GUESS?, Inc. and WHP Global Announce rag & bone Licensee Partnership with Signal Brands to Expand Accessories Business
GUESS and WHP Global have announced a five-year licensee partnership between rag & bone and Signal Brands to expand the fashion brand's handbags and small leather goods category. Signal Brands, a longtime GUESS licensee since 1990, will leverage its expertise in managing global fashion brands' accessories.
The partnership aims to enhance rag & bone's global expansion through Signal's strong retail relationships and distribution network. The collaboration will launch its inaugural collection in Spring 2025, with products available at rag & bone boutiques worldwide, rag-bone.com, and premium retailers including Nordstrom and Bloomingdales in North America.
GUESS has also extended its existing partnership with Signal Brands for an additional 15 years for worldwide handbag distribution. The collaboration brings together industry veterans Paul Marciano, GUESS co-founder, and Andrew Rosen, focusing on delivering high-quality products that align with rag & bone's New York aesthetic and traditional craftsmanship.
GUESS e WHP Global hanno annunciato una partnership di licenza di cinque anni tra rag & bone e Signal Brands per espandere la categoria delle borse e piccoli articoli in pelle del marchio di moda. Signal Brands, un licenziatario di GUESS dal 1990, sfrutterà la sua esperienza nella gestione degli accessori dei marchi di moda globali.
La partnership mira a migliorare l'espansione globale di rag & bone attraverso le solide relazioni al dettaglio e la rete di distribuzione di Signal. La collaborazione lancerà la sua collezione inaugurale nella Primavera 2025, con prodotti disponibili presso le boutique rag & bone in tutto il mondo, rag-bone.com e rivenditori premium come Nordstrom e Bloomingdales in Nord America.
GUESS ha anche esteso la sua partnership esistente con Signal Brands per ulteriori 15 anni per la distribuzione mondiale delle borse. La collaborazione riunisce esperti del settore come Paul Marciano, co-fondatore di GUESS, e Andrew Rosen, concentrandosi sulla fornitura di prodotti di alta qualità che si allineano con l'estetica newyorkese e l'artigianato tradizionale di rag & bone.
GUESS y WHP Global han anunciado una asociación de licencia de cinco años entre rag & bone y Signal Brands para expandir la categoría de bolsos y pequeños artículos de cuero de la marca de moda. Signal Brands, un licenciatario de GUESS desde 1990, aprovechará su experiencia en la gestión de accesorios de marcas de moda globales.
La asociación tiene como objetivo mejorar la expansión global de rag & bone a través de las sólidas relaciones minoristas y la red de distribución de Signal. La colaboración lanzará su colección inaugural en la Primavera 2025, con productos disponibles en las boutiques rag & bone de todo el mundo, rag-bone.com y minoristas premium como Nordstrom y Bloomingdales en América del Norte.
GUESS también ha ampliado su asociación existente con Signal Brands por 15 años adicionales para la distribución mundial de bolsos. La colaboración reúne a veteranos de la industria como Paul Marciano, cofundador de GUESS, y Andrew Rosen, centrándose en ofrecer productos de alta calidad que se alineen con la estética neoyorquina y la artesanía tradicional de rag & bone.
GUESS와 WHP Global이 rag & bone과 Signal Brands 간의 5년 라이센스 파트너십을 발표하여 패션 브랜드의 핸드백 및 소형 가죽 제품 카테고리를 확장합니다. 1990년부터 GUESS의 라이센스 파트너인 Signal Brands는 글로벌 패션 브랜드의 액세서리를 관리하는 전문성을 활용할 것입니다.
이 파트너십은 Signal의 강력한 소매 관계 및 유통 네트워크를 통해 rag & bone의 글로벌 확장을 향상시키는 것을 목표로 합니다. 협력은 2025년 봄에 첫 번째 컬렉션을 출시할 예정이며, rag & bone 부티크 전 세계, rag-bone.com 및 북미의 Nordstrom 및 Bloomingdales와 같은 프리미엄 소매점에서 제품을 구매할 수 있습니다.
GUESS는 또한 핸드백의 전 세계 유통을 위해 Signal Brands와의 기존 파트너십을 추가로 15년 연장했습니다. 이 협력은 GUESS의 공동 창립자인 Paul Marciano와 Andrew Rosen과 같은 업계 베테랑들을 모아 rag & bone의 뉴욕 미학 및 전통적인 장인 정신에 부합하는 고품질 제품을 제공하는 데 집중하고 있습니다.
GUESS et WHP Global ont annoncé un partenariat de licence de cinq ans entre rag & bone et Signal Brands pour élargir la catégorie des sacs à main et des petits articles en cuir de la marque de mode. Signal Brands, un licencié de GUESS depuis 1990, tirera parti de son expertise dans la gestion des accessoires de marques de mode mondiales.
Le partenariat vise à améliorer l'expansion mondiale de rag & bone grâce aux solides relations de vente au détail et au réseau de distribution de Signal. La collaboration lancera sa collection inaugurale au printemps 2025, avec des produits disponibles dans les boutiques rag & bone du monde entier, sur rag-bone.com et chez des détaillants premium tels que Nordstrom et Bloomingdales en Amérique du Nord.
GUESS a également prolongé son partenariat existant avec Signal Brands pour 15 années supplémentaires pour la distribution mondiale des sacs à main. La collaboration réunit des vétérans de l'industrie comme Paul Marciano, co-fondateur de GUESS, et Andrew Rosen, en se concentrant sur la fourniture de produits de haute qualité qui s'alignent avec l'esthétique new-yorkaise et l'artisanat traditionnel de rag & bone.
GUESS und WHP Global haben eine fünfjährige Lizenzpartnerschaft zwischen rag & bone und Signal Brands angekündigt, um die Kategorie Handtaschen und kleine Lederwaren der Modemarke zu erweitern. Signal Brands, ein langjähriger Lizenznehmer von GUESS seit 1990, wird seine Expertise im Management von Zubehör für globale Modemarken nutzen.
Die Partnerschaft zielt darauf ab, die globale Expansion von rag & bone durch Signals starke Einzelhandelsbeziehungen und Vertriebsnetzwerk zu fördern. Die Zusammenarbeit wird ihre erste Kollektion im Frühling 2025 auf den Markt bringen, mit Produkten, die in rag & bone Boutiquen weltweit, rag-bone.com und bei Premium-Händlern wie Nordstrom und Bloomingdales in Nordamerika erhältlich sein werden.
GUESS hat auch die bestehende Partnerschaft mit Signal Brands um weitere 15 Jahre für die weltweite Handtaschenverteilung verlängert. Die Zusammenarbeit vereint Branchenveteranen wie Paul Marciano, Mitbegründer von GUESS, und Andrew Rosen und konzentriert sich darauf, hochwertige Produkte zu liefern, die mit der New Yorker Ästhetik und traditioneller Handwerkskunst von rag & bone in Einklang stehen.
- Extended 15-year partnership with Signal Brands for GUESS worldwide handbag distribution
- Expansion into new revenue stream through rag & bone accessories business
- Access to premium retail distribution channels including Nordstrom and Bloomingdales
- None.
Insights
This licensing agreement represents a strategic extension of Guess's asset monetization strategy for its recently acquired rag & bone brand. By partnering with Signal Brands, a longtime GUESS licensee (since 1990), the company is leveraging existing relationships to potentially accelerate revenue generation from its fashion brand portfolio.
The five-year timeframe provides a reasonable horizon for developing the accessories business line, while the additional 15-year extension of Signal's existing GUESS handbag license demonstrates confidence in the partnership's long-term viability. This dual-track approach allows Guess to maintain continuity with its core brand while potentially creating incremental value from rag & bone.
From a business development perspective, accessories typically carry higher margins than apparel, making this a logical extension for rag & bone's product mix. The distribution through premium retailers like Nordstrom and Bloomingdales aligns with rag & bone's positioning in the contemporary luxury segment.
However, investors should note the Spring 2025 launch timeline means any financial impact will be delayed. Additionally, without disclosed financial terms, it's impossible to quantify the potential revenue contribution. While this represents sound strategic management of acquired assets, the market impact appears modest relative to Guess's overall business operations.
This licensing agreement shows Guess implementing a proven brand extension playbook with rag & bone. By partnering with Signal Brands, they're applying an asset-light approach to category expansion that minimizes capital investment while leveraging specialized expertise in accessories manufacturing and distribution.
The handbag and small leather goods category represents a natural extension for rag & bone, whose minimalist aesthetic should translate well to accessories. This move puts rag & bone on a similar development path as other contemporary luxury brands that have successfully expanded beyond their apparel roots.
The retail distribution strategy is particularly noteworthy. Securing placement at Nordstrom and Bloomingdales provides immediate access to rag & bone's target demographic while maintaining brand positioning. The multi-channel approach spanning branded boutiques, e-commerce, and premium department stores maximizes consumer touchpoints.
What's most significant about this announcement is how it demonstrates Guess's commitment to developing rag & bone as a full-lifestyle brand rather than simply an apparel label. This suggests a long-term vision for the brand that could eventually encompass additional category extensions beyond accessories, potentially creating multiple revenue streams from the original acquisition.
Since its origins in
For over 30 years, Signal Brands has and continues to collectively manage a portfolio of globally renowned fashion brands licensed for handbags, small leather goods, luggage and travel accessories. With its strong relationships with leading retailers and global distribution network, this partnership represents a significant milestone in rag & bone’s commitment to global expansion.
Paul Marciano, GUESS co-founder and Chief Creative Officer, stated, “Signal has been a licensee of GUESS since 1990, and we have now extended our partnership for another 15 years with the GUESS brand for all the handbags around the world. Since the acquisition of rag & bone, we believe it is an essential part of the business from which rag & bone will benefit – the expertise, knowledge, and skill of the incredible design team that Jason Rimokh and his father Jack have developed over the decades. We are confident that it will be a great addition to the world of rag & bone.”
Jason Rimokh, Chief Executive Officer of Signal Brands, expressed his enthusiasm for the new venture. “We are incredibly excited to bring our expertise to rag & bone's handbag line. This partnership reflects our commitment to delivering high-quality products that resonate with consumers,” said Rimokh. “I am deeply grateful to Paul Marciano, co-founder of GUESS and a true legend in the fashion industry, for his continued guidance and partnership. Working with Paul has been an incredible experience, and now having the opportunity to collaborate with Andrew Rosen, another icon in the fashion world, is truly an honor. Signal Brands looks forward to leveraging its extensive industry experience to bring innovative and stylish designs to rag & bone's handbag collection while continuing to build on the company's successful partnerships.”
The inaugural collection launches this Spring 2025 and will be available at rag & bone boutiques worldwide, rag-bone.com and premium retailers in
About GUESS?, Inc.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess products are distributed through branded Guess? stores as well as better department and specialty stores around the world. On April 2, 2024, the Company acquired all the operating assets and a
About WHP Global
WHP Global is a leading
About Signal Brands
Signal Brands has over 30 years experience managing a portfolio of globally renowned fashion brands licensed for handbags, small leather goods, luggage, and travel accessories. The philosophy of Signal Brands is to champion long-term partnerships through a vertically integrated licensing experience. Signal Brands is a first-class organization, able to execute the whole package from sourcing and design to production, sales, marketing, and retail. Through keen insight into each licensor’s consumers and corporate culture, along with “Brand DNA”, Signal Brands nurtures strong relationships with leading retailers and leverages its global distribution network. For more information, visit www.signalbrands.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250313755009/en/
Guess?, Inc.
Investor Relations
Fabrice Benarouche
Senior Vice President Finance, Investor Relations and Chief Accounting Officer
(213) 765-5578
ir@guess.com
Source: Guess?, Inc.
FAQ
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