Gelteq’s Sportsgel Brand Named Official Sponsor of the Professional Pickleball Tour and League of Australia and New Zealand
Gelteq (NASDAQ: GELS) announces that its brand Sportsgel has become the official sponsor of the Professional Pickleball Tour and League of Australia and New Zealand. The three-year sponsorship agreement grants Gelteq exclusivity for consumable performance, health, recovery, and sports-related gels with both PPAA and MLPA.
The partnership includes on-court branding at all PPAA and MLPA events, team apparel branding, and presence across social and digital platforms. The leagues feature prominent owners including former World No.1 golfer Adam Scott, NBA Star Patty Mills, five-time Olympian Nat Cook, and cricketer Steve Smith.
The collaboration aims to develop tailored, league-branded products specifically designed for pickleball players, leveraging Gelteq's gel-based delivery platform and the expertise of their new Head of Sports Performance, Matthew Jones.
Gelteq (NASDAQ: GELS) annuncia che il suo marchio Sportsgel è diventato lo sponsor ufficiale del Professional Pickleball Tour e della Lega di Australia e Nuova Zelanda. L'accordo di sponsorizzazione triennale conferisce a Gelteq l'esclusività per gel consumabili legati alle performance, alla salute, al recupero e allo sport, sia con PPAA che con MLPA.
La partnership include branding sul campo in tutti gli eventi PPAA e MLPA, branding dell'abbigliamento delle squadre e presenza su piattaforme social e digitali. Le leghe presentano proprietari di spicco, tra cui l'ex numero 1 del mondo di golf Adam Scott, la stella NBA Patty Mills, la cinque volte olimpionica Nat Cook e il cricketer Steve Smith.
La collaborazione mira a sviluppare prodotti personalizzati con il marchio della lega, specificamente progettati per i giocatori di pickleball, sfruttando la piattaforma di distribuzione a base di gel di Gelteq e l'esperienza del loro nuovo Responsabile delle Performance Sportive, Matthew Jones.
Gelteq (NASDAQ: GELS) anuncia que su marca Sportsgel se ha convertido en el patrocinador oficial del Professional Pickleball Tour y la Liga de Australia y Nueva Zelanda. El acuerdo de patrocinio de tres años otorga a Gelteq exclusividad para geles consumibles relacionados con el rendimiento, la salud, la recuperación y el deporte, tanto con PPAA como con MLPA.
La asociación incluye branding en la cancha en todos los eventos de PPAA y MLPA, branding en la vestimenta del equipo y presencia en plataformas sociales y digitales. Las ligas cuentan con propietarios destacados, incluidos el ex número 1 del mundo de golf Adam Scott, la estrella de la NBA Patty Mills, la cinco veces olímpica Nat Cook y el jugador de cricket Steve Smith.
La colaboración tiene como objetivo desarrollar productos personalizados con la marca de la liga, diseñados específicamente para los jugadores de pickleball, aprovechando la plataforma de entrega a base de gel de Gelteq y la experiencia de su nuevo Jefe de Rendimiento Deportivo, Matthew Jones.
겔텍 (NASDAQ: GELS)는 자사 브랜드 스포츠젤이 호주 및 뉴질랜드의 프로 피클볼 투어 및 리그의 공식 스폰서가 되었다고 발표했습니다. 3년간의 스폰서십 계약은 겔텍에 PPAA 및 MLPA와 함께 소비 가능한 성능, 건강, 회복 및 스포츠 관련 젤에 대한 독점권을 부여합니다.
이번 파트너십은 모든 PPAA 및 MLPA 이벤트에서의 코트 내 브랜드 노출, 팀 의류 브랜드 및 소셜 및 디지털 플랫폼 전반에 걸친 존재감을 포함합니다. 이 리그에는 세계 랭킹 1위 골퍼 아담 스콧, NBA 스타 패티 밀스, 5회 올림픽 참가자 낫 쿡, 크리켓 선수 스티브 스미스 등 저명한 소유주들이 포함되어 있습니다.
이번 협업은 겔텍의 젤 기반 전달 플랫폼과 새로운 스포츠 성과 책임자 매튜 존스의 전문성을 활용하여 피클볼 선수들을 위해 특별히 설계된 리그 브랜드 제품을 개발하는 것을 목표로 하고 있습니다.
Gelteq (NASDAQ: GELS) annonce que sa marque Sportsgel est devenue le sponsor officiel du Professional Pickleball Tour et de la Ligue d'Australie et de Nouvelle-Zélande. L'accord de sponsoring de trois ans accorde à Gelteq l'exclusivité pour les gels consommables liés à la performance, à la santé, à la récupération et au sport, tant avec PPAA qu'avec MLPA.
Le partenariat comprend le branding sur le terrain lors de tous les événements PPAA et MLPA, le branding des vêtements d'équipe et une présence sur les plateformes sociales et numériques. Les ligues comptent des propriétaires éminents, dont l'ancien numéro 1 mondial de golf Adam Scott, la star de la NBA Patty Mills, la cinq fois Olympienne Nat Cook et le joueur de cricket Steve Smith.
La collaboration vise à développer des produits sur mesure, portant la marque de la ligue, spécifiquement conçus pour les joueurs de pickleball, en tirant parti de la plateforme de distribution à base de gel de Gelteq et de l'expertise de leur nouveau Responsable de la Performance Sportive, Matthew Jones.
Gelteq (NASDAQ: GELS) gibt bekannt, dass seine Marke Sportsgel offizieller Sponsor der Professional Pickleball Tour und Liga von Australien und Neuseeland geworden ist. Der dreijährige Sponsoringvertrag gewährt Gelteq Exklusivität für konsumierbare Produkte im Bereich Leistung, Gesundheit, Erholung und Sport, sowohl mit PPAA als auch mit MLPA.
Die Partnerschaft umfasst Branding auf dem Spielfeld bei allen PPAA- und MLPA-Events, Branding der Teamkleidung und Präsenz auf sozialen und digitalen Plattformen. Zu den prominenten Eigentümern der Ligen gehören der ehemalige Weltranglisten-Erste im Golf, Adam Scott, NBA-Star Patty Mills, die fünfmalige Olympionikin Nat Cook und der Cricketspieler Steve Smith.
Die Zusammenarbeit zielt darauf ab, maßgeschneiderte, liga-gebundene Produkte zu entwickeln, die speziell für Pickleball-Spieler entworfen wurden, und dabei die gelbasierte Lieferplattform von Gelteq sowie das Fachwissen ihres neuen Leiters für Sportperformance, Matthew Jones, zu nutzen.
- Secured exclusive 3-year sponsorship deal with major pickleball leagues
- Partnership provides multiple branding opportunities across events and digital platforms
- Access to high-profile market through association with celebrity team owners
- None.
Sportsgel signs first league-wide sports deal to be the official performance gel of the preeminent pickleball tour across the Oceania region
NEW YORK, Feb. 27, 2025 (GLOBE NEWSWIRE) -- Gelteq Limited (NASDAQ: GELS) (“Gelteq” or the “Company”), a global biotechnology company that specializes in the formulation, development, and manufacturing of ingestible gel technology, announces today that its sport-focused brand Sportsgel has been named an official sponsor of the Professional Pickleball Tour and League of Australia and New Zealand, PPA Tour Australia (“PPAA”), and Major League Pickleball Australia (“MLPA”). Boasting the highest level and prize money of the sport in Oceania, PPAA and MLPA feature Pro teams, and high-profile owners including former World No.1 golfer Adam Scott, NBA Star Patty Mills, five-time Olympian Nat Cook, and cricketing legend Steve Smith.
“Pickleball has become one of the fastest growing sports in the world, and we are thrilled to partner with PPAA and MLPA,” said Nathan Givoni, Gelteq Co-Founder and CEO. “With our innovative platform, along with the expertise of our new Head of Sports Performance, Matthew Jones, we will collaborate with PPAA, MLPA, and their partners, teams, and athletes to develop tailored, league-branded products specific to the rigors of pickleball.”
The three-year sponsorship agreement with each organization grants Gelteq exclusivity for any consumable performance, health, recovery or other sports related gels. The sponsorship will feature on-court branding for Sportsgel at all events run or operated by PPAA and MLPA with additional branding on team apparel and across social and digital platforms.
PPAA and MLPA CEO and Co-Founder Adam Thompson said, “Gelteq’s customizable gel-based delivery platform offers our teams the opportunity to redefine hydration and recovery for our sport. With the solutions we are going to develop together, our athletes can be confident they’re getting high quality products to be their best on match day.”
About Gelteq Limited:
Headquartered in Melbourne, Australia, Gelteq (NASDAQ: GELS) is a global biotechnology company focused on developing and commercializing white label gel-based delivery solutions for prescription drugs, nutraceuticals, pet care, and other products. Gelteq advances and commercializes its delivery solutions within five core verticals: pharmaceuticals, over-the-counter medications, nutraceuticals, animal medications, and sports nutrition. The Company’s unique formulation directly addresses the issues associated with traditional drug delivery methods such as difficulty swallowing, taste of unpalatable ingredients, and dosage control. For more information, visit www.gelteq.com and our sportsgel brand website www.sportsgel.com.
About PPA Tour Australia and Major League Pickleball Australia:
PPA Tour Australia (“PPAA”) is the official Professional Pickleball Tour of Australia and New Zealand, featuring the best players, highest prize money, and world-class events across the region. Committed to expanding the sport, PPAA provides elite competition, top-tier training, and strategic partnerships to elevate pickleball’s presence. Alongside the tour, Major League Pickleball Australia (MLPA) brings a high-stakes team-based format, featuring high-profile owners such as Adam Scott, Patty Mills, Nat Cook, and Steve Smith, further driving the sport’s growth and mainstream appeal.
Forward-Looking Statements
Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “suggest,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Gelteq’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict, including risks related to the timing and fulfilment of current and future orders relating to Gelteq’s products, the success of new programs, the ability to implement a new strategic plan and the success of a new strategic plan. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. For a further discussion of risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of Gelteq in general, see the risk factors in its Annual Report on 20-F filed on November 15, 2024. All such forward-looking statements speak only as of the date they are made, and Gelteq undertakes no obligation to update or revise these statements, whether as a result of new information, future events or otherwise.
Contact:
CORE IR
516-222-2560
PR@gelteq.com
FAQ
What is the duration of Gelteq's (GELS) sponsorship deal with PPAA and MLPA?
What exclusive rights does GELS receive in the pickleball sponsorship deal?
How will Sportsgel be featured in PPAA and MLPA events?
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