Grand Havana, Inc. Announces National Expansion Plan

Rhea-AI Summary

Grand Havana, Inc. (OTC PINK:GHAV) is negotiating with Brand Management, Inc. to drive national expansion for Grand Havana Cafe. Brand Management specializes in brand performance improvement and strategic execution. Under the agreement, they will focus on business development, including franchising strategies, marketing campaigns, and operational efficiencies like training and distribution logistics. Shultz Hartgrove, leading the initiative, boasts a strong track record in sales growth across various channels, aiming to enhance profitability and market presence for Grand Havana.

Positive

• Negotiation with Brand Management, Inc. for national expansion.
• Focus on strategic marketing and franchising execution strategies.
• Shultz Hartgrove's proven experience in driving sales growth.

Negative

• None.

MIAMI, FL / ACCESSWIRE / February 24, 2021 / Grand Havana, Inc. (OTC PINK:GHAV) and GH Hospitality, a division of Grand Havana, is proud to announce that we are under negotiations with Brand Management, Inc, a full-service management firm specializing in new concept and brand launch strategic execution headed by Shultz Hartgrove. Brand Management works with select clients to improve the performance of their brands. Shultz places special emphasis on profitable sales expansion and integrating technology to improve unit economics and enhance operator engagement. Shultz is a specialist in leveraging cross-departmental cooperation, so they are applicable to all corporate constituencies: C-Suite, IT, Finance, Marketing, and Operations.

Prior to re-joining Brand Management, Shultz recently served as the Senior Vice President of Channel Development for Einstein Noah Restaurant Group from 2012-2014. Focusing on retail and non-traditional channels, Shultz managed the real estate development, field operations and design & construction team. He re-engineered and expanded the non-traditional platform for the company, and focused on value-engineering the platform, operational efficiencies and aggressive growth of licensed and franchise store sales and operations in Mass Grocery, Airports, College Campuses, Hospitals, Hotels and Travel outlets.

Under Shultz's direction, this department reached a record $150 million in sales among 280 non-traditional retail locations and 600 wholesale locations in 2013. Shultz was the Senior Vice President of Development for Convenience & Non-Traditional Channel for Quiznos Sub from 2009-2012. He managed 474 locations with $170 million in sales, reaching record openings of 178 non-trad locations in 24 months. Previously from 2005-2009, Shultz was Director of National Accounts for NBTY-Nature's Bounty, focusing on sales growth in the convenience store segment.

Under the proposed agreement, Brand Management, Inc will oversee the national expansion goals for Grand Havana Cafe, which include but are not limited to:

BUSINESS DEVELOPMENT

1. Strategic marketing plan review and franchising execution strategy
2. Industry relations (PR) campaign and Lead GEN development
3. Channel and Market expansion phase planning
4. Franchise/JV and ACDBE program analysis/development
5. Sales tool presentation evaluation and implementation
6. Presentation sequencing for key targeted account execution secure locations

OPERATIONS EFFICIENCY

1. Operations Training Guide, Job Aids and Tools development
2. Menu Builder and retailer cost analysis tools
3. Cycle-time deal management
4. Forecasting and Pipeline management
5. Design/training/opening/account field support calibration with sales process and support sequencing
6. Distribution logistics, kiosk design sourcing & construction management

Brand Management clients include Caribou Coffee, Quiznos, Einstein Bagels, Subway and many others.

About Grand Havana, Inc.
Grand Havana is a specialty coffee company headquartered in Miami, Florida offering a broad array of coffee products and services. Grand Havana's Optimum Blend is available nationwide and proudly served in our corporate owned cafes and other locations including universities, supermarkets, cafes, convenience stores, hotels, and online marketplaces. We also offer a b2b solution that provides our coffee product paired with high quality coffee machines, reliable delivery, and timely technical service. Grand Havana is the consumer's brand of choice.

Safe Harbor Statement:
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may, "will," "should," "plans," explores," expects," anticipates," continue," estimate," project," intend," and similar expressions. Forward-looking statements involve risks and uncertainties include, but not limited to, general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and marketing, and various other factors beyond the Company's control.

For more information, visit www.Grandhavanacoffee.com, call 1.800.608.5441, or email orders@grandhavanacoffee.com
Find out more about the company at www.Facebook.com/grandhavanacoffee, twitter.com/grandhavanacoffee1, or www.instagram.com/grandhavanacoffee/

Contact Info:

Robert Rico
305-283-9237

SOURCE: Grand Havana, Inc.

View source version on accesswire.com:
https://www.accesswire.com/631549/Grand-Havana-Inc-Announces-National-Expansion-Plan

FAQ

What is Grand Havana, Inc.'s recent announcement regarding GHAV?

Grand Havana, Inc. announced negotiations with Brand Management, Inc. to oversee national expansion for Grand Havana Cafe, focusing on strategic marketing and franchising.

Who is leading the negotiations for Grand Havana, Inc.?

Shultz Hartgrove of Brand Management, Inc. is leading the negotiations for the national expansion of Grand Havana Cafe.

What are the goals of the partnership between Grand Havana and Brand Management?

The partnership aims to improve brand performance, expand market reach, and enhance operational efficiencies in the national expansion of Grand Havana Cafe.

What experience does Shultz Hartgrove bring to Grand Havana, Inc.?

Shultz Hartgrove has extensive experience in brand management and sales growth, having worked with major companies like Einstein Noah Restaurant Group and Quiznos.

How does the partnership affect Grand Havana's business strategy?

The partnership is expected to enhance Grand Havana's business strategy through focused marketing, franchising strategies, and operational improvements.