Getty Images Elevates Generative AI Capabilities with New Product Placement and Reference Image Features for Enhanced Customization
Getty Images (NYSE: GETY) has enhanced its generative AI tools with new features focused on product placement and reference image capabilities. The update, available on both Generative AI by Getty Images and iStock platforms, enables businesses to create customized product imagery more efficiently. Users can now upload proprietary product images and generate custom backgrounds with realistic lighting and shadows. The new reference image feature allows control over color palettes and compositions to maintain brand consistency. These tools aim to streamline content creation workflows while ensuring commercial safety and professional quality.
Getty Images (NYSE: GETY) ha potenziato i suoi strumenti di intelligenza artificiale generativa con nuove funzionalità focalizzate sul posizionamento dei prodotti e sulle capacità delle immagini di riferimento. L'aggiornamento, disponibile su entrambe le piattaforme Generative AI di Getty Images e iStock, consente alle aziende di creare immagini di prodotto personalizzate in modo più efficiente. Gli utenti possono ora caricare immagini di prodotto proprietarie e generare sfondi personalizzati con illuminazione e ombre realistiche. La nuova funzione di immagine di riferimento consente il controllo sulle palette di colori e le composizioni per garantire coerenza del marchio. Questi strumenti mirano a semplificare i flussi di lavoro nella creazione di contenuti, garantendo al contempo sicurezza commerciale e qualità professionale.
Getty Images (NYSE: GETY) ha mejorado sus herramientas de inteligencia artificial generativa con nuevas características centradas en la colocación de productos y las capacidades de imagen de referencia. La actualización, disponible en las plataformas Generative AI de Getty Images e iStock, permite a las empresas crear imágenes de productos personalizadas de manera más eficiente. Los usuarios ahora pueden cargar imágenes de productos propias y generar fondos personalizados con iluminación y sombras realistas. La nueva función de imagen de referencia permite controlar las paletas de colores y las composiciones para mantener la coherencia de la marca. Estas herramientas tienen como objetivo agilizar los flujos de trabajo de creación de contenido, asegurando al mismo tiempo la seguridad comercial y la calidad profesional.
게티 이미지 (NYSE: GETY)가 제품 배치와 참조 이미지 기능에 초점을 맞춘 새로운 기능으로 생성 AI 도구를 강화했습니다. 이 업데이트는 Getty Images의 생성 AI 플랫폼과 iStock 플랫폼 모두에서 제공되며, 기업이 더욱 효율적으로 맞춤형 제품 이미지를 생성할 수 있도록 합니다. 이제 사용자는 자체 제품 이미지를 업로드하고 사실적인 조명과 그림자로 맞춤형 배경을 생성할 수 있습니다. 새로운 참조 이미지 기능은 색상 팔레트와 구성을 제어하여 브랜드 일관성을 유지할 수 있도록 합니다. 이러한 도구는 콘텐츠 생성 작업 흐름을 간소화하고 상업적 안전성과 전문 품질을 보장하는 것을 목표로 합니다.
Getty Images (NYSE: GETY) a amélioré ses outils d'intelligence artificielle générative avec de nouvelles fonctionnalités axées sur le placement de produits et les capacités d'images de référence. La mise à jour, disponible sur les plateformes Generative AI de Getty Images et iStock, permet aux entreprises de créer des images de produits personnalisées de manière plus efficace. Les utilisateurs peuvent désormais téléverser des images de produit propriétaires et générer des arrière-plans personnalisés avec un éclairage et des ombres réalistes. La nouvelle fonction d'image de référence permet de contrôler les palettes de couleurs et les compositions afin de maintenir la cohérence de la marque. Ces outils visent à rationaliser les flux de travail de création de contenu tout en garantissant la sécurité commerciale et la qualité professionnelle.
Getty Images (NYSE: GETY) hat seine generativen KI-Tools mit neuen Funktionen zur Produktplatzierung und zu Referenzbildfähigkeiten verbessert. Das Update, verfügbar auf den Plattformen Generative AI von Getty Images und iStock, ermöglicht es Unternehmen, individuell gestaltete Produktbilder effizienter zu erstellen. Nutzer können jetzt eigene Produktbilder hochladen und benutzerdefinierte Hintergründe mit realistischem Licht und Schatten generieren. Die neue Referenzbildfunktion ermöglicht die Kontrolle über Farbpaletten und Kompositionen, um die Markenkohärenz zu wahren. Diese Tools zielen darauf ab, die Arbeitsabläufe bei der Erstellung von Inhalten zu optimieren und gleichzeitig kommerzielle Sicherheit und professionelle Qualität zu gewährleisten.
- Introduction of new product placement and reference image features enhancing customization capabilities
- Expansion of commercial offerings targeting business efficiency and cost reduction
- Technology advancement in AI-powered visual content creation
- None.
Insights
The introduction of Product Placement and Reference Image features in Getty's generative AI tools represents a significant technological advancement in commercial image generation. The ability to seamlessly integrate product images with AI-generated backgrounds while maintaining lighting consistency addresses a major pain point in digital marketing workflows. This development positions Getty Images strategically in the competitive visual AI market.
The technology's focus on commercial safety and brand compliance, combined with efficiency improvements in marketing content creation, could drive adoption among enterprise customers. This could lead to increased recurring revenue through their subscription model. However, competition from other AI image generation platforms and potential market commoditization may pressure pricing power long-term.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Nov. 12, 2024 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced powerful new functionalities within its suite of commercially-safe generative AI tools, enabling businesses of all sizes to streamline the creation of high-quality, customized product imagery.
Available on both Generative AI by Getty Images and Generative AI by iStock, the newly launched Product Placement and Reference Image features allow users to generate professional-grade product imagery and creative visuals with unparalleled control and precision, saving time and costs in their marketing and advertising.
Customers can now upload proprietary product images and easily generate custom backgrounds with seamless blending of lighting and shadows, ensuring ultra-realistic results that stay true to the original product. This feature offers flexibility to create backgrounds that match brand aesthetics and campaign needs, enhancing content creation workflows.
In response to demand for increased customization, customers can also upload reference images to control color palettes and compositions, aligning generated visuals with specific brand guidelines or mood boards for a cohesive, on-brand look.
“Our customers are seeking efficiency in their creative process without sacrificing quality or taking on risk. With these new features, we’re empowering businesses to create high-quality, custom visuals at scale,” said Grant Farhall, Chief Product Officer of Getty Images. "By allowing users to seamlessly integrate their own product and reference images, we’re giving them unprecedented control over the look and feel of their content, enabling them to produce commercially safe, professional, brand-aligned visuals faster and more efficiently than ever before."
These functionalities continue to advance accessible tools for creative professionals and brands, leveraging generative AI to help expand the imagination with even more control, accuracy, and quality in their visual assets at speed and scale.
For more on Getty Images’ generative AI tool and its latest features, visit https://www.gettyimages.com/ai
Media contact:
Alex Lazarou
alex.lazarou@gettyimages.com
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