Hiki and Getty Images Campaign Combats Visual Stereotypes of the Autistic Community
#AutisticOutLoud aims to deliver new visual content depicting the resiliency and diversity of the autistic community.
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"The autistic community is not a monolith," says Jamil Karriem, Founder and CEO, Hiki. "Yet in media and entertainment, they're often infantilized or stereotyped as savants with a voice that typically centers the experience of white males. At Hiki, our mission is to connect all people across the autistic community, and give them a place where their identities and lived experiences can be honored and validated. A crucial part of that is for the autistic community to be seen for all of their tremendous differences and nuances as unique individuals."
Hiki is working with a cross-agency WPP team, led by global media agency network Mindshare, who has led the partnership with Getty Images. The WPP team also includes agencies VMLY&R and Set Creative working on creative branding, strategy, and more.
"Working in media and as someone who is autistic, I was tired of seeing the regressive, disempowering images of autistic folks in mass media that are at odds with the community I know – one that is highly expansive and creative," says Rachel Lowenstein, one of the autistic content creators featured in this campaign and a lead on this project as Global Head of Inclusive Innovation, Mindshare. "I'm proud of this project as an opportunity for our industry to reshape media to be more representative to a community that has long been spoken over and for, by centering our own expressions. That's why we called it #AutisticOutLoud."
Building on the work Getty Images has undertaken to accurately represent the disability community at large, content created as part of this initiative will live on Getty Images' Disability Collection and Unsplash, and will be available for commercial use by media platforms and publishers worldwide to help drive awareness in the industry. At launch, ten autistic Getty Images' Custom Content photographers and videographers will create content as part of the brief.
"We're excited to be a part of this initiative and bring in new perspectives from talented creators who very much represent the diversity of the autistic community," said Dr. Rebecca Swift, Global Head of Creative Insights at Getty Images. "This content is another step in our ongoing work of visualizing disability and our aim is to emphasize to content creators, brands and agencies the true nature of our global community."
Getty Images and Mindshare are also working to bring the content from #AutisticOutLoud to supportive partners and publishers including the Unstereotype Alliance, convened by UN Women, and others.
About Hiki
Hiki, established in 2019 and headquartered in
For more information, visit www.hikiapp.com.
About Getty Images
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world's best photographers and videographers. Getty Images works with over 527,000 contributors and more than 310 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
For company news and announcements, visit our Newsroom.
About Mindshare
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. We were the first purpose-built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
Visit us on our website or on the Mindshare LinkedIn page.
APPENDED QUOTES:
Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women: "People living with a disability are hugely underrepresented and often misrepresented in advertising content around the world. Having autistic creators and contributors at the helm of #AutisticOutLoud is so important to reshape the stereotypes and visual narratives attached to this community. We look forward to seeing this exemplary initiative come to life and help change perceptions around the world."
Gillis Williams, Autistic Content Creator: "I wanted to be a part of this project because I realize there needs to be more realistic autism representation in the media and while this project won't completely solve the issues, it is a good stepping stone for it."
Eddy Herty, VP and National Creative Director at OUTFRONT Media: "OOH provides one of the largest and most impactful stages for important messaging. We are proud to feature content generated by the autistic community to bring broader visibility in communities across America."
[1] Source: Doyle, N. "Neurodiversity at work: a biopsychosocial model and the impact on working adults."
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SOURCE Mindshare; Hiki
