GigaCloud Technology Inc Welcomes Scott Living by Drew & Jonathan™, the Signature Home Brand of Drew and Jonathan Scott, to Its BaaS Program

Rhea-AI Summary

GigaCloud Technology Inc (Nasdaq: GCT) has announced a strategic partnership with Scott Living by Drew & Jonathan™, integrating the home furnishings brand into its Branding-as-a-Service (BaaS) Program. The collaboration will expand GigaCloud's B2B Marketplace offerings, particularly in outdoor furniture and décor.

The partnership leverages Scott Living's trusted brand reputation to enhance GigaCloud's marketplace ecosystem, providing sellers with new opportunities and buyers with broader product selections. GigaCloud's Supplier Fulfilled Retailing model will support the program's infrastructure, focusing on supply chain efficiency and technological advancement.

Drew and Jonathan Scott, creators of Scott Living, emphasized their decade-long commitment to delivering quality home furnishings and view the GigaCloud platform as an opportunity to expand their market reach and collaborate with more suppliers and retail channels.

Positive

• Strategic brand partnership enhances marketplace credibility and appeal
• Expansion into outdoor furniture and décor category with established brand
• Access to younger, trend-conscious consumer demographic
• Potential for increased marketplace participation and transaction volume

Negative

• None.

Insights

E-commerce Strategy Analyst

GigaCloud's new partnership with Scott Living represents a strategic enhancement of their B2B marketplace value proposition through their Branding-as-a-Service (BaaS) program. This deal leverages celebrity brand recognition to potentially accelerate marketplace dynamics.

The addition of an established home brand to GigaCloud's platform creates a three-sided win: sellers gain access to a trusted consumer brand to differentiate their products, buyers (retailers) can offer recognizable products that may reduce consumer hesitation, and GigaCloud strengthens its marketplace ecosystem with minimal inventory risk through their Supplier Fulfilled Retailing model.

What's particularly noteworthy is how this approach helps GigaCloud address a common challenge in B2B marketplaces – commoditization. By incorporating branded offerings, they're creating differentiated value streams that can command premium positioning while maintaining their operational infrastructure advantages in large parcel logistics.

This partnership appears to be part of a calculated marketplace enrichment strategy that could enhance network effects: better brands attract more buyers, which attracts more sellers, creating a virtuous cycle. The emphasis on outdoor furniture specifically suggests a targeted category expansion approach rather than unfocused growth.

Retail Brand Partnerships Specialist

The Scott Living partnership brings substantial brand equity to GigaCloud's marketplace. Drew and Jonathan Scott have built a recognizable home furnishings identity through their HGTV presence and decade-long product development history, particularly resonating with viewers who already trust their design aesthetic and quality standards.

Celebrity-backed brands in home furnishings typically deliver higher conversion rates and reduced customer acquisition costs when effectively implemented. Scott Living's integration into GigaCloud's BaaS program creates an interesting middle-ground between direct-to-consumer and traditional retail channels, potentially giving marketplace participants access to brand cachet without exclusivity barriers.

This type of partnership addresses a critical pain point for many B2B platforms – consumer brand recognition. By incorporating Scott Living, GigaCloud enables its marketplace participants to leverage established consumer trust without building it themselves. The specific mention of outdoor furniture aligns with both seasonal buying patterns and the Scott brothers' design aesthetic, which has typically emphasized indoor-outdoor living spaces.

Marshall Bernes' comment about reaching "younger and trend-conscious consumers" suggests this partnership is also a demographic strategy play, potentially broadening GigaCloud's indirect consumer reach beyond traditional furniture buying segments.

TV Icons Drew and Jonathan Scott Enrich GigaCloud B2B Marketplace with Scott Living’s Trusted Brand

EL MONTE, Calif., March 26, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc (Nasdaq: GCT) (“GigaCloud” or the “Company”), a pioneer of global end-to-end B2B ecommerce technology solutions for large parcel merchandise, today announced that Scott Living by Drew & Jonathan™, the home furnishings brand created by TV hosts and renovation experts Drew and Jonathan Scott, has joined its Branding-as-a-Service (BaaS) Program. This collaboration will bring Scott Living’s trusted brand into the GigaCloud B2B Marketplace, creating new avenues for sellers and broadening product selection for buyers. Scott Living’s expertise in outdoor furniture and décor aligns with current consumer trends and presents potential growth opportunities for sellers and retailers in this product category.

“Brand has always been a powerful driver in the industry, and by introducing Scott Living into BaaS, we aim to help our marketplace participants reach consumers faster with the right combination of quality products and design solutions from a brand they can trust,” said Larry Wu, Founder, Chairman, and Chief Executive Officer of GigaCloud.

“GigaCloud is more than just a marketplace,” added Wu. “We are a service toolbox offering diverse, tailored solutions that empower our customers to build and scale efficiently. Our Supplier Fulfilled Retailing model serves as the backbone of the program, streamlining supply chain management while enhancing our ecosystem through advanced technology and robust infrastructure to drive operational efficiency. This partnership unlocks new opportunities for our sellers and delivers greater value across our marketplace network worldwide.”

“Partnering with GigaCloud marks an exciting new chapter for Scott Living,” said Drew and Jonathan Scott. “Since launching our very first product line over a decade ago, our mission has always been to make high-quality home furnishings that work for a variety of families and lifestyles. GigaCloud’s platform opens new doors for us to reach a broader audience and allows us to collaborate with more suppliers and retail channels to continue delivering home products that our customers love. We look forward to seeing how this partnership will help us connect with even more families, create opportunities, and inspire future innovations in the home space.”

“Scott Living brings a fresh, design-forward appeal that resonates with younger and trend-conscious consumers, a perfect complement to our growing ecosystem that is redefining how furniture is marketed and distributed globally,” said Marshall Bernes, Head of GigaCloud’s BaaS Program and a member of the Company’s Board of Directors. 

About GigaCloud Technology Inc
GigaCloud Technology Inc is a pioneer of global end-to-end B2B ecommerce technology solutions for large parcel merchandise. The Company’s B2B ecommerce platform, the “GigaCloud Marketplace,” integrates everything from discovery, payments and logistics tools into one easy-to-use platform. The Company’s global marketplace seamlessly connects manufacturers, primarily in Asia, with resellers, primarily in the U.S., Asia and Europe, to execute cross-border transactions with confidence, speed and efficiency. GigaCloud offers a comprehensive solution that transports products from the manufacturer’s warehouse to the end customer’s doorstep, all at one fixed price. The Company first launched its marketplace in January 2019 by focusing on the global furniture market and has since expanded into additional categories, including home appliances and fitness equipment. For more information, please visit the Company’s website: https://www.gigacloudtech.com.

About Scott Living by Drew & Jonathan
Scott Living by Drew & Jonathan helps people create a home that looks good and feels good. After transforming houses for hundreds of families, the designers, renovators, entrepreneurs, and Property Brothers hosts Drew and Jonathan Scott know that each family is unique in the way they live, love, grow, and gather, and the best design solutions prioritize functionality and value. With curated collections of quality furniture, lighting, textiles, decor, and home improvement products, the brothers help families reimagine what’s possible in their spaces to reflect their personal style.

Scott Living collections are widely available at a variety of North American and online retailers, including Amazon, Wayfair, Costco, Sam’s Club, QVC, Lowe’s, The Home Depot, and Home Goods.

In 2025, Drew and Jonathan Scott are celebrating ten years of creating home products that help families make beautiful, functional spaces that feel as good as they look through their Scott Living and Drew & Jonathan Home brands.

For more information, please visit ScottLivingHome.com.

Forward-Looking Statements

This press release may contain “forward-looking statements.” Forward-looking statements reflect our current view about future events. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “could,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “propose,” “potential,” “continue” or similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC.

For investor and media inquiries, please contact:
GigaCloud Technology Inc
Investor Relations - ir@gigacloudtech.com

PondelWilkinson, Inc.
Laurie Berman (Investors) –lberman@pondel.com
George Medici (Media) – gmedici@pondel.com

Scott Brothers Global
Media – SBG@Rubenstein.com

FAQ

What does the Scott Living partnership mean for GigaCloud (GCT) marketplace sellers?

The partnership allows GCT marketplace sellers to access Scott Living's trusted brand, enabling them to reach consumers faster with quality products and design solutions.

How will Scott Living's integration affect GigaCloud's (GCT) BaaS program?

Scott Living's addition enhances GCT's BaaS program by bringing a design-forward brand that appeals to younger, trend-conscious consumers in the outdoor furniture and décor category.

What technology infrastructure is GigaCloud (GCT) using to support the Scott Living partnership?

GCT is utilizing its Supplier Fulfilled Retailing model as the program's backbone, focusing on streamlined supply chain management and advanced technology for operational efficiency.

How will the Scott Living partnership expand GigaCloud's (GCT) market reach?

The partnership will broaden GCT's product selection, create new opportunities for sellers, and help reach a wider audience through Scott Living's established brand presence.