Genius Sports Agrees to Major Expansion of Live Streaming, Official Data and Fan Engagement Partnership With bet365

Rhea-AI Summary

Genius Sports has expanded its long-term partnership with bet365, enhancing their sportsbook offerings. The agreement includes a full suite of premium streaming and official data solutions for global soccer competitions and the NFL. This enhances bet365's marketing and player engagement with live streaming content and fast, accurate data on events like the English Premier League. CEO Mark Locke emphasized the significance of this expansion for live betting experiences.

Positive

• Expanded partnership with bet365 enhances sports data and streaming capabilities.
• Increased premium video content, including low latency broadcasts from top-tier competitions.
• Access to fast, accurate data enhances bet365's operational efficiency.
• Official data-driven marketing campaigns will aid bet365 in customer engagement and acquisition.

Negative

• None.

• Genius Sports to provide bet365 sportsbook with full suite of premium streaming and official data solutions, including global soccer competitions and the NFL
• This agreement expands their existing long-term partnership which helped to establish the market for official sports data on competitions such as the English Premier League

NEW YORK & LONDON--(BUSINESS WIRE)-- Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has secured a major expansion of its long-term partnership with bet365.

As one of the first sportsbooks to implement Genius Sports’ live streaming service, bet365 has now agreed to a major uplift in the Company’s premium video content including low latency broadcasts from several top tier global soccer competitions and the NFL to bet365 customers outside the U.S. Genius Sports’ expanded streaming solution will deliver unique new content to help enhance bet placement and customer retention for bet365.

All streaming content will be combined with Genius Sports’ leading portfolio of official data across thousands of events per year, including UK football and the NFL. This includes access to the fastest, most accurate data on the English Premier League as well as the NFL’s real-time statistics through its proprietary Next Gen Stats (NGS).

To further enhance bet365’s marketing and player engagement strategy, Genius Sports will deliver its official data-driven marketing campaigns, driving deeper engagement and lower cost of acquisition across display, video and connected TV.

“The expansion of our partnership with bet365 further validates Genius Sports’ long-standing strategy to power live betting experiences backed by the highest quality official data and video content,” said Mark Locke, CEO of Genius Sports. “This agreement is particularly significant for our live streaming service which combines premium content from competitions with thousands of other low latency broadcasts from sports right around the world.”

ENDS

About Genius Sports

Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media. We are a global leader in digital sports content, technology and integrity services. Our technology is used in over 150 countries worldwide, empowering sports to capture, manage and distribute their live data and video, driving their digital transformation and enhancing their relationships with fans.

We are the trusted partner to over 400 sports organizations globally, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and PGA.

Genius Sports is uniquely placed through cutting-edge technology, scale and global reach to support our partners. We are more than just a technology company, we build long-term relationships with sports at all levels, helping them to control and maximize the value of their content while providing technical expertise and round-the-clock support.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220118005654/en/

Media

Chris Dougan, Chief Communications Officer

Genius Sports

+1 (202) 766-4430

chris.dougan@geniussports.com

Charlie Harrison / Katherine Kremer

The One Nine Three Group

+44 788 41 36143 / +1 (917) 885-9704

charlie.harrison@the193.com / Katherine.kremer@the193.com

Investors

Brandon Bukstel, Investor Relations Manager

Genius Sports

+1 (954) 554-7932

brandon.bukstel@geniussports.com

Source: Genius Sports Limited

FAQ

What is the significance of the partnership expansion between Genius Sports and bet365?

The expansion enhances bet365's sportsbook offerings with premium streaming and official data solutions, improving live betting experiences.

What type of data and content will Genius Sports provide to bet365?

Genius Sports will supply low latency broadcasts from global soccer competitions and the NFL, along with fast, accurate data for several events.

How does the new agreement affect Genius Sports stock (GENI)?

The agreement is expected to positively impact GENI by increasing revenue potential through enhanced service offerings and customer engagement.

When was the partnership between Genius Sports and bet365 expanded?

The announcement regarding the expansion of the partnership was made recently, though the exact date is unspecified in the PR.