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Getting Connected: Digital infrastructure Overhaul Sparks 280,000 Jobs Nationwide, Finds GoDaddy and UCLA

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GoDaddy and UCLA Anderson Forecast's latest research reveals that digital infrastructure improvements have created over 280,000 jobs nationwide between April 2020 and March 2024. The study, part of GoDaddy's Venture Forward initiative, shows a strong correlation between digital infrastructure investment and job growth, particularly in the South and Southeast regions of the United States.

Key findings include:

  • A one-point increase in the infrastructure index corresponds to an increase of 89 jobs in a county
  • The Microbusiness Activity Index (MAI) measures digital infrastructure, participation, and engagement
  • Reliable broadband connectivity is important for economic opportunity and prosperity

The research highlights the importance of digital infrastructure in fostering microbusiness activity and job creation, especially in the post-COVID era.

Le ultime ricerche di GoDaddy e dell'UCLA Anderson Forecast rivelano che i miglioramenti dell'infrastruttura digitale hanno creato oltre 280.000 posti di lavoro a livello nazionale tra aprile 2020 e marzo 2024. Lo studio, parte dell'iniziativa Venture Forward di GoDaddy, mostra una forte correlazione tra investimenti in infrastrutture digitali e crescita occupazionale, in particolare nelle regioni del Sud e del Sud-Est degli Stati Uniti.

I risultati chiave includono:

  • A un aumento di un punto dell'indice delle infrastrutture corrisponde un incremento di 89 posti di lavoro in una contea
  • L'Indice di Attività delle Microimprese (MAI) misura l'infrastruttura digitale, la partecipazione e il coinvolgimento
  • Una connettività a banda larga affidabile è importante per l'opportunità economica e la prosperità

La ricerca evidenzia l'importanza dell'infrastruttura digitale nello stimolare l'attività delle microimprese e la creazione di posti di lavoro, specialmente nell'era post-COVID.

La última investigación de GoDaddy y el UCLA Anderson Forecast revela que las mejoras en la infraestructura digital han creado más de 280,000 empleos a nivel nacional entre abril de 2020 y marzo de 2024. El estudio, parte de la iniciativa Venture Forward de GoDaddy, muestra una fuerte correlación entre la inversión en infraestructura digital y el crecimiento del empleo, especialmente en las regiones del Sur y Sureste de los Estados Unidos.

Los hallazgos clave incluyen:

  • Un aumento de un punto en el índice de infraestructura corresponde a un incremento de 89 empleos en un condado
  • El Índice de Actividad de Microempresas (MAI) mide la infraestructura digital, la participación y el compromiso
  • Una conectividad de banda ancha confiable es importante para las oportunidades económicas y la prosperidad

La investigación destaca la importancia de la infraestructura digital para fomentar la actividad de las microempresas y la creación de empleos, especialmente en la era post-COVID.

GoDaddy와 UCLA Anderson Forecast의 최신 연구에 따르면 디지털 인프라 개선으로 인해 2020년 4월부터 2024년 3월 사이에 전국적으로 280,000개 이상의 일자리가 창출되었습니다. 이 연구는 GoDaddy의 Venture Forward 이니셔티브의 일환으로, 디지털 인프라 투자와 일자리 증가 사이의 강한 상관관계를 보여주며, 특히 미국의 남부 및 동남부 지역에서 두드러집니다.

주요 발견 사항은 다음과 같습니다:

  • 인프라 지수가 1 포인트 증가하면 카운티에서 89개의 일자리가 증가합니다.
  • 마이크로비즈니스 활동 지수(MAI)는 디지털 인프라, 참여 및 참여도를 측정합니다.
  • 신뢰할 수 있는 초고속 인터넷 연결은 경제적 기회와 번영에 중요합니다.

연구는 디지털 인프라가 마이크로비즈니스 활동과 일자리 창출을 촉진하는 데 있어 중요한 역할을 한다는 점을 강조합니다. 특히 COVID 이후 시대에 더욱 그러합니다.

La dernière recherche de GoDaddy et des prévisions d'UCLA Anderson révèle que les améliorations de l'infrastructure numérique ont créé plus de 280 000 emplois dans tout le pays entre avril 2020 et mars 2024. L'étude, qui fait partie de l'initiative Venture Forward de GoDaddy, montre une forte corrélation entre l'investissement dans l'infrastructure numérique et la création d'emplois, en particulier dans les régions du sud et du sud-est des États-Unis.

Les résultats clés comprennent :

  • Une augmentation d'un point de l'indice d'infrastructure correspond à une augmentation de 89 emplois dans un comté
  • L'Indice d'Activité des Microentreprises (MAI) mesure l'infrastructure numérique, la participation et l'engagement
  • Une connectivité internet haut débit fiable est importante pour les opportunités économiques et la prospérité

La recherche souligne l'importance de l'infrastructure numérique dans la promotion de l'activité des microentreprises et de la création d'emplois, en particulier dans l'ère post-COVID.

Die neuesten Forschungen von GoDaddy und der UCLA Anderson Forecast zeigen, dass Verbesserungen der digitalen Infrastruktur bundesweit über 280.000 Arbeitsplätze geschaffen haben zwischen April 2020 und März 2024. Die Studie, die Teil der Venture Forward-Initiative von GoDaddy ist, zeigt eine starke Korrelation zwischen Investitionen in digitale Infrastruktur und Jobwachstum, insbesondere in den südlichen und südöstlichen Regionen der Vereinigten Staaten.

Wesentliche Ergebnisse umfassen:

  • Ein Anstieg um einen Punkt im Infrastrukturindex entspricht einem Anstieg von 89 Arbeitsplätzen in einem Landkreis
  • Der Index für Mikrounternehmensaktivitäten (MAI) misst digitale Infrastruktur, Teilnahme und Engagement
  • Zuverlässige Breitbandverbindung ist wichtig für wirtschaftliche Chancen und Wohlstand

Die Forschung hebt die Bedeutung der digitalen Infrastruktur für die Förderung von Mikrounternehmensaktivitäten und die Schaffung von Arbeitsplätzen hervor, insbesondere in der Zeit nach COVID.

Positive
  • Digital infrastructure improvements created over 280,000 jobs nationwide
  • Strong correlation between digital infrastructure investment and job growth
  • One-point increase in infrastructure index corresponds to 89 new jobs in a county
  • South and Southeast regions experienced significant growth in microbusiness activity
Negative
  • Uneven distribution of digital infrastructure improvements across regions

This report highlights a significant trend in job creation linked to digital infrastructure investment. The creation of 280,000+ jobs nationwide due to improved digital infrastructure is a substantial economic indicator. It's particularly noteworthy that this growth occurred during the pandemic era, suggesting a resilient and adaptable economy.

The regional disparity in growth, with the South and Southeast leading, indicates potential investment opportunities in these areas. Investors should consider companies involved in digital infrastructure, especially those with a strong presence in these high-growth regions. The correlation between infrastructure improvement and job creation (89 jobs per one-point increase in the infrastructure index) provides a quantifiable metric for potential economic impact.

Long-term, this trend could reshape economic landscapes, potentially leading to a more distributed workforce and new business hubs outside traditional centers. Investors should monitor companies adapting to and facilitating this shift in economic activity.

The emphasis on digital infrastructure as a key driver of economic growth is a game-changer for the tech industry. The report's findings validate the critical role of broadband connectivity and computer accessibility in fostering entrepreneurship and job creation. This trend is likely to accelerate demand for advanced networking equipment, cloud services and IoT technologies.

Investors should pay attention to companies providing last-mile connectivity solutions, especially those targeting underserved areas in the South and Southeast. The data also suggests a growing market for business-oriented tech services catering to microbusinesses, such as website builders, e-commerce platforms and digital marketing tools.

The link between digital infrastructure and human capital development points to potential growth in EdTech and online learning platforms focused on digital skills. As regions prioritize broadband investment, we may see increased public-private partnerships in tech infrastructure projects, opening new revenue streams for tech companies.

New Data Shows the Link Between Digital Infrastructure and Nationwide Job Growth

  • Improvement in digital infrastructure leads to increased microbusiness activity, engagement, and job creation.
  • It's now a baseline to have strong connectivity and proper infrastructure in your community, which wasn't the case pre-COVID-19.
  • Investment in infrastructure can level the playing field

TEMPE, Ariz., Sept. 10, 2024 /PRNewswire/ -- Job creation due to digital infrastructure investment skyrocketed since the start of the pandemic. Recent data from GoDaddy and UCLA Anderson Forecast shows that digital infrastructure improvement created 280,000+ jobs nationwide - equivalent to the population of Reno - between April 2020 and March 2024. 

However, not all regions are created equal. The South and Southeast regions of the United States, in particular, experienced unparalleled growth in microbusiness activity and job creation due to investments and improvements in digital infrastructure. The states with the highest growth in the infrastructure index over the last four years include:

These findings stem from GoDaddy's Venture Forward research initiative and UCLA Anderson Forecast. The organizations jointly publish the Microbusiness Activity Index (MAI) report every year to quantify, measure, and compare microbusiness activity across communities and nationwide over time. The Microbusiness Activity Index is comprised of three subindices: Digital infrastructure (how easy it is to access internet and computers and the availability of local human capital), Participation (how many microbusiness entrepreneurs and ventures there are), and Engagement (how active the websites are). The data also shows that a one-point increase in the infrastructure index, which encompasses human capital and digital elements like broadband and computer accessibility, corresponds to an increase of 89 jobs in a county.

"Reliable access to strong broadband connectivity is really the key to greater economic opportunity and prosperity, particularly when combined with the skills to use it for business ventures," said Alexandra Rosen, Global Head of Venture Forward. "The research captures how investment made in digital infrastructure further levels the playing field for entrepreneurs across the country."

"The correlation between increased digital infrastructure and microbusiness activity further points to the pivotal role good connectivity plays in economic growth," said William Yu, UCLA Anderson Forecast economist. "Nationwide, regions are prioritizing their broadband investment, and as a result, creating more jobs."

To learn more about the Microbusiness Activity Index and how microbusinesses influence local and national economies, visit https://www.godaddy.com/ventureforward/explore-the-data/?cfips=28049/ 

About GoDaddy Venture Forward

GoDaddy's Venture Forward research initiative analyzes more than 20 million online businesses with a digital presence (measured by a unique domain and an active website). Most of these businesses employ fewer than ten people, categorizing each as a microbusiness. To find out more about GoDaddy's Venture Forward research, visit: www.godaddy.com/ventureforward.

About GoDaddy

GoDaddy (NYSE: GDDY) helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a professional website, attract customers, sell their products and services, and accept payments online and in person. GoDaddy's easy-to-use tools help microbusiness owners manage everything in one place, and its expert guides are available to provide assistance 24/7. To learn more about the company, visit www.GoDaddy.com

About UCLA Anderson Forecast

UCLA Anderson Forecast is one of the most widely watched and often-cited economic outlooks for California and the nation and was unique in predicting both the seriousness of the early-1990s downturn in California and the strength of the state's rebound since 1993. The Forecast was credited as the first major U.S. economic forecasting group to call the recession of 2001 and, in March 2020, it was the first to declare that the recession caused by the COVID-19 pandemic had already begun.
www.uclaforecast.com  

About UCLA Anderson School of Management

UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, a gateway to the growing economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson's MBA, Fully Employed MBA, Executive MBA, UCLA-NUS Executive MBA, Master of Financial Engineering, Master of Science in Business Analytics, doctoral and executive education programs embody the school's Think in the Next ethos. Annually, some 1,800 students are trained to be global leaders seeking the business models and community solutions of tomorrow.
www.anderson.ucla.edu

Source: GoDaddy Inc.

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SOURCE GoDaddy

FAQ

How many jobs were created due to digital infrastructure improvements according to GoDaddy (GDDY) and UCLA's study?

According to the study by GoDaddy and UCLA Anderson Forecast, digital infrastructure improvements created over 280,000 jobs nationwide between April 2020 and March 2024.

What is the Microbusiness Activity Index (MAI) mentioned in GoDaddy's (GDDY) research?

The Microbusiness Activity Index (MAI) is a measure developed by GoDaddy and UCLA Anderson Forecast to quantify and compare microbusiness activity across communities. It comprises three subindices: Digital infrastructure, Participation, and Engagement.

How does an increase in the infrastructure index affect job creation according to GoDaddy's (GDDY) study?

According to the study, a one-point increase in the infrastructure index corresponds to an increase of 89 jobs in a county.

Which regions in the US experienced the highest growth in microbusiness activity according to GoDaddy's (GDDY) research?

The South and Southeast regions of the United States experienced unparalleled growth in microbusiness activity and job creation due to investments and improvements in digital infrastructure.

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