DKNY Unveils Fall 2024 Campaign Featuring Kaia Gerber, Celebrating the Stories of New York City
DKNY unveils its Fall 2024 campaign featuring Kaia Gerber as the global face for the second season. The campaign, photographed by Mikael Jansson and styled by Alastair McKimm, celebrates New York City's creative energy and iconic literature. Set against the city's backdrop, it incorporates quotes from famous books about New York.
The campaign showcases DKNY's 35th anniversary collection, DKNY est. 1989, which blends archive-inspired pieces with contemporary styles. The Fall 2024 collection emphasizes a fusion of timeless style and modern individuality, reflecting DKNY's iconic attitude and forward-thinking mindset.
Launching globally through digital, print, outdoor media, and social partnerships, the campaign marks a defining moment in DKNY's evolution, highlighting its commitment to creativity, authenticity, and accessibility.
DKNY presenta la sua campagna Autunno 2024 con Kaia Gerber come volto globale per la seconda stagione. La campagna, fotografata da Mikael Jansson e curata da Alastair McKimm, celebra l'energia creativa di New York e la sua letteratura iconica. Ambientata contro lo sfondo della città, incorpora citazioni da famosi libri su New York.
La campagna mette in evidenza la collezione del 35° anniversario di DKNY, DKNY est. 1989, che fonde pezzi ispirati agli archivi con stili contemporanei. La collezione Autunno 2024 enfatizza una fusione di stile senza tempo e individualità moderna, riflettendo l'atteggiamento iconico di DKNY e una mentalità innovativa.
Lanciando a livello globale attraverso media digitali, stampa, outdoor e partnership sociali, la campagna segna un momento decisivo nell'evoluzione di DKNY, evidenziando il suo impegno per la creatività, l'autenticità e l'accessibilità.
DKNY revela su campaña Otoño 2024 con Kaia Gerber como el rostro global por segunda temporada. La campaña, fotografiada por Mikael Jansson y estilizada por Alastair McKimm, celebra la energía creativa de la ciudad de Nueva York y su literatura icónica. Ambientada contra el telón de fondo de la ciudad, incorpora citas de libros famosos sobre Nueva York.
La campaña destaca la colección del 35º aniversario de DKNY, DKNY est. 1989, que fusiona piezas inspiradas en los archivos con estilos contemporáneos. La colección Otoño 2024 enfatiza una fusión de estilo atemporal e individualidad moderna, reflejando la actitud icónica de DKNY y una mentalidad avanzada.
Lanzando a nivel global a través de medios digitales, impresos, exteriores y asociaciones sociales, la campaña marca un momento definitorio en la evolución de DKNY, destacando su compromiso con la creatividad, la autenticidad y la accesibilidad.
DKNY가 Kaia Gerber를 두 번째 시즌의 글로벌 얼굴로 내세운 2024 가을 캠페인을 공개했습니다. Mikael Jansson이 촬영하고 Alastair McKimm이 스타일링한 이번 캠페인은 뉴욕의 창의적인 에너지와 상징적인 문학을 기념합니다. 도시의 배경을 설정으로 유명한 책의 인용을 포함하고 있습니다.
이번 캠페인은 DKNY의 35주년 컬렉션인 DKNY est. 1989을 소개하며, 아카이브에서 영감을 받은 작품과 현대적인 스타일을 조화롭게 믹스합니다. 2024 가을 컬렉션은 시대를 초월한 스타일과 현대적 개성을 융합하여 DKNY의 상징적인 태도와 미래지향적인 사고를 반영합니다.
디지털, 인쇄, 옥외 미디어 및 소셜 파트너십을 통해 글로벌하게 런칭되는 이번 캠페인은 DKNY의 진화에서 결정적인 순간을 상징하며, 창의성, 진정성, 접근성에 대한 약속을 강조합니다.
DKNY dévoile sa campagne Automne 2024 avec Kaia Gerber comme visage mondial pour la deuxième saison. La campagne, photographiée par Mikael Jansson et stylisée par Alastair McKimm, célèbre l'énergie créative de New York et sa littérature emblématique. Placée contre le fond de la ville, elle incorpore des citations de livres célèbres sur New York.
La campagne met en avant la collection du 35ème anniversaire de DKNY, DKNY est. 1989, qui mélange des pièces inspirées des archives avec des styles contemporains. La collection Automne 2024 souligne une fusion de style intemporel et d'individualité moderne, reflétant l'attitude iconique de DKNY et une mentalité tournée vers l'avenir.
Déployée mondialement à travers les médias numériques, la presse, les médias extérieurs et les partenariats sociaux, la campagne marque un moment décisif dans l'évolution de DKNY, mettant en avant son engagement envers la créativité, l'authenticité et l'accessibilité.
DKNY präsentiert seine Herbstkampagne 2024 mit Kaia Gerber als globalem Gesicht für die zweite Saison. Die Kampagne, fotografiert von Mikael Jansson und stylt von Alastair McKimm, feiert die kreative Energie von New York City und die ikonische Literatur. Vor dem Hintergrund der Stadt präsentiert sie Zitate aus berühmten Büchern über New York.
Die Kampagne hebt die 35. Jubiläumskollektion von DKNY hervor, DKNY est. 1989, die archv-inspirierte Stücke mit zeitgenössischen Stilen verbindet. Die Herbstkollektion 2024 betont eine Fusion aus zeitlosem Stil und moderner Individualität, die die ikonische Haltung und die zukunftsorientierte Denkweise von DKNY widerspiegelt.
Die Kampagne wird global über digitale Medien, Print, Außenwerbung und soziale Partnerschaften lanciert und markiert einen entscheidenden Moment in der Evolution von DKNY, während sie das Engagement des Unternehmens für Kreativität, Authentizität und Zugänglichkeit hervorhebt.
- Kaia Gerber continues as the global face of DKNY, potentially increasing brand visibility
- Launch of 35th anniversary collection, DKNY est. 1989, may appeal to both nostalgic and new customers
- Global campaign launch through diverse media channels, potentially expanding reach and engagement
- None.
This past spring, DKNY began a new chapter, channeling iconic American style inspired by the
"We are thrilled to have Kaia as the global face of DKNY for the second season. Her vibrant energy comes to life as our campaign ties back to the core values of the brand and resonates with our consumers while building more global visibility for the brand," says Jeff Goldfarb, EVP at G-III Apparel Group.
Captured by leading fashion photographer Mikael Jansson and styled by Alastair McKimm, the campaign images are set against the backdrop of
"Kaia personally is an avid reader and book lover, with a vibrant growing online community through her Book Club. The concept of the campaign was an inspiring opportunity to connect DKNY's love of all things
Fall 2024 explores Kaia,
Featured throughout the campaign is DKNY's 35th anniversary collection, DKNY est. 1989, which reflects the enduring legacy of chic style that resonates from one generation to the next. Drawing inspiration from the archives, the DKNY est. 1989 collection delivers a cross-section of pieces that are at once recognizable and reimagined. From statement coats worn with a streetwear sensibility to cropped puffers paired with pleated skirts, the DKNY attitude plays out with heightened self-expression. Throughout, rebellious twists underscore the DKNY ethos and ignite inspiration among those discovering the brand all over again.
"As DKNY evolves, the Fall 2024 campaign marks a defining moment, reflecting the brand's commitment to creativity, authenticity, and accessibility. The campaign launches today on @DKNY social channels and globally through a diverse media mix of digital, print, premium outdoor, along with high caliber social/influencer partnerships," says Jacki Bouza, SVP, Global Marketing + Communications at G-III Apparel Group.
The Fall 2024 collection is available worldwide on DKNY.com and in select retailers.
Photographed by Mikael Jansson
Styled by Alastair McKimm
Creative Direction by Trey Laird
Hair by Shay Ashual
Make-up by Mark Carrasquillo
FOR MEDIA INQURIES PLEASE CONTACT:
press@dkny.com
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in fashion with expertise in design, sourcing and marketing, owns and licenses a portfolio of over 30 preeminent brands. The Company is differentiated across unique brand propositions, product categories and consumer touch points. G-III owns ten iconic brands including, DKNY, Karl Lagerfeld, Donna Karan and Vilebrequin, and licenses over 20 brands, including Calvin Klein, Tommy Hilfiger, Nautica, Halston and National Sports leagues, among others.
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SOURCE G-III Leather Fashions, Inc
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