Genius Sports Strikes Partnership with Snap to Power Immersive Snapchat Lenses on Verizon’s 5G Network with NFL Official League Data
- Verizon's sponsorship of the Lens and partnership with Genius Sports could drive increased engagement and brand awareness among NFL fans on Snapchat.
- The exclusive access to the Lens and discounted NFL+ Premium subscription offer for Verizon customers may incentivize more users to join or remain on the Verizon network.
- None.
- New partnership provides Snapchatters with immersive experiences featuring live NFL scores and replays
- Genius Sports is the NFL's exclusive distributor of real-time, official play-by-play statistics, proprietary Next Gen Stats ("NGS") data and the NFL's official sports betting data feed to media companies and sports betting operators globally
- First-of-its-kind Snapchat Lens is powered by Verizon’s 5G Network and is exclusive to Verizon customers
- Snapchat has over 750 million monthly users worldwide, and more than 5 billion Snaps are created every day on average
The sponsored Lens provides a powerful way for Verizon, the Official 5G Network of the NFL, to connect with fans through the power of AR. Verizon will be the first sponsor to run a Lens that incorporates Genius Sports technology. As part of this partnership, Genius Sports and Verizon’s 5G network will help to power Verizon’s NFL Lens, including live data visualizations and an AR commerce platform. The Lens will debut at SoFi Stadium on September 17th when the LA Rams host the San Francisco 49ers and will include real-time game stats, merch try-on, and a 3D interactive map of the stadium, exclusively for Verizon 5G customers.
In addition to exclusive access to the Lens, Verizon and the NFL are also offering Verizon customers
This immersive sports hub is the latest activation from Snap and Verizon’s 5G innovation partnership, which brings exclusive first-of-its-kind experiences to Snapchatters via Verizon’s 5G Ultra Wideband network.
“The new Snapchat Lens at SoFi is yet another illustration of the amazing experiences offered by the combination of augmented reality and 5G,” said Kris Soumas, Director of Platforms and Partnerships for Verizon Consumer Group. “With this cutting-edge technology, we’re able to offer fans experiences they’ve never had before, and we’re grateful for the partnerships that helped bring it all to life.”
“Snapchat is the best place to showcase your fandom and keep up with all the action on game day,” said Anmol Malhotra, Snap's Head of Sports Partnerships. “With over 250 million Snapchatters engaging with AR on our platform every day, we're thrilled for Genius Sports to bring real-time data to our Lenses to make them even more immersive.”
“Snapchat’s Lens technology is leading the AR revolution across US sports, giving fans new and exciting platforms to put themselves at the center of the live experience,” said Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports. “We’re delighted to partner with Snap, helping to enhance Lenses with NFL Official League Data.”
About Genius Sports
Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.
We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.
Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230913348733/en/
Press:
Chris Dougan, Chief Communications Officer
Genius Sports
+1 (202) 766-4430
chris.dougan@geniussports.com
Zachary Salk, Corporate Communications Manager
Snap
zsalk@snap.com
Elizabeth Angley, Manager, Communications
Verizon
elizabeth.angley@verizon.com
Investors:
Brandon Bukstel, Investor Relations Manager
+1 (954) 554-7932
brandon.bukstel@geniussports.com
Source: Genius Sports Limited
