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DONNA KARAN NEW YORK UNVEILS ICONIC "REFLECTIONS ON WOMEN" CAMPAIGN FOR FALL 2024

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Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," building on the success of its spring relaunch. The campaign features eight iconic women who embody the brand's past, present, and future, including Christy Turlington and Amber Valletta. Photographed by Mikael Jansson, the campaign celebrates the multi-faceted nature of modern women.

The Fall 2024 Collection draws inspiration from New York's urban landscape, featuring a predominantly black and gray palette with vibrant accents. The line includes architectural dresses, burnout fabrics, and textured jacquards. The collection will be available in select North American retailers on August 15, 2024, and on DonnaKaran.com.

Donna Karan New York presenta la sua Campagna Autunno 2024, "Riflessioni sulle Donne," costruendo sul successo del rilancio primaverile. La campagna presenta otto donne iconiche che incarnano il passato, il presente e il futuro del marchio, tra cui Christy Turlington e Amber Valletta. Fotografata da Mikael Jansson, la campagna celebra la natura multifaccettata delle donne moderne.

La Collezione Autunno 2024 trae ispirazione dal paesaggio urbano di New York, con una palette prevalentemente nera e grigia arricchita da accenti vivaci. La linea include abiti architettonici, tessuti burnout e jacquard testurizzati. La collezione sarà disponibile in selezionati rivenditori nordamericani il 15 agosto 2024 e su DonnaKaran.com.

Donna Karan New York presenta su Campaña Otoño 2024, "Reflexiones sobre las Mujeres," construyendo sobre el éxito de su relanzamiento de primavera. La campaña presenta ocho mujeres icónicas que representan el pasado, presente y futuro de la marca, incluyendo a Christy Turlington y Amber Valletta. Fotografiada por Mikael Jansson, la campaña celebra la naturaleza multifacética de las mujeres modernas.

La Colección Otoño 2024 se inspira en el paisaje urbano de Nueva York, presentando una paleta predominantemente negra y gris con acentos vibrantes. La línea incluye vestidos arquitectónicos, tejidos burnout y jacquards texturizados. La colección estará disponible en seleccionados minoristas en Norteamérica el 15 de agosto de 2024 y en DonnaKaran.com.

돈 카란 뉴욕이 가을 2024 캠페인 "여성에 대한 반성,"을 공개합니다. 이는 봄 재출시의 성공을 바탕으로 합니다. 이 캠페인에는 브랜드의 과거, 현재, 미래를 구현한 여덟 명의 아이코닉한 여성이 등장하며, 크리스티 털링턴과 앰버 발레타가 포함됩니다. 미카엘 얀손이 촬영한 이 캠페인은 현대 여성의 다면적인 본질을 기념합니다.

2024 가을 컬렉션은 뉴욕의 도시 풍경에서 영감을 받아, 주로 검정색과 회색 팔레트에 생동감 있는 포인트 색상을 더했습니다. 이 라인은 건축적인 드레스, 번아웃 원단 및 텍스처 자카드로 구성되어 있습니다. 컬렉션은 2024년 8월 15일 북미의 선택된 소매점에서 그리고 DonnaKaran.com에서 발매될 예정입니다.

Donna Karan New York dévoile sa Campagne Automne 2024, "Réflexions sur les Femmes," s'appuyant sur le succès de son relancement printanier. La campagne présente huit femmes emblématiques qui incarnent le passé, le présent et l'avenir de la marque, y compris Christy Turlington et Amber Valletta. Photographed par Mikael Jansson, la campagne célèbre la nature multifacette des femmes modernes.

La Collection Automne 2024 s'inspire du paysage urbain de New York, avec une palette majoritairement noire et grise agrémentée d'accents vibrants. La ligne comprend des robes architecturales, des tissus burnout et des jacquards texturés. La collection sera disponible dans certains détaillants nord-américains le 15 août 2024 et sur DonnaKaran.com.

Donna Karan New York präsentiert ihre Herbst 2024 Kampagne, "Reflexionen über Frauen,", die auf dem Erfolg des Frühjahrs-Relaunchs aufbaut. Die Kampagne zeigt acht ikonische Frauen, die die Vergangenheit, Gegenwart und Zukunft der Marke verkörpern, darunter Christy Turlington und Amber Valletta. Fotografiert von Mikael Jansson, feiert die Kampagne die facettenreiche Natur moderner Frauen.

Die Herbst 2024 Kollektion lässt sich von der urbanen Landschaft New Yorks inspirieren und präsentiert eine überwiegend schwarze und graue Farbpalette mit lebhaften Akzenten. Die Linie umfasst architektonische Kleider, Burnout-Stoffe und texturierte Jacquards. Die Kollektion wird am 15. August 2024 in ausgewählten nordamerikanischen Einzelhändlern und auf DonnaKaran.com erhältlich sein.

Positive
  • Successful relaunch of the Donna Karan New York brand with the "In Women We Trust" campaign
  • Featuring iconic models in the new campaign may increase brand visibility and appeal
  • Collection aligns with current fashion trends and consumer needs
  • Planned 360-degree marketing approach across North America
Negative
  • None.

NEW YORK, Aug. 15, 2024 /PRNewswire/ -- Continuing its iconic revival, Donna Karan New York unveils its Fall 2024 Campaign, "Reflections on Women," with a powerful message that celebrates the multi-faceted nature of modern women.

This past spring, Donna Karan New York relaunched the brand with the "In Women We Trust" campaign, breathing new life into its story and legacy. The campaign featured multiple generations of women as brand storytellers, resonating deeply with a broad audience and giving the brand immediate relevance.  Building on its success this past spring, Donna Karan enhances its storytelling for Fall 2024 by embracing women's dimensional nature—strong yet sensual, powerful, and passionate. This deep emotional connection has always been a brand strength, offering a unique opportunity for further distinction. From apparel to accessories, the line exudes glamour, elegance, and versatility in equal measure, and reflects an accessible luxury positioning that is in step with the needs of women today. Beyond its broader generational appeal, Donna Karan New York assumes a forward-leaning sensibility, recognizing how an empowered yet effortless style speaks clearly to our time.

The Fall 2024 Collection explores some of the defining characteristics of New York, an endless source of inspiration. The urban landscape emerges through various elements, whether the predominantly black and gray palette punctuated with vibrant accents or the liquid satin emulating wet pavement. As the line-up shifts to a series of looks in olive green and gold, there is the sense of leaves changing color as the sun glows through the trees. Burnout fabrics, textured jacquards, supple leather and suede further emphasize the season. Architectural lines take shape in dresses with angles, and cutouts that contour and enhance the body. In this vision of New York after dark, expanses of black are illuminated by gleaming streaks of gold.

The campaign, "Reflections on Women," introduces an iconic group of eight women who share a rich history with the brand and embody Donna Karan's past, present and future: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen. Set against modern reflective gold and mirrors, this group is captured in various combinations by photographer Mikael Jansson, each reflecting a different element of womanhood. Jansson, one of the world's leading fashion image makers, has a 25+ year relationship with the brand and understands its DNA inherently.

"It's an amazing group of women, and I love the throughline of Donna Karan in us all," states Christy Turlington.

The Donna Karan New York campaign will roll out on all Donna Karan social channels today, highlighting this new group of iconic women sharing their individual stories. The campaign will be amplified with a 360-degree approach across North America through a diversified media mix of high-visibility digital, print, and premium outdoor. The Fall 2024 collection will be available in North America in select retailers on August 15, 2024 and on DonnaKaran.com.

Photographed by Mikael Jansson
Styled by Jessica Diehl
Creative Direction by Trey Laird
Video by Theo Stanley
Hair and make-up by Shay Ashual and Mark Carrasquillo

For press inquiries, please contact:

FOR MEDIA INQUIRIES PLEASE CONTACT:
press@dkny.com

Gabriella Romero
Gabriella.romero@g-iii.com

ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/donna-karan-new-york-unveils-iconic-reflections-on-women-campaign-for-fall-2024-302222843.html

SOURCE G-III Leather Fashions, Inc

FAQ

When will the Donna Karan New York Fall 2024 collection be available?

The Donna Karan New York Fall 2024 collection will be available in select North American retailers and on DonnaKaran.com starting August 15, 2024.

Who are the models featured in Donna Karan New York's "Reflections on Women" campaign?

The campaign features eight iconic women: Christy Turlington, Amber Valletta, Alek Wek, Karen Elson, Imaan Hammam, Eva Herzigova, Edie Campbell, and Liu Wen.

What is the main theme of Donna Karan New York's Fall 2024 collection?

The Fall 2024 collection draws inspiration from New York's urban landscape, featuring a predominantly black and gray palette with vibrant accents, architectural lines, and textures that reflect the city's essence.

Who photographed the Donna Karan New York Fall 2024 campaign?

The Fall 2024 campaign was photographed by Mikael Jansson, a renowned fashion photographer with a 25+ year relationship with the brand.

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