NHL added soon – Parlay Builder will be the most sophisticated, wide-ranging same-game-parlay product in the U.S. market.
BetMGM players can now instantly build, customize and bet selections within the same game from a choice of over 400 bet-types, including team and player props.
The product is powered by BetBuilder, a service developed by Betgenius and sportsbook software provider Sportcast which automates the entire back-end process while allowing sportsbooks to configure each bet type and to fully customize the UX.
Matt Prevost, CMO at BetMGM, said: "Parlay Builder gives our pre-game betting offering another dimension; it's engaging, easy-to-use and extensive, therefore appealing to serious and recreational bettors alike. We've witnessed the success of BetBuilder in Europe and anticipate a similar trajectory in the U.S."
Matt Stephenson, Global Partnerships Director at Betgenius, said: "BetBuilder has been a runaway success for many of our partners in Europe and the product keeps getting better and better. With a focus on U.S. sports and the deepest range of bet options, Parlay Builder gives BetMGM a real differentiator – both from a product and marketing perspective."
Contact:
Chris Dougan, Chief Communications Officer
+1 (202) 766-4430
chris.dougan@geniussports.com
Elisa Richardson, Head of PR & Communications
(609)500-9880
elisa.richardson@roardigital.com
About Genius Sports:
Genius sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.
Headquartered in London, we are the trusted partner to over 500 sports organisations globally, including many of the world's largest leagues and federations such as the NBA, Premier League, FIBA, NCAA and PGA TOUR.
Genius Sports are uniquely placed thorough cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximise the value of their content while providing technical expertise and round-the-clock support.
About BetMGM
BetMGM is a market leading sports betting and gaming platform by BetMGM LLC, the joint venture between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a world-class sports betting and online gaming platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court's decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). Utilizing GVC's US-licensed, state-of-the-art proprietary technology platform, BetMGM offers sports betting and online gaming via market leading brands including BetMGM and partypoker. The company has exclusive access to MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.
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SOURCE Genius Sports
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