DKNY Unveils Spring 2025 Campaign Featuring Lila Moss Celebrating the Films of New York City
DKNY has launched its Spring 2025 Campaign featuring Lila Moss as the new global face of the brand. The campaign, shifting focus from literature to cinema, draws inspiration from iconic New York City films. Lila Moss, daughter of Kate Moss, brings fresh energy while maintaining a connection to fashion heritage, as Kate Moss simultaneously appears in the Donna Karan New York Spring 2025 Campaign.
The campaign, photographed by Mikael Jansson, showcases the 'DKNY est. 1989' collection, which reimagines iconic archive pieces with a contemporary twist. The collection features youthful yet elevated looks, including boxy striped polos, denim shorts, and pinstripe suiting. The campaign will be distributed globally through social media, digital platforms, outdoor advertising, and influencer partnerships.
DKNY ha lanciato la sua Campagna Primavera 2025 con Lila Moss come nuovo volto globale del marchio. La campagna, che sposta l'attenzione dalla letteratura al cinema, trae ispirazione da film iconici di New York. Lila Moss, figlia di Kate Moss, porta una freschezza energetica mantenendo un legame con l'eredità della moda, mentre Kate Moss appare contemporaneamente nella Campagna Primavera 2025 di Donna Karan New York.
La campagna, fotografata da Mikael Jansson, presenta la collezione 'DKNY est. 1989', che reinterpreta pezzi iconici d'archivio con un tocco contemporaneo. La collezione include look giovanili ma sofisticati, tra cui polo a righe oversize, shorts in denim e completi a righe. La campagna sarà distribuita a livello globale attraverso i social media, piattaforme digitali, pubblicità outdoor e collaborazioni con influencer.
DKNY ha lanzado su Campaña Primavera 2025 con Lila Moss como el nuevo rostro global de la marca. La campaña, que cambia el enfoque de la literatura al cine, se inspira en películas icónicas de la ciudad de Nueva York. Lila Moss, hija de Kate Moss, aporta una energía fresca mientras mantiene una conexión con el legado de la moda, ya que Kate Moss aparece simultáneamente en la Campaña Primavera 2025 de Donna Karan Nueva York.
La campaña, fotografiada por Mikael Jansson, presenta la colección 'DKNY est. 1989', que reimagina piezas icónicas de archivo con un giro contemporáneo. La colección incluye looks juveniles pero elevados, que incluyen polos de rayas amplios, pantalones cortos de mezclilla y trajes de rayas. La campaña se distribuirá globalmente a través de redes sociales, plataformas digitales, publicidad exterior y asociaciones con influencers.
DKNY는 Lila Moss를 브랜드의 새로운 글로벌 얼굴로 내세운 2025 봄 캠페인을 시작했습니다. 문학에서 영화로 초점을 전환한 이 캠페인은 뉴욕시의 상징적인 영화에서 영감을 받았습니다. Lila Moss는 Kate Moss의 딸로서 패션 유산과의 연결을 유지하면서 신선한 에너지를 불어넣습니다. Kate Moss는 동시에 Donna Karan New York의 2025 봄 캠페인에도 등장합니다.
캠페인은 Mikael Jansson이 촬영하였으며, 'DKNY est. 1989' 컬렉션을 선보입니다. 이 컬렉션은 아이코닉한 아카이브 아이템을 현대적인 감각으로 재구성하였습니다. 청량하면서도 세련된 룩으로는 박시한 줄무늬 폴로, 데님 반바지, 스트라이프 수트가 포함됩니다. 이 캠페인은 소셜 미디어, 디지털 플랫폼, 옥외 광고 및 인플루언서 파트너십을 통해 전 세계적으로 배포될 예정입니다.
DKNY a lancé sa Campagne Printemps 2025 avec Lila Moss comme nouveau visage mondial de la marque. La campagne, qui déplace l'accent de la littérature vers le cinéma, s'inspire de films emblématiques de New York. Lila Moss, fille de Kate Moss, apporte une énergie fraîche tout en maintenant un lien avec le patrimoine de la mode, alors que Kate Moss apparaît simultanément dans la Campagne Printemps 2025 de Donna Karan New York.
La campagne, photographiée par Mikael Jansson, présente la collection 'DKNY est. 1989', qui réinvente des pièces d'archives iconiques avec une touche contemporaine. La collection propose des looks jeunes mais raffinés, y compris des polos rayés boxy, des shorts en denim et des costumes à rayures. La campagne sera diffusée à l'échelle mondiale via les réseaux sociaux, les plateformes numériques, la publicité extérieure et les partenariats avec des influenceurs.
DKNY hat seine Frühjahrskampagne 2025 mit Lila Moss als neuem globalen Gesicht der Marke gestartet. Die Kampagne, die den Fokus von Literatur auf Film verlagert, lässt sich von ikonischen Filmen aus New York City inspirieren. Lila Moss, die Tochter von Kate Moss, bringt frische Energie und hält gleichzeitig eine Verbindung zum Modeerbe, während Kate Moss gleichzeitig in der Donna Karan New York Frühjahrskampagne 2025 erscheint.
Die Kampagne, fotografiert von Mikael Jansson, präsentiert die Kollektion 'DKNY est. 1989', die ikonische Archivstücke mit einem zeitgenössischen Twist neu interpretiert. Die Kollektion umfasst jugendliche, aber gehobene Looks, darunter boxy gestreifte Poloshirts, Denim-Shorts und Nadelstreifenanzüge. Die Kampagne wird weltweit über soziale Medien, digitale Plattformen, Außenwerbung und Influencer-Partnerschaften verbreitet.
- Strategic brand positioning with mother-daughter connection between Kate and Lila Moss across G-III's brands
- Global marketing campaign expansion through multiple channels
- Launch of new 'DKNY est. 1989' collection leveraging brand heritage
- None.
NEW YORK, Feb. 13, 2025 (GLOBE NEWSWIRE) -- As a continuation of its New York Stories, DKNY shifts focus from literature to cinema for its Spring 2025 Campaign, introducing Lila Moss as the new global face of the brand. In this starring role, she appears in scenes that are inspired by legendary films shot throughout the city.
After last season’s bold campaign that injected New York literature into the world of DKNY, this season, the power of film takes center stage. Drawing inspiration from iconic movies that showcase New York City as a vibrant backdrop, the campaign features both the city and Lila Moss as its main characters, with the cinematic atmosphere allowing Lila to seamlessly embody different roles. As a recent transplant to the city, she already shows the self-assurance of a local whose personal style becomes a calling card. In DKNY, she finds her own self in the city.
A rising star who brings a fresh energy and edge, Lila has been carving out a distinctive identity in the industry. As Kate Moss’s daughter, she extends her living fashion heritage, while projecting a captivating individuality that mirrors DKNY’s balance of timeless style and modern relevance. Lila representing DKNY takes on even more significance with Kate Moss appearing in the Donna Karan New York Spring 2025 Campaign – a mother-daughter connection between these two brands that echoes DKNY’s story of origin, when Donna Karan drew inspiration from her daughter for the line’s cool, youthful attitude.
“Lila as the next dynamic face of DKNY exudes energy that embodies our brand’s spirit, resonating with global consumers to create authentic brand connections,” states Jeff Goldfarb, Executive Vice President, at G-III Apparel Group. “This campaign further strengthens our commitment to expanding DKNY’s global presence.”
In the campaign, shot by Mikael Jansson, Lila gives off main character energy in looks that are youthful yet elevated, and feature the “DKNY est. 1989” collection which revisits iconic pieces from the DKNY archive and reinterprets them in a contemporary way. Signaling both ease and attitude, the collection reveals how styling boxy striped polo with denim shorts; a vibrant yellow parka over a black jersey dress; or pinstripe suiting worn informally creates silhouettes that are sophisticated and streamlined.
"The Spring DKNY 2025 Campaign represents a pivotal moment, highlighting the brand's unwavering commitment to creativity, authenticity, and accessibility. Launching today on @DKNY social channels, the campaign will debut globally through a diverse media mix, leading with impactful social, digital, premium outdoor, and influencer partnerships," says Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group.
The Spring 2025 collection is available worldwide on DKNY.com and in select retailers.
Photographed by Mikael Jansson
Styled by Alastair McKimm
Creative Direction by Trey Laird
Hair by Mark Carrasquillo
Make-up by Anthony Turner
FOR MEDIA INQUIRIES PLEASE CONTACT:
Gabriella Romero - gabriella.romero@g-iii.com
ABOUT DKNY
Since its inception in 1989, DKNY has been synonymous with New York—inspired by the energy and attitude of the city. Founded on a pair of jeans and the speed of sport, DKNY is utility and purpose—it's practical and contemporary. Drawing on Donna Karan's original principle of designing for the woman who never knew where the day would take her, DKNY has transformed into a global lifestyle powerhouse: the dynamic wardrobe of everything you need to live a New York life—wherever that may be. Today, we reimagine and reinvent once again—our love for New York City, serving as both muse and mentor. From stitch to silhouette, we invite the world to explore new collections where culture, confidence, and the heartbeat of New York converge and become part of a brand that is not just worn—but lived. This is our love letter to the authentic street style and boundless energy that define the very DNA of New York—a narrative that unfolds in a new era of accessibility.
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston, Converse, and National Sports leagues, among others.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ac972e01-a77c-4c9e-b757-237f1b4d4e80
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