Gen Z and Millennials to Small Businesses: Get Online or Get Left Behind
A new GoDaddy (NYSE:GDDY) survey reveals that 80% of Gen Z and Millennial consumers research small businesses online before making first-time purchases. The study, conducted with 1,000 U.S. consumers, highlights critical factors affecting purchasing decisions: 56% won't shop without reviews, 36.5% require preferred payment methods, and 32.5% need contact information. Additionally, 74% consider lack of recent social media updates as impacting credibility, while 73% of Gen Z and 80% of Millennials view dedicated websites as important for business credibility. Platform preferences vary, with Facebook leading among Millennials (67%) and Instagram for Gen Z (61%).
sondaggio di GoDaddy (NYSE:GDDY) rivela che l'80% dei consumatori della Gen Z e dei Millennials ricerca le piccole imprese online prima di effettuare acquisti per la prima volta. Lo studio, condotto con 1.000 consumatori negli Stati Uniti, evidenzia fattori critici che influenzano le decisioni d'acquisto: il 56% non acquisterà senza recensioni, il 36,5% richiede metodi di pagamento preferiti e il 32,5% necessita di informazioni di contatto. Inoltre, il 74% considera la mancanza di aggiornamenti recenti sui social media come un fattore che influisce sulla credibilità, mentre il 73% della Gen Z e l'80% dei Millennials ritengono che i siti web dedicati siano importanti per la credibilità aziendale. Le preferenze delle piattaforme variano, con Facebook in testa tra i Millennials (67%) e Instagram per la Gen Z (61%).
Una nueva encuesta de GoDaddy (NYSE:GDDY) revela que el 80% de los consumidores de la Generación Z y los Millennials investigan pequeñas empresas en línea antes de realizar compras por primera vez. El estudio, realizado con 1,000 consumidores en Estados Unidos, destaca factores críticos que afectan las decisiones de compra: el 56% no comprará sin reseñas, el 36,5% requiere métodos de pago preferidos y el 32,5% necesita información de contacto. Además, el 74% considera que la falta de actualizaciones recientes en redes sociales afecta la credibilidad, mientras que el 73% de la Generación Z y el 80% de los Millennials ven los sitios web dedicados como importantes para la credibilidad empresarial. Las preferencias de plataformas varían, siendo Facebook la preferida entre los Millennials (67%) e Instagram para la Generación Z (61%).
새로운 GoDaddy (NYSE:GDDY) 설문조사는 80%의 Z세대 및 밀레니얼 소비자들이 처음 구매를 하기 전에 온라인에서 중소기업을 조사한다는 것을 보여줍니다. 이 연구는 미국의 1,000 소비자를 대상으로 진행되었으며, 구매 결정에 영향을 미치는 중요한 요인을 강조하고 있습니다: 56%는 리뷰 없이 구매하지 않으며, 36.5%는 선호하는 결제 수단을 요구하고, 32.5%는 연락처 정보가 필요합니다. 추가로, 74%는 최근 소셜 미디어 업데이트의 부족이 신뢰도에 영향을 미친다고 생각하며, 73%의 Z세대와 80%의 밀레니얼은 비즈니스 신뢰성을 위해 전용 웹사이트가 중요하다고 여깁니다. 플랫폼 선호도는 다르며, 밀레니얼 중에서는 Facebook이 선두 (67%), Z세대 중에서는 Instagram이 선두입니다 (61%).
Un nouveau sondage de GoDaddy (NYSE:GDDY) révèle que 80% des consommateurs de la génération Z et des Millennials effectuent des recherches sur les petites entreprises en ligne avant de faire leurs premiers achats. L'étude, menée auprès de 1 000 consommateurs américains, met en évidence des facteurs critiques affectant les décisions d'achat : 56% ne feront pas d'achats sans avis, 36,5% exigent des méthodes de paiement préférées et 32,5% ont besoin d'informations de contact. De plus, 74% considèrent le manque de mises à jour récentes sur les réseaux sociaux comme un facteur impactant la crédibilité, tandis que 73% de la génération Z et 80% des Millennials estiment que les sites web dédiés sont importants pour la crédibilité des entreprises. Les préférences de plateforme varient, avec Facebook en tête chez les Millennials (67%) et Instagram pour la génération Z (61%).
Eine neue Umfrage von GoDaddy (NYSE:GDDY) zeigt, dass 80% der Verbraucher der Generation Z und der Millennials kleine Unternehmen online recherchieren, bevor sie zum ersten Mal einkaufen. Die Studie, die mit 1.000 Verbrauchern in den USA durchgeführt wurde, hebt entscheidende Faktoren hervor, die Einkaufsentscheidungen beeinflussen: 56% werden ohne Bewertungen nicht kaufen, 36,5% erfordern bevorzugte Zahlungsmethoden und 32,5% benötigen Kontaktdaten. Darüber hinaus betrachten 74% die fehlenden aktuellen Social-Media-Updates als einen Einflussfaktor auf die Glaubwürdigkeit, während 73% der Generation Z und 80% der Millennials dedizierte Websites als wichtig für die Geschäftsglaubwürdigkeit ansehen. Die bevorzugten Plattformen variieren, wobei Facebook unter den Millennials führt (67%) und Instagram bei der Generation Z (61%).
- Survey shows strong online presence is important for capturing younger demographics
- 95% of Gen Z and 94% of Millennials expect businesses to have social media presence
- Company offers AI-powered tools (GoDaddy Airo™) to help businesses establish online presence
- None.
Insights
This consumer behavior study reveals critical insights for GoDaddy's business model and market position. The 80% research rate among young consumers validates GoDaddy's strategic focus on providing digital presence tools. The data shows strong demand for comprehensive online business solutions, particularly website builders, payment processing and social media management tools - all core offerings in GoDaddy's portfolio.
The high expectations for social media presence (95% for Gen Z, 94% for Millennials) and website credibility factors create a compelling case for GoDaddy's Airo™ AI-powered platform. The survey strategically positions GoDaddy as understanding evolving consumer needs while promoting their solution to address these demands.
This market research strengthens GoDaddy's competitive position in the website building and digital presence space, potentially driving increased adoption of their services among small business customers seeking to capture younger demographics.
TEMPE, AZ / ACCESSWIRE / November 25, 2024 / GoDaddy
New GoDaddy survey shows
Originally published on GoDaddy
Maintaining an online presence is important to small businesses, but is it necessary? According to new data from GoDaddy (NYSE:GDDY), if a business's target audience is Gen Z or Millennials, not having one could seriously impact their bottom line.
A majority (
This new cohort of younger consumers largely aligns on the reasons they would not purchase from a business's online store. For example:
More than half (
56% ) said a lack of reviews would make them not shop with a new small businessNearly 4 in 10 (
36.5% ) stated a business not accepting their preferred method of payment would deter them from shopping at a new small business3 in 10 (
32.5% ) indicated not including contact information on a website discourages them from purchasing from a new small businessAround 1 in 3 (
31.5% ) said having an incomplete or under construction website dissuades them from buying from a new small businessOver a quarter (
26% ) shared not having an "About Us" page on a website would hinder them from shopping at a new small businessAlmost 1 in 4 (
23.5% ) noted uncertainties around if their credit card information is safe would stop them from purchasing at a new small business
Gen Z and Millennial shoppers also strongly agree on some effective ways a business owner could improve their brand's online reputation for new customers. For example:
For 3 out of 4 Gen Z and Millennial consumers combined (
74% ), a lack of recent updates (within the last 30 days) on a business's social media or blog impacts their integrityNearly 4 in 5 Gen Z (
73% ) and Millennial (80% ) shoppers feel a dedicated website and online store make a small business more credible
"Knowing what shoppers are specifically researching online when considering purchasing from a new business should have entrepreneurs paying close attention to how their brand is showing up," said GoDaddy Senior Director of Marketing Amy Jennette. "Small business owners should make every effort to put their best foot forward and attract customers with the right digital tools."
When it comes to shopping online, GoDaddy's survey results show Gen Z and Millennial customers have a lot in common. However, regarding social media preferences, there is a clear generational divide between which platforms Gen Z and Millennials prefer to see small businesses using.
Below is a table showing the percentage of respondents in each age group stating where they expect a business to be present. (For example,
Social Media Platform | Millennials | Gen Z |
67 % | 49 % | |
49 % | 61 % | |
Snapchat | 14 % | 24 % |
Threads | 7 % | 7 % |
TikTok | 30 % | 48 % |
X | 19 % | 22 % |
Other | 1 % | 0 % |
Do not expect a small business to have an | 6 % | 5 % |
While younger consumers may not agree which social platforms a small business should have, the data does reveal another commonality. The vast majority of Gen Z (
What the survey findings suggest is that entrepreneurs today should prioritize reviews, update their business website, and frequently publish content that is on-brand across social media.
By leaning into these new insights on Gen Z and Millennial consumer preferences, entrepreneurs can better target their audience, increase the probability that their business will come across as professional and credible, and ultimately increase sales.
Small business owners can manage their brand from start to finish with intuitive online tools like GoDaddy Airo™, which uses AI to save entrepreneurs precious time in establishing their online presence and gaining new customers. Features like logo creation, search engine optimization to improve site rankings and draw traffic, and custom content for email marketing, social media and more put entrepreneurs in the driver's seat.
To learn more about GoDaddy and its products, visit www.GoDaddy.com.
About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.
View additional multimedia and more ESG storytelling from GoDaddy on 3blmedia.com.
Contact Info:
Spokesperson: GoDaddy
Website: https://www.3blmedia.com/profiles/godaddy
Email: info@3blmedia.com
SOURCE: GoDaddy Inc.
View the original press release on accesswire.com
FAQ
What percentage of young consumers research businesses online before shopping according to GoDaddy's (GDDY) 2024 survey?
What are the top social media platforms preferred by Gen Z according to GoDaddy's (GDDY) 2024 survey?
What percentage of Gen Z and Millennials consider a dedicated website important for business credibility according to GoDaddy (GDDY)?
