Current Launches New HLI Brand Portfolio at CurrentLighting.com

Rhea-AI Summary

Current, a leading manufacturer of advanced lighting, has launched a redesigned website, CurrentLighting.com, replacing the former Hubbell C&I Lighting site. This rebranding effort aims to enhance user experience with continuous improvements planned. The new site showcases Current’s HLI Brand portfolio, including notable brands and new additions like EXO and NX Lighting Controls. Users of the previous Hubbell site are encouraged to bookmark the new URL for innovative products and solutions.

Positive

• The launch of the redesigned website is a significant step in Current's rebranding efforts.
• The new site is intended to improve user experience with ongoing enhancements.
• Current's HLI Brand portfolio is prominently featured, showcasing a wide range of products.

Negative

• None.

Offers a modern updated look with plans for future user experience enhancements

GREENVILLE, S.C.--(BUSINESS WIRE)-- Current™, a leading manufacturer of advanced lighting and intelligent controls, announced today, the launch of a newly redesigned website; CurrentLighting.com. The new site replaces the former Hubbell C&I Lighting website as an important step in Current’s rebranding and is a fresh take on the former site. Agents, distributors, and customers will need to redirect product searches for the Hubbell C&I Lighting family of brands to the new website.

The team aimed at providing a user experience that will be continuously improving. “Websites aren’t static portals to our products and services. We’ll be reviewing the site on a consistent basis and will be making enhancements in the weeks, months, years to come,” said Current VP of Enterprise Marketing & Communications Jim Benson. “The continuous improvements will help our customers more easily navigate the variety of solutions that create inspiring, efficient, and safe environments.”

CurrentLighting.com features Current’s HLI Brand portfolio including brands like AAL, Beacon, Columbia, Kim Lighting, Kurt Versen, Litecontrol and Prescolite to name a few. You will also see two newcomers in EXO, formerly Hubbell Outdoor Lighting and NX Lighting Controls, which has evolved from the old Hubbell Controls Solutions.

Those who were using the information and tools at HubbellLighting.com should now navigate to Currentlighting.com and bookmark the site, to explore the innovative products and solutions they have come to expect; as well as recent new production introductions.

About Current
At Current, we are Always On and working to improve lives with the industry's most expansive portfolio of sustainable advanced lighting and intelligent controls that reliably meet our customers' needs. Learn more at CurrentLighting.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20220927005200/en/

For more information:

Jim Benson, Vice President Enterprise Marketing & Communications

james.benson@CurrentLighting.com

(216) 534-4155

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Source: Current

FAQ

What is the significance of the new website launched by Current in October 2023?

The new website represents an important rebranding step for Current, enhancing user experience and showcasing its product offerings.

What brands are featured on the new CurrentLighting.com website?

The website features Current's HLI Brand portfolio, including brands like AAL, Beacon, Kim Lighting, and new additions EXO and NX Lighting Controls.

How should users redirect their searches after the launch of Current's new website?

Users should redirect their product searches for the Hubbell C&I Lighting family of brands to CurrentLighting.com.

Will Current be making updates to their website after its launch?

Yes, Current plans to continuously review and enhance the website for better user navigation and experience.