Givex Corp. Offers Tips for Restaurant Operators to Use Technology to Maximize Revenue and Ease Operations on Game Days
Givex Corp. (TSX: GIVX, OTCQX: GIVXF) shares insights for restaurant operators to enhance revenue during high-traffic game days. COO Mo Chaar emphasizes the necessity of investing in a unified platform that includes integrated POS systems and online ordering. This helps streamline operations and improves customer experience. By analyzing historical POS data, restaurant owners can optimize menu offerings and staffing. To attract customers, promoting mobile-friendly ordering platforms and exclusive deals is crucial. Givex provides comprehensive solutions, including gift cards and loyalty programs, aiding merchants globally.
- Investment in a unified platform with integrated POS and online ordering is encouraged.
- Historical POS data can inform menu and staffing decisions for busy game days.
- Promoting mobile-friendly ordering and exclusive offers can drive customer engagement.
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Game days offer a prime opportunity to turn fans into loyal customers, says
"By making an investment into a unified platform which includes an integrated POS platform and online ordering system, restaurant operators can create efficiencies for their staff and a seamless experience for their customers," said
Restaurant owners should start by analyzing data provided by their platform that brings in data from their POS and online ordering system to make informed business decisions. Historical POS data can offer insight into the highest-traffic times, the strongest sellers and the most profitable menu items, which can help restaurant owners develop promotions and create the most concise and efficient game-day menu. Additionally, POS data can help restaurant owners develop a staffing plan to properly manage the influx of orders.
Another key step in preparing for game days is offering a mobile-friendly online ordering platform that is both easy for customers to use and integrates with the restaurant's point-of-sale system. Restaurant owners can offer promotions to drive direct orders from a brand's app or online ordering portal, whether it's a discounted menu item, a bonus gift card with gift card purchase, creative game-day appetizer platter or a free item when an order meets a certain threshold.
Once the game day menu is set, restaurant operators should leverage other cost-effective marketing tools to get the word out, such as email, social media, loyalty programs and in-app promotions. Offering exclusive rewards to your loyal customers or menu items via those channels can drive an already-loyal audience to make an order or visit the restaurant.
"Big game days offer a great opportunity for restaurant owners to turn fans into long-term customers," said Chaar. "Restaurant owners need to be strategic about every aspect of the game day experience – whether in the restaurant or delivery or pickup orders – to build the relationship with the customer to drive repeat business."
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