Diamond Creek Water Sponsors Justin Haley at the NASCAR Dixie Vodka 400

Rhea-AI Summary

Good Hemp, Inc. (OTC PINK: GHMP) announced that Diamond Creek, which it plans to acquire, will sponsor the #77 car driven by Justin Haley during the NASCAR Dixie Vodka 400 on February 28, 2021. This sponsorship marks Diamond Creek's most significant involvement in NASCAR and aims to increase brand visibility among the sport's 75 million fans. The partnership aligns with Good Hemp's strategy to penetrate retail markets while emphasizing the hydration benefits of Diamond Creek's alkaline water for drivers and pit crews.

Positive

• Diamond Creek's sponsorship of NASCAR provides significant brand visibility to 75 million potential fans.
• The partnership with Spire Motorsports aligns with Good Hemp's strategic plan to expand consumer reach.
• The sponsorship may foster retail relationships with partners like Food Lion and Kroger.

Negative

• None.

CORNELIUS, N.C., Feb. 23, 2021 /PRNewswire/ -- Good Hemp, Inc. (the "Company") (OTC PINK: GHMP), an innovative hemp beverage producer that recently entered into a letter of intent to acquire Diamond Creek as a wholly-owned subsidiary, announced today that Diamond Creek will be the primary sponsor at the NASCAR Dixie Vodka 400 on Sunday, February, 28th in Homestead, Florida. In partnership with Spire Motorsports, the top 20-ranked alkaline water company will embellish the #77 car driven by Justin Haley.

We are thrilled to showcase Diamond Creek High Alkaline Water to race fans across the country with Spire Motorsports

Haley, who is just 21 now, won his first NASCAR Championship at only 17 years old and is well on his way to stardom within the NASCAR circuit. In their first year, Haley earned the Spire Motorsports team an unprecedented victory, taking first place in the Coke Zero Sugar 400 at Daytona International Speedway. Additionally, Spire Motorsports has two top 10 finishes in the Daytona 500.

NASCAR sponsorship isn't new for Diamond Creek, but this is undoubtedly their most significant involvement to date. The striking, full-body design implements a blue color pallet with the brand's recognizable diamond logo.

Delighted with the opportunity, company founder Ken Morgan stated, "We are thrilled to showcase Diamond Creek High Alkaline Water to race fans across the country with Spire Motorsports. I have a great relationship with team co-owner TJ Puchyr and the team at Good Hemp, Inc. I also have great respect for the history of this sport, thanks to my long personal friendship with the late Alan Kulwicki."

Partnering with Spire Motorsports is part of Good Hemp's strategic plan to expand its consumer reach. In 2018 a Nielsen survey indicated that 92% of NASCAR fans are "likely to consider a company's branding, product or service." Considering the sport's fanbase is estimated to be around 75 million consumers, that poses a significant opportunity for Diamond Creek, as well as Good Hemp.

Additionally, the rigors of racing align well with Diamond Creek. NASCAR drivers can lose up to 15 pounds in each race, making hydration critical. Pit crews can also experience temperatures up to 100 degrees or more for 3 to 6 hours at a time. Alkaline water by Diamond Creek provides excellent hydration for everyone.

Morgan elaborated, "We intend to use this partnership with Spire Motorsports to showcase the benefit of our high alkaline water with the drivers, team members and pit crew as they look for a superior hydration source on race weekends. This program will also allow us further retail penetration with our current partners such as Food Lion, Kroger, Harris Teeter and Giant Eagle."

Watch for the #77 Diamond Creek car and Justin Haley in the NASCAR Dixie Vodka 400 on Sunday, February 28th, at 3:30 ET on FOX.

About Good Hemp Products -
Good Hemp, Inc.'s beverage lineup consists of Good Hemp Fizz and Canna Hemp, functional carbonated beverages infused with natural ingredients and made with hemp seed oil, which is categorized as "GRAS" (under sections 201(s) and 409 of the Federal Food, Drug, and Cosmetic Act, and therefore not subject to FDA review and approval).  Good Hemp 2oh! is a line of naturally flavored waters infused with 10mg of THC-free hemp extract and prebiotic fiber. These products are available online from Amazon and goodhempinc.com

Good Hemp Wellness will be launching with a line of cannabidiol gel caps consisting of a fast-acting, proprietary, self-emulsifying formulation aimed at providing consumers with American-made CBD products they can trust.

Diamond Creek, which is currently under a letter of intent to be acquired by Good Hemp, manufactures ionized 9.5pH high alkaline natural spring water, sourced from the highest quality, award-winning springs in Ohio, Pennsylvania, and Tennessee. Available in three sizes: 1 gallon, 1 liter and 500 mL bottles, Diamond Creek high alkaline water aids in balancing the body's pH and provides superior hydration due to our state-of-the-art ionization process. Visit diamondcreekwater.com for more information.

Safe Harbor Statement -
This press release may contain forward-looking information that involve a number of risks and uncertainties made pursuant to Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") and the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995, including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things, the company's business plans and the company's growth strategy and operating strategy. Words such as "strategy," "expects," "continues," "plans," "anticipates," "believes," "would," "will," "estimates," "intends," "projects," "goals," "targets" and other words of similar meaning are intended to identify forward-looking statements but are not the exclusive means of identifying these statements. Investors are cautioned that any forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of numerous and varied factors. Good Hemp, Inc. does not undertake to update any forward-looking statements except as required by applicable law. All subsequent written and oral forward-looking statements attributable to the company or any person acting on behalf of the company are expressly qualified in their entirety by the cautionary statements referenced above.

Contact:
Good Hemp, Inc.
+1 (800) 947-9197
contact@goodhempinc.com

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SOURCE Good Hemp Inc.

FAQ

What is the significance of Diamond Creek sponsoring the NASCAR Dixie Vodka 400?

Diamond Creek's sponsorship increases brand visibility to millions of NASCAR fans and aligns with its marketing strategy.

When is the NASCAR Dixie Vodka 400 featuring Diamond Creek?

The NASCAR Dixie Vodka 400 will take place on February 28, 2021.

How does Diamond Creek's partnership with Spire Motorsports benefit Good Hemp?

The partnership is expected to enhance Good Hemp's market penetration and brand recognition.

What product is Diamond Creek known for?

Diamond Creek manufactures high alkaline natural spring water, promoting superior hydration.

What opportunity does NASCAR provide for Diamond Creek and Good Hemp?

NASCAR offers a chance to connect with a large consumer base, as 92% of fans are likely to consider products from sponsors.