RoadFlex Announces Strategic Fuel Partnership with Global Partners, a Leader in Energy Solutions

Rhea-AI Summary

RoadFlex has announced a strategic partnership with Global Partners LP (NYSE: GLP) to expand its fuel discount network. The collaboration enables RoadFlex customers to access fuel discounts at Global Partners' service stations across 11 states using a VISA fleet card.

The partnership provides access to discounted fuel at multiple branded stations including Shell, BP, 76, Exxon, Mobil, Sunoco, Gulf, Citgo, Alltown Fresh, VP Racing, Global, and Xtramart in CT, MA, MD, ME, NH, NJ, NY, PA, RI, VA, and VT. Customers can combine these discounts with RoadFlex's Fuel Risk Management Platform, which offers purchase controls and fuel analytics.

Positive

• Immediate expansion of fuel discount network across 11 states
• Access to multiple major fuel brands through single partnership
• Integration with existing fuel management platform and analytics

Negative

• None.

Insights

Financial Analyst

Global Partners' strategic partnership with RoadFlex represents an intelligent expansion of GLP's distribution channels into the commercial fleet segment. While no financial terms were disclosed, this agreement offers several potential benefits for Global Partners:

By integrating with RoadFlex's fuel card network, GLP gains access to a pre-established customer base of fleet operators who typically consume fuel in higher volumes than individual consumers. This creates an additional revenue stream without requiring significant capital investment or infrastructure changes at existing locations.

The geographical footprint covered by this partnership - spanning 11 northeastern states including CT, MA, MD, ME, NH, NJ, NY, PA, RI, VA, and VT - aligns perfectly with GLP's existing operational territories, allowing for efficient leveraging of their current assets.

This B2B partnership approach represents a calculated diversification of GLP's customer acquisition strategy. Rather than solely competing for individual retail customers through traditional marketing, they're now tapping into the fleet management ecosystem. Fleet fuel cards typically generate higher customer retention due to the administrative efficiencies they create for businesses.

The partnership could also drive ancillary revenue through increased convenience store traffic at Global Partners' locations, as fleet drivers utilize these services during refueling stops. While modest in immediate financial impact, this agreement positions GLP strategically in the competitive fuel distribution landscape where customer loyalty programs and B2B partnerships are increasingly important differentiators.

Energy Sector Specialist

This partnership highlights Global Partners' strategic approach to navigating the challenging wholesale fuel distribution sector. By partnering with RoadFlex, GLP demonstrates market awareness of how technology platforms are reshaping traditional fuel purchasing patterns.

The fleet card segment is particularly valuable in the energy distribution business for several reasons. Fleet customers offer predictable consumption patterns, higher purchase volumes, and reduced payment processing risks compared to individual consumers. This provides Global Partners with a more stable demand profile across their network of stations.

The multi-brand nature of Global Partners' operations (Shell, BP, 76, Exxon, Mobil, Sunoco, etc.) is a significant advantage in this partnership. It allows RoadFlex customers flexibility while still keeping their fuel purchases within GLP's network - an elegant solution that addresses the geographic coverage needs of fleet operators while maintaining GLP's fuel throughput.

For midstream energy companies like Global Partners, these technology-enabled distribution partnerships represent an evolution of their traditional wholesale business model. Instead of merely supplying fuel to retail locations, GLP is now indirectly participating in the fuel management technology ecosystem that's increasingly important to commercial customers.

This agreement reinforces GLP's position as more than just a commodity distributor by adding a service layer through the RoadFlex platform's "fuel risk management" capabilities. This value-added approach is important for midstream energy companies looking to differentiate themselves beyond simple price competition.

This partnership enhances RoadFlex's robust fuel card network with access to Global Partners’ extensive service stations across multiple regions.

WALTHAM, Mass.--(BUSINESS WIRE)-- RoadFlex, the leader in fuel risk management and fleet card solution, today announced a new strategic partnership with Global Partners LP (NYSE: GLP). This collaboration significantly broadens RoadFlex's already extensive fuel discount network, offering customers access to Global Partners’ comprehensive service stations and exclusive fuel rewards.

Through this partnership, RoadFlex customers can secure considerable savings on both gasoline and diesel at Global Partners’ extensive network of service stations, utilizing a universally accepted VISA fleet card. This partnership not only elevates convenience for fleet drivers but also markedly enhances the cost-efficiency of fuel operations across numerous states.

"We are excited to partner with Global Partners, a company renowned for its commitment to quality and service. Incorporating their extensive station network into our fuel program provides our customers with unmatched access to discounted, top-tier fuel options along crucial routes and locations," stated Rush Akin, Chief Revenue Officer at RoadFlex.

RoadFlex customers can immediately begin using their cards to access discounts at Global Partners’ service stations. Customers will now enjoy competitive fuel discounts at Shell, BP, 76, Exxon, Mobil, Sunoco, Gulf, Citgo, Alltown Fresh, VP Racing, Global and Xtramart stations at participating locations in CT, MA, MD, ME, NH, NJ, NY, PA, RI, VA, and VT.

RoadFlex customers are able to leverage the discounts on top of RoadFlex’s comprehensive Fuel Risk Management Platform, which includes purchase controls and sophisticated fuel analytics & reporting.

"Collaborating with RoadFlex.com enables us to better serve the fleet management industry," said Michael Lingman, Senior Director, Commercial Fleet Fuel Programs. "This partnership not only broadens our service reach but also aligns with our goal to deliver more value and convenience to our clients. We are enthusiastic about the positive impact this collaboration will have on the day-to-day operations of fleet drivers and managers nationwide."

For more information about the partnership and how to maximize benefits with the RoadFlex fuel program, please visit RoadFlex.com.

About Global Partners LP

Building on a legacy that began more than 90 years ago, Global Partners has evolved into a Fortune 500 company and industry-leading integrated owner, supplier, and operator of liquid energy terminals, fueling locations, and guest-focused retail experiences. Global operates or maintains dedicated storage at 54 liquid energy terminals—with connectivity to strategic rail, pipeline, and marine assets—spanning from Maine to Florida and into the U.S. Gulf States. Through this extensive network, the company distributes gasoline, distillates, residual oil, and renewable fuels to wholesalers, retailers, and commercial customers. In addition, Global owns, operates and/or supplies more than 1,700 retail locations across the Northeast states, the Mid-Atlantic, and Texas, providing the fuels people need to keep them on the go at their unique guest-focused convenience destinations. Recognized as one of Fortune’s Most Admired Companies, Global Partners is embracing progress and diversifying to meet the needs of the energy transition.

Global, a master limited partnership, trades on the New York Stock Exchange under the ticker symbol “GLP.” For additional information, visit www.globalp.com.

About RoadFlex

RoadFlex is a leader in fuel risk management and fleet card solutions. Thousands of commercial fleets nationwide currently leverage its next-generation analytics insights, operations automation, and fleet reporting. This includes businesses that manage fleets, such as trucking companies, utilities, construction, HVAC, and landscaping companies.

RoadFlex customers have seen average fuel savings of 11% annually. The solution delivers comprehensive fuel risk management and fuel tracking, along with actionable insights that customers can use to reduce their overall fleet costs significantly.

Our VISA fleet business cards allow users to purchase fuel and redeem competitive discounts for each purchase, ranging from 4 cents to 25 cent discounts per gallon. Additionally, the cards can be used for non-fuel expenses such as maintenance, tires, repairs, hardware stores, amongst others. We offer 1% cashback for all non-fuel purchases.

To learn more about RoadFlex, visit www.roadflex.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20250311091021/en/

Alex Morgan

415-420-8705

operations@roadflex.com

Source: RoadFlex

FAQ

What states are covered in the RoadFlex and Global Partners (GLP) fuel partnership?

The partnership covers 11 states: CT, MA, MD, ME, NH, NJ, NY, PA, RI, VA, and VT.

Which gas station brands are included in the RoadFlex and GLP partnership?

The partnership includes Shell, BP, 76, Exxon, Mobil, Sunoco, Gulf, Citgo, Alltown Fresh, VP Racing, Global, and Xtramart stations.

What benefits does the RoadFlex and GLP partnership offer to fleet customers?

Customers receive fuel discounts at participating stations, access to a comprehensive service station network, and integration with RoadFlex's Fuel Risk Management Platform for purchase controls and analytics.

How can fleet managers access the GLP fuel discount network through RoadFlex?

Fleet managers can use their RoadFlex VISA fleet card to immediately access discounts at participating Global Partners service stations.