Gelteq Launches SportsGel Brand and Signs Distribution Agreement with E-Commerce Solutions Company in Asia-Pacific Region, WPIC
Gelteq (NASDAQ: GELS) has announced the launch of its SportsGel brand and secured a distribution agreement with WPIC Marketing and Technologies for the Asia-Pacific region. The company's first market entry will be in China during H1 2025, targeting the country's sports nutrition market, valued at $6.5 billion in 2022 with a projected annual growth rate of 9.1% until 2027.
SportsGel will initially launch sports-specific gels for running and cycling, along with a functional hydration product. The brand aims to provide improved sports performance solutions without compromising taste, mouthfeel, and convenience. Matthew Jones, Gelteq's Head of Sports Performance, will oversee all SportsGel formulations, which will be available for licensing to companies interested in Gelteq's proprietary delivery system.
Gelteq (NASDAQ: GELS) ha annunciato il lancio del suo marchio SportsGel e ha stipulato un accordo di distribuzione con WPIC Marketing and Technologies per la regione Asia-Pacifico. L'ingresso nel mercato avverrà per la prima volta in Cina nel primo semestre del 2025, puntando sul mercato della nutrizione sportiva del paese, valutato 6,5 miliardi di dollari nel 2022, con un tasso di crescita annuale previsto del 9,1% fino al 2027.
SportsGel lancerà inizialmente gel specifici per sport come corsa e ciclismo, insieme a un prodotto di idratazione funzionale. Il marchio mira a fornire soluzioni per migliorare le prestazioni sportive senza compromettere il gusto, la sensazione in bocca e la praticità. Matthew Jones, responsabile delle prestazioni sportive di Gelteq, supervisionerà tutte le formulazioni di SportsGel, che saranno disponibili per la licenza a compagnie interessate al sistema di somministrazione proprietario di Gelteq.
Gelteq (NASDAQ: GELS) ha anunciado el lanzamiento de su marca SportsGel y ha asegurado un acuerdo de distribución con WPIC Marketing and Technologies para la región de Asia-Pacífico. La primera entrada de la compañía en el mercado será en China durante el primer semestre de 2025, apuntando al mercado de nutrición deportiva del país, valorado en 6,5 mil millones de dólares en 2022, con una tasa de crecimiento anual proyectada del 9,1% hasta 2027.
SportsGel lanzará inicialmente geles específicos para deportes como correr y andar en bicicleta, junto con un producto de hidratación funcional. La marca tiene como objetivo proporcionar soluciones para mejorar el rendimiento deportivo sin comprometer el sabor, la textura en la boca y la conveniencia. Matthew Jones, jefe de rendimiento deportivo de Gelteq, supervisará todas las formulaciones de SportsGel, que estarán disponibles para licenciar a empresas interesadas en el sistema de entrega propietario de Gelteq.
겔텍(Gelteq) (NASDAQ: GELS)는 스포츠겔(SportsGel) 브랜드 출시를 발표하고 아시아-태평양 지역을 위한 WPIC 마케팅 및 기술과 배급 계약을 체결했습니다. 이 회사의 첫 번째 시장 진입은 2025년 상반기 중국에서 이루어지며, 2022년에 65억 달러로 평가된 중국의 스포츠 영양 시장을 대상으로 하고 있으며, 2027년까지 연평균 성장률은 9.1%로 예상됩니다.
스포츠겔은 처음에 달리기와 자전거 타기를 위한 스포츠 전용 젤과 기능성 수분 공급 제품을 출시할 예정입니다. 이 브랜드는 맛, 입안에서의 느낌 및 편리함을 해치지 않으면서 향상된 스포츠 성능 솔루션을 제공하는 것을 목표로 하고 있습니다. 겔텍의 스포츠 성능 책임자인 매튜 존스(Matthew Jones)가 모든 스포츠겔 포뮬레이션을 감독하며, 겔텍의 독점 전달 시스템에 관심 있는 회사에 라이센스가 제공될 것입니다.
Gelteq (NASDAQ: GELS) a annoncé le lancement de sa marque SportsGel et a sécurisé un accord de distribution avec WPIC Marketing and Technologies pour la région Asie-Pacifique. La première entrée de l'entreprise sur le marché aura lieu en Chine au premier semestre 2025, visant le marché de la nutrition sportive du pays, évalué à 6,5 milliards de dollars en 2022, avec un taux de croissance annuel projeté de 9,1 % jusqu'en 2027.
SportsGel lancera initialement des gels spécifiques aux sports pour la course et le cyclisme, ainsi qu'un produit d'hydratation fonctionnel. La marque vise à fournir des solutions améliorées pour les performances sportives sans compromettre le goût, la sensation en bouche et la commodité. Matthew Jones, responsable des performances sportives chez Gelteq, supervisera toutes les formulations de SportsGel, qui seront disponibles pour des licences aux entreprises intéressées par le système de livraison propriétaire de Gelteq.
Gelteq (NASDAQ: GELS) hat die Einführung seiner Marke SportsGel angekündigt und einen Vertriebsvertrag mit WPIC Marketing and Technologies für die Region Asien-Pazifik gesichert. Der Markteintritt des Unternehmens erfolgt erstmals im ersten Halbjahr 2025 in China, wobei der Fokus auf dem Sportnahrungsmarkt des Landes liegt, der 2022 mit 6,5 Milliarden Dollar bewertet wurde und bis 2027 eine jährliche Wachstumsrate von 9,1% aufweist.
SportsGel wird zunächst sportartspezifische Gele für das Laufen und Radfahren sowie ein funktionales Hydratationsprodukt einführen. Die Marke hat das Ziel, verbesserte Lösungen für sportliche Leistungen anzubieten, ohne Geschmack, Mundgefühl und Bequemlichkeit zu beeinträchtigen. Matthew Jones, Leiter der Sportleistungen bei Gelteq, wird alle Formulierungen von SportsGel überwachen, die für Lizenzvergaben an Unternehmen, die an Gelteqs proprietärem Abgabesystem interessiert sind, zur Verfügung stehen werden.
- Entry into China's large sports nutrition market ($6.5B) with 9.1% annual growth rate
- Strategic partnership with established Asia-Pacific distributor WPIC
- New revenue stream through licensing opportunities for SportsGel formulations
- Product launch not scheduled until H1 2025, indicating delayed revenue generation
- Entering highly competitive sports nutrition market with established players
Insights
The launch of SportsGel and WPIC partnership marks a calculated move into Asia's sports nutrition market, with several strategic implications worth noting:
Market Opportunity Assessment: China's
Distribution Strategy: WPIC's selection as a partner is noteworthy - they've successfully launched numerous Western brands in Asia, including several in the health and wellness sector. Their e-commerce expertise is particularly valuable given that over
Business Model Innovation: Gelteq's licensing approach for SportsGel is particularly intriguing from a scalability perspective. This capital-light model allows for rapid market expansion while maintaining focus on core R&D capabilities. The strategy of sport-specific formulations (starting with running and cycling) suggests a targeted approach to capture premium market segments.
Execution Considerations: Several factors will be critical to watch: 1) Chinese regulatory approval timeline for new formulations, 2) Market education costs for novel delivery system, 3) Competition from established sports nutrition brands, 4) Protection of intellectual property in licensing arrangements.
Financial Implications: The licensing model could potentially generate high-margin revenue streams through royalties and formulation fees, though initial marketing investments may impact near-term profitability. The H1 2025 launch timeline suggests revenue impact would begin to materialize in late 2025.
SportsGel will feature a sports-specific range of products available for license, with first deal to launch in China in H1 2025
NEW YORK, Feb. 04, 2025 (GLOBE NEWSWIRE) -- Gelteq Limited (NASDAQ: GELS) (“Gelteq” or the “Company”), a global biotechnology company that specializes in the formulation, development, and manufacturing of ingestible gel technology, announces the launch of its SportsGel brand. “SportsGel has been established to eliminate the common trade-off between performance versus taste, mouthfeel and convenience,” said Nathan Givoni, Co-Founder and CEO of Gelteq. “Utilizing Gelteq’s unique delivery system, SportsGel challenges the traditional sports nutrition supplement paradigm, with an improved sports performance solution tailored to the core attributes needed for each sport.”
The Company has also secured its first distribution agreement in the Asia-Pacific region for its SportsGel brand with WPIC Marketing and Technologies (“WPIC”), an Asia Pacific-focused marketing and e-commerce solutions company. WPIC was purposely chosen given its vast experience in launching and expanding many global brands into the Asia Pacific region. SportsGel’s initial launch with WPIC is expected to begin with China during H1 2025 given their popular health and fitness industry. According to Statista1, China’s sports nutrition market was valued at USD
“Our agreement with WPIC is an essential part of our sales expansion strategy. It provides us with a direct pathway into the Asia Pacific region for our SportsGel products, with our initial foray into China representing a significant opportunity to demonstrate and validate our approach,” said Mr. Givoni. “We believe that our established licensing and distribution partners will help scale the SportsGel range of products across the sports performance industry, market by market, while Gelteq continues to focus its in-house efforts on the nutraceutical and pharmaceutical industry.”
Gelteq’s recently appointed Head of Sports Performance, Matthew Jones, will oversee all the SportsGel formulations, which will be available to license for companies interested in Gelteq’s proprietary delivery system as a key differentiator in the sports nutrition space.
About Gelteq Limited:
Headquartered in Melbourne, Australia, Gelteq (NASDAQ: GELS) is a global biotechnology company focused on developing and commercializing white label gel-based delivery solutions for prescription drugs, nutraceuticals, pet care, and other products. Gelteq advances and commercializes its delivery solutions within five core verticals: pharmaceuticals, over-the-counter medications, nutraceuticals, animal medications, and sports nutrition. The Company’s unique formulation directly addresses the issues associated with traditional drug delivery methods such as difficulty swallowing, taste of unpalatable ingredients, and dosage control. For more information, visit www.gelteq.com.
About WPIC Marketing + Technologies:
WPIC Marketing + Technologies drives growth for global brands in China, Japan, South Korea, and Southeast Asia through e-commerce solutions, strategic brand development, data analytics, marketing, logistics, compliance, essential support services, and more. With a team of over 400 full-time e-commerce professionals, WPIC has successfully deployed and grown over 650+ brands across APAC.
Forward-Looking Statements
Certain statements in this press release may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “suggest,” “target,” “aim,” “should,” "will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Gelteq’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict, including risks related to the timing and fulfilment of current and future orders relating to Gelteq’s products, the success of new programs and the ability to successfully implement a new strategic plan. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. For a further discussion of risks and uncertainties that could cause actual results to differ from those expressed in these forward-looking statements, as well as risks relating to the business of Gelteq in general, see the risk factors in the Annual Report on 20-F filed on November 15, 2024. All such forward-looking statements speak only as of the date they are made, and Gelteq undertakes no obligation to update or revise these statements, whether as a result of new information, future events or otherwise.
Contact:
CORE IR
516-222-2560
PR@gelteq.com
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1 Statista. (2023). "Sports Nutrition Market in China - Statistics & Facts."
FAQ
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