Javier "Chicharito" Hernández, LA Galaxy Striker and Global Football Sensation, Joins Complexity Stars

Rhea-AI Summary

GameSquare Esports announces the signing of Javier "Chicharito" Hernández, LA Galaxy striker and Mexico’s leading goal scorer, to its Complexity Stars division. With over 14.3 million social media followers, Chicharito joins a roster of notable athletes aiming to enhance fan engagement in gaming.

This move aims to connect Complexity with its growing Spanish-speaking audience, which constitutes 30% of its fanbase. The collaboration includes future events and branded content across multiple platforms.

Positive

• Chicharito's signing enhances Complexity's brand with over 14.3 million social media followers.
• Strengthens engagement with the Spanish-speaking audience, comprising nearly 30% of its fanbase.
• Collaboration expected to produce unique events and content, expanding fan interaction.

Negative

• None.

Record-Setting Mexican Soccer Star Brings 14.3 Million Aggregate Social Media Followers to Complexity Gaming's Global Fanbase

TORONTO, ON / ACCESSWIRE / April 20, 2022 / GameSquare Esports (CSE:GSQ)(OTCQB:GMSQF)(FRA:29Q1) ("Gamesquare", or the "Company") and Complexity Gaming ("Complexity"), one of North America's longest-standing esports organizations, today announced that Javier "Chicharito" Hernández, LA Galaxy striker and Mexico's all-time leading goal scorer, signed with Complexity Stars as the division's first professional soccer player. With more than 14.3 million social media global followers, Chicharito joins eight professional athletes that are growing their audiences at the intersection of sports, gaming, and entertainment through the Complexity Stars program.

"Chicharito is a footballing legend and a great gamer," said Justin Kenna, CEO of GameSquare. "His accomplishments on the pitch and on Twitch, make him a great addition to Complexity Stars' growing roster of talented athletes, entertainers, and gamers. GameSquare, through Complexity, GCN, Cut+Sew, and Code Red, is bridging the gap between brands and fans. Gaming, a highly engaging form of entertainment that is enjoyed by hundreds of millions of fans and major companies in the US, Europe and around the world are taking notice."

"Gaming has always been a passion of mine," said Chicharito. "Signing with Complexity Stars allows me to create content and host online and live events that engage with my fans off the pitch. Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to rapidly grow with the space, I knew it would be a perfect fit."

As Complexity Stars' latest signing, Chicharito joins the likes of two-time NBA champion J.R. Smith, NFL running back Leonard Fournette, and five-time UFC title winner Max Holloway, among others who seek to leverage Complexity's expertise to expand their reach in digital spaces. Chicharito's signing also represents Complexity's commitment to its growing Spanish-speaking audience, which comprises nearly 30 percent of its total fanbase.

The football star will collaborate with Complexity's diverse roster of talent on unique experiences that combine the best of the real-world and virtual pitch. Details of future events, branded content, and collaborations with other professional athletes and creators will be made available on Chicharito's social channels, the Complexity website, and the GameSquare website.

Be sure to check out the official announcement video at YouTube.com/c/ComplexityGaming or directly at YouTu.be/RIF6kcOBLVA. To learn more about Complexity Stars, please visit https://bit.ly/3KoscI1.

About GameSquare Esports Inc.

GameSquare Esports Inc. is an international gaming and esports company headquartered in Toronto, Canada. The Company is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, Reciprocity Corp. ("Reciprocity"), which provides the Company access to Asia, Latin America and North America, NextGen Tech, LLC (dba as Complexity Gaming), a leading esports organization operating in the United States, and, most recently, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA. Reciprocity's gaming and esports assets include: a CrossFire franchise in China that it owns with its partner LGD Gaming, a 40% interest in a League of Legends team that competes in Latin America, and its wholly owned subsidiary corporation, GCN, a digital media company focusing on the gaming and esports audience based in Los Angeles, USA.

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Investor Relations

For further information, please contact Nikhil Thadani, Investor Relations for GameSquare Esports Inc.:

Kevin Wright, President and Chairman
Phone: (647) 670-2500

Nikhil Thadani
Email: IR@gamesquare.com
Phone: (647) 670-2500

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future financial performance; the Company's ability to integrate and monetize its core asset portfolio; the business and operations of the Company and its subsidiaries; and the Company's ability to execute its business plan. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company being able to grow its business and being able to execute on its business plan, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties including impact of the COVID-19 pandemic and any variants. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Neither the Canadian Securities Exchange ("CSE") nor its Market Regulator (as that term is defined in the policies of the CSE) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: GameSquare Esports Inc.

View source version on accesswire.com:
https://www.accesswire.com/698230/Javier-Chicharito-Hernndez-LA-Galaxy-Striker-and-Global-Football-Sensation-Joins-Complexity-Stars

FAQ

What is the significance of Chicharito's signing with GameSquare Esports (GMSQF)?

Chicharito's signing is significant as it brings over 14.3 million social media followers to GameSquare, enhancing their brand visibility and engagement, particularly with Spanish-speaking audiences.

When did Chicharito join Complexity Stars under GameSquare Esports (GMSQF)?

Chicharito announced his signing with Complexity Stars on April 20, 2022.

How will Chicharito's signing impact GameSquare Esports (GMSQF)?

Chicharito's signing is expected to boost fan engagement through unique events and branded content, significantly impacting GameSquare's reach and market presence.