Globant Converges its Strength in Creating Seamless Customer Experiences and Innovative Technology Capabilities into the New Connected Experiences Studio
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Insights
The announcement of Globant's Connected Experiences Studio is a strategic move that aligns with the growing market demand for enhanced customer experiences (CX). As highlighted by the IDC study, the CX services market is projected to increase significantly in the next few years. This growth is driven by the digital transformation trends where businesses seek to integrate physical and digital experiences to meet evolving customer expectations.
From a market research perspective, the introduction of this studio could position Globant as a leader in the CX space, potentially opening up new revenue streams and strengthening its competitive edge. Moreover, the focus on end-to-end solutions, from design to amplification, suggests a comprehensive approach that could appeal to clients looking for a one-stop-shop for CX enhancement. This could lead to increased client retention and acquisition.
However, as this market becomes more crowded, differentiation will be key. Globant's success will depend on its ability to deliver on the promise of truly connected experiences that bridge the gap between physical and digital, leveraging AI and other technologies. The impact on the stock market will hinge on the studio's ability to attract and maintain high-value clients and the effectiveness of its solutions in driving tangible business outcomes for its clients.
Investors should monitor the financial performance indicators associated with the launch of Globant's Connected Experiences Studio. Key metrics include the studio's contribution to Globant's overall revenue, profit margins and customer acquisition costs. Given that the studio aims to harness technology to create personalized experiences, its success will likely be reflected in Globant's future earnings reports, with potential for an increase in both top-line and bottom-line growth.
It is important to note that investments in cutting-edge technology and AI could lead to higher upfront costs. The return on investment (ROI) will be a critical factor to watch, as the market will expect these investments to translate into sustainable growth and profitability. The ability to scale these solutions across different sectors and clients will also be crucial in determining the long-term financial impact.
Considering the potential size of the CX services market, as indicated by the IDC study, there is a significant opportunity for revenue growth. If Globant's Connected Experiences Studio can capture even a small percentage of this market, it could have a substantial impact on the company's financial health and its stock price. However, investors should also be aware of the risks associated with the rapid pace of technological change and the need for continuous innovation to stay ahead in the competitive landscape.
The technological implications of Globant's new studio are substantial. The integration of AI and data analytics into customer experience strategies represents a cutting-edge approach to CX services. By leveraging real-time data and insights, Globant aims to create more immersive and personalized user experiences that could set a new industry standard.
From a technology standpoint, the success of the Connected Experiences Studio will depend on its ability to effectively utilize data and AI to not only understand customer behavior but also predict and influence future behaviors. The studio's capability to integrate operations, business, innovation and culture into its technology solutions will be a critical differentiator.
Additionally, the technology stack and platforms used to deliver these connected experiences will need to be robust, scalable and secure. As cybersecurity concerns continue to grow, ensuring the protection of customer data will be paramount. The technological prowess of the Connected Experiences Studio will therefore be a key factor in its ability to deliver on its value proposition and maintain trust with clients and their customers.
Through cutting-edge technology, creativity, and innovation, Globant reinvents how brands engage with their customers through memorable and fulfilling experiences
According to an IDC study, "the demand for CX (Customer Experiences) services is expected to grow from
"The happiest memories of life are made out of unforgettable moments with friends and family, where brands and products play a critical role, and we become loyal to the experience they bring us. Technology over the years has become the 'last mile' of several of them," said Carolina Dolan, Chief Digital Officer at Globant. "The Connected Experiences Studio spans across all our Studios as an orchestrator, helping clients build creative moments within their customers and enhancing them through cutting-edge technology."
The Studio brings end-to-end connected experiences to life through:
- Design: Globant assesses the current customer experience and crafts the ideal connected experience with a holistic approach considering these six dimensions: data, technology, operations, business, innovation, and culture.
- Strategy: The company designs a course of action aligned with the client's strategic objectives while strengthening the spotted weak points during the assessment, leading to increased customer satisfaction, improved profitability, enhanced operational efficiency, and sustainable growth.
- Building: To bring the desired experience to life, Globant combines the Studios' in-depth expertise in engineering, product, commerce, data & AI, and loyalty, among many others, to create tailored solutions for unique challenges.
- Amplification: Globant leverages data-driven insights to turn satisfied customers into loyal advocates and craft strategic marketing initiatives that maximize impact.
"We consistently accompany our clients with a customer-focused experience in all aspects of our work, making this dedicated new Studio the logical next step. Connected experiences leverage AI and cutting-edge technology to create an immersive, more contextual, and personalized set of user experiences, providing real-time data and insights," said Diego Tartara, Chief Technology Officer at Globant.
The Connected Experiences Studio is part of the Reinvent Network, which revolutionizes the game for businesses through deep industry knowledge and tech expertise, fostering collaboration and delivering transformative results to clients.
To learn more about the Connected Experiences Studio, click here.
*Source: IDC Report Worldwide and
About Globant
We are a digitally native company that helps organizations reinvent themselves and unleash their potential. We are the place where innovation, design, and engineering meet scale.
- We have more than 27,500 employees and are present in 30 countries across 5 continents, working for companies like Google, Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and Worldwide Leader in CX Improvement Services (2020) by IDC MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT brand globally (2024), according to Brand Finance.
- We were also featured as a business case study at Harvard, MIT, and Stanford.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
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