Getty Images Unlocks Premium Creative Content for TikTok Advertisers
Getty Images (NYSE: GETY) has announced a strategic content integration with TikTok, enabling advertisers to access Getty's premium creative content library through TikTok's AI-powered Symphony Creative Studio. This integration allows businesses to create TikTok-first ads and organic content more efficiently, leveraging Getty's extensive collection of images and videos. The collaboration is part of TikTok's broader expansion of tools to support advertisers and content creators, making the creative production process more streamlined while ensuring commercially safe content globally.
Getty Images (NYSE: GETY) ha annunciato un'integrazione strategica dei contenuti con TikTok, che consente agli inserzionisti di accedere alla biblioteca di contenuti creativi premium di Getty tramite lo Studio Creativo Symphony, potenziato dall'IA, di TikTok. Questa integrazione consente alle aziende di creare pubblicità e contenuti organici pensati per TikTok in modo più efficiente, sfruttando l'ampia collezione di immagini e video di Getty. La collaborazione fa parte dell'espansione più ampia di TikTok degli strumenti a supporto degli inserzionisti e dei creatori di contenuti, semplificando il processo di produzione creativa e garantendo contenuti commercialmente sicuri a livello globale.
Getty Images (NYSE: GETY) ha anunciado una integración estratégica de contenido con TikTok, que permite a los anunciantes acceder a la biblioteca de contenido creativo premium de Getty a través del Estudio Creativo Symphony, potenciado por IA, de TikTok. Esta integración permite a las empresas crear anuncios y contenido orgánico orientado a TikTok de manera más eficiente, aprovechando la extensa colección de imágenes y videos de Getty. La colaboración es parte de la expansión más amplia de TikTok de herramientas para apoyar a los anunciantes y creadores de contenido, haciendo que el proceso de producción creativa sea más fluido mientras se asegura contenido comercialmente seguro a nivel global.
Getty Images (NYSE: GETY)는 TikTok과의 전략적 콘텐츠 통합을 발표하며, 광고주들이 TikTok의 AI 기반 Symphony Creative Studio를 통해 Getty의 프리미엄 창작 콘텐츠 라이브러리에 접근할 수 있게 되었습니다. 이 통합을 통해 기업들은 Getty의 방대한 이미지와 비디오 컬렉션을 활용하여 TikTok에 최적화된 광고 및 유기적인 콘텐츠를 보다 효율적으로 제작할 수 있습니다. 이 협업은 광고주와 콘텐츠 제작자를 지원하기 위한 TikTok의 더 넓은 툴 확장의 일환이며, 창작 생산 과정을 간소화하면서 전 세계적으로 상업적으로 안전한 콘텐츠를 보장합니다.
Getty Images (NYSE: GETY) a annoncé une intégration stratégique de contenu avec TikTok, permettant aux annonceurs d'accéder à la bibliothèque de contenu créatif premium de Getty via le Studio Créatif Symphony, alimenté par IA, de TikTok. Cette intégration permet aux entreprises de créer des annonces et du contenu organique optimisés pour TikTok de manière plus efficace, en tirant parti de la vaste collection d'images et de vidéos de Getty. La collaboration s'inscrit dans le cadre de l'expansion plus large des outils de TikTok pour soutenir les annonceurs et les créateurs de contenu, rendant le processus de production créative plus fluide tout en garantissant un contenu commercialement sûr à l'échelle mondiale.
Getty Images (NYSE: GETY) hat eine strategische Inhaltsintegration mit TikTok angekündigt, die es Werbetreibenden ermöglicht, auf die Premium-Inhaltbibliothek von Getty über das KI-gestützte Symphony Creative Studio von TikTok zuzugreifen. Diese Integration ermöglicht es Unternehmen, TikTok-optimierte Anzeigen und organische Inhalte effizienter zu erstellen, indem sie auf die umfangreiche Sammlung von Bildern und Videos von Getty zurückgreifen. Die Zusammenarbeit ist Teil von TikToks umfassenderer Erweiterung von Werkzeugen zur Unterstützung von Werbetreibenden und Inhaltsproduzenten, wodurch der kreative Produktionsprozess optimiert wird und gleichzeitig weltweit kommerziell sicheres Material gewährleistet wird.
- Strategic partnership with TikTok expands Getty's market reach
- Integration provides new revenue stream through TikTok's advertising platform
- Access to TikTok's large advertiser base could drive increased content licensing
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Insights
This strategic partnership positions Getty Images to tap into TikTok's massive advertising ecosystem, which is projected to reach
The collaboration addresses a critical pain point in digital advertising - the need for high-quality, commercially licensed content that's optimized for TikTok's unique format. By streamlining content access through AI-powered tools, Getty Images creates a new revenue stream while helping advertisers reduce production costs and time-to-market. This could drive increased licensing revenue and platform adoption.
The integration of Getty's content library with TikTok's AI-powered Symphony Creative Studio represents a significant technological advancement in content creation automation. This system combines Getty's vast digital asset management capabilities with generative AI to enable scalable, platform-optimized content production.
The technology stack offers compelling advantages:
- AI-driven content recommendations
- Automated format optimization
- Streamlined licensing workflow
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Nov. 14, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced a content integration with TikTok to meet the diverse creative needs of marketers and advertisers. The integration allows advertisers and businesses direct access to Getty Images’ vast library of creative imagery and video content through TikTok's AI-powered video generation tool, Symphony Creative Studio.
By integrating Getty Images' premium creative content directly into TikTok’s Symphony Creative Studio, users can effortlessly craft TikTok-first ads and organic content that feels native to the platform and increases performance.
"With the surge in demand for authentic storytelling in advertising, the need for captivating, high-quality content to convey these stories effectively to audiences has never been greater," said Peter Orlowsky, SVP of Global Strategic Partnerships at Getty Images. "At Getty Images, we take pride in empowering advertisers to streamline their creative processes. This collaboration offers seamless integration into TikTok’s Symphony Creative Studio, giving brands and businesses direct access to our vast library of millions of premium images and videos, ensuring they can create powerful, engaging TikTok-first content with ease."
The integration with Getty Images is part of a wider expansion of TikTok's tools, including Symphony Creative Studio, which aims to support advertisers and content creators with capabilities to make the TikTok creative production process easier and more efficient, bridging the gap between ideation and production.
"At TikTok, we aim to empower advertisers and help them connect with their communities with the power of generative AI," said Andy Yang, Head of Monetization Creative Product at TikTok. "Partnering with Getty Images unlocks a new avenue for marketers to scale their content and drive performance with commercially safe content globally. We are continuously building creative solutions that spark joy, imagination and action."
With Getty Images' unparalleled creative library at their fingertips, TikTok advertisers can push creative boundaries and deliver content that captivates and inspires, enhancing the overall impact of their advertising campaigns. As a result, businesses can achieve greater visibility, foster deeper connections with viewers, and ultimately drive higher conversion rates.
Media contact:
Alex Lazarou
alex.lazarou@gettyimages.com
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