Current Selects Arctic Sales as Its Newest Lighting Agent in Alaska

Rhea-AI Summary

GE Current, a Daintree company, has appointed Arctic Sales to represent its LED lighting and controls solutions for DOT and municipality applications in Alaska. Arctic Sales, with over 25 years of experience in lighting, will also manage Hubbell’s C&I Lighting business, following Current's acquisition in February. This partnership aims to provide seamless service in the growing lighting market, leveraging Arctic Sales' knowledge to adapt to evolving technologies. The collaboration seeks to enhance the roadway lighting sector in Alaska, benefiting both companies.

Positive

• Partnership with Arctic Sales enhances representation in Alaska's DOT and municipality lighting market.
• Arctic Sales' experience in lighting solutions will help streamline operations and support growth.
• Collaboration allows Current to leverage existing relationships through Arctic Sales' representation of Hubbell’s C&I Lighting.

Negative

• None.

The agency will represent Current’s DOT and municipality lighting in the largest state in America.

CLEVELAND--(BUSINESS WIRE)-- GE Current, a Daintree company has chosen Arctic Sales to carry its LED lighting and controls solutions for DOT and municipality applications in Alaska.

Arctic Sales is a leading agency that represents manufacturers within the commercial, architectural, industrial and roadway lighting industries. With over 25 years of experience, their team helps their lighting customers to not only save money and time, but also stay within their budget. They will also cover the breadth of Hubbell’s C&I Lighting business, which Current officially acquired back in February.

“We are excited to be partnering with Arctic Sales and have them cover our DOT and municipality verticals,” said Matt Webster, Northwest Region Utility/Roadway Sales Manager at Current. “They’re a well-respected agency in the state of Alaska. Because Arctic Sales already represents Hubbell’s C&I business, it made perfect sense for them to cover Current’s roadway portfolio as well. The resulting synergy will bring continuity and simplification to the marketplace.”

With the number of choices and decisions facing lighting architects continuously growing, the Arctic Sales team helps guide their customers towards a complete solution that’s the best fit for them. They know lighting and controls technologies are changing seemingly every few months, that’s why they leverage their 25 plus years of experience to help their customers adapt to the ever-evolving lighting industry.

“We are excited to continue to serve Alaska and strengthen the roadway market through our years of Valmont partnership,” said Robert Schnell, principal of Arctic Sales. “The timing couldn’t have been better to represent a manufacturer completely focused on their roadway solutions.”

About GE Current, a Daintree company:

Current enhances commercial and industrial facilities, cities, greenhouses and all spaces in between with advanced lighting and intelligent controls. Working with our partners, we deliver the best possible outcomes for our customers. See why Current is always on at www.gecurrent.com.

About Arctic Sales:

Lighting can be a complicated and confusing language. Arctic Sales works to make lighting simple. Arctic Sales exists to empower their customers to win and to grow their business by providing industry leading lighting and controls solutions to Alaska. Visit the Arctic Sales website to learn more.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220405005074/en/

Media

Jim Benson

james.benson@gecurrent.com

216-534-4155

Source: GE Current, a Daintree company

FAQ

What is the recent partnership announced by GE Current?

GE Current has appointed Arctic Sales to represent its LED lighting solutions for DOT and municipality applications in Alaska.

What area will Arctic Sales cover for GE Current?

Arctic Sales will cover the DOT and municipality lighting sector in Alaska.

What experience does Arctic Sales bring to the partnership with GE Current?

Arctic Sales has over 25 years of experience in the lighting industry, focusing on commercial and industrial applications.

How does the partnership benefit GE Current's operations?

The partnership allows for streamlined operations and better service in the growing Alaska lighting market.

What other businesses will Arctic Sales represent besides GE Current's products?

Arctic Sales will also represent Hubbell's C&I Lighting business, which Current acquired in February.