Apexis, Inc. dba Wondersign, a GigaCloud Company, Launches Wonder App and Is Set to Rebrand as Wonder
GigaCloud Technology Inc (Nasdaq: GCT) announced that its subsidiary, Apexis, is launching the Wonder App, a mobile-first sales acceleration platform for brick-and-mortar commerce. The app, set to be available by mid-March on iOS and Android, connects suppliers with retail sales associates (RSAs) through education, training, performance tracking, and rewards systems.
Ashley Furniture Industries is the first major adopter of the Wonder App. The platform features real-time performance tracking, educational content delivery, and a points-based reward system with gamification elements to boost engagement and sales effectiveness.
As part of this development, Apexis (dba Wondersign) will rebrand as Wonder. The app is integrated into GigaCloud's GIGA IQ™ package, enhancing the company's B2B Marketplace platform and B2C enabling system, aimed at optimizing performance across digital and physical retail channels.
GigaCloud Technology Inc (Nasdaq: GCT) ha annunciato che la sua filiale, Apexis, lancerà la Wonder App, una piattaforma di accelerazione delle vendite mobile-first per il commercio tradizionale. L'app, che sarà disponibile entro metà marzo su iOS e Android, connette i fornitori con i collaboratori delle vendite al dettaglio (RSA) attraverso l'istruzione, la formazione, il monitoraggio delle performance e sistemi di ricompensa.
Ashley Furniture Industries è il primo grande adottante della Wonder App. La piattaforma offre un monitoraggio delle performance in tempo reale, la consegna di contenuti educativi e un sistema di ricompense basato su punti con elementi di gamification per aumentare l'engagement e l'efficacia delle vendite.
Come parte di questo sviluppo, Apexis (operante come Wondersign) cambierà nome in Wonder. L'app è integrata nel pacchetto GIGA IQ™ di GigaCloud, migliorando la piattaforma di Marketplace B2B dell'azienda e il sistema abilitante B2C, con l'obiettivo di ottimizzare le performance attraverso canali di vendita digitali e fisici.
GigaCloud Technology Inc (Nasdaq: GCT) anunció que su subsidiaria, Apexis, lanzará la Wonder App, una plataforma de aceleración de ventas móvil para el comercio físico. La aplicación, que estará disponible a mediados de marzo en iOS y Android, conecta a los proveedores con los asociados de ventas minoristas (RSA) a través de educación, capacitación, seguimiento del rendimiento y sistemas de recompensas.
Ashley Furniture Industries es el primer gran adoptante de la Wonder App. La plataforma cuenta con seguimiento del rendimiento en tiempo real, entrega de contenido educativo y un sistema de recompensas basado en puntos con elementos de gamificación para aumentar la participación y la efectividad de las ventas.
Como parte de este desarrollo, Apexis (operando como Wondersign) cambiará su nombre a Wonder. La aplicación está integrada en el paquete GIGA IQ™ de GigaCloud, mejorando la plataforma de Marketplace B2B de la empresa y el sistema habilitador B2C, con el objetivo de optimizar el rendimiento en los canales de venta digitales y físicos.
기가클라우드 테크놀로지 Inc (나스닥: GCT)는 자회사인 Apexis가 오프라인 상거래를 위한 모바일 우선 판매 가속 플랫폼인 원더 앱을 출시한다고 발표했습니다. 이 앱은 3월 중순에 iOS 및 Android에서 사용할 수 있으며, 공급업체와 소매 판매 직원(RSA)을 교육, 훈련, 성과 추적 및 보상 시스템을 통해 연결합니다.
애슐리 가구 산업은 원더 앱의 첫 번째 주요 채택자입니다. 이 플랫폼은 실시간 성과 추적, 교육 콘텐츠 제공 및 참여도와 판매 효과를 높이기 위한 게임화 요소가 포함된 포인트 기반 보상 시스템을 특징으로 합니다.
이 개발의 일환으로 Apexis(상호명 Wondersign)는 Wonder로 브랜드를 변경합니다. 이 앱은 GigaCloud의 GIGA IQ™ 패키지에 통합되어 있으며, 회사의 B2B 마켓플레이스 플랫폼과 B2C 지원 시스템을 향상시켜 디지털 및 물리적 소매 채널 전반에 걸쳐 성과를 최적화하는 것을 목표로 합니다.
GigaCloud Technology Inc (Nasdaq: GCT) a annoncé que sa filiale, Apexis, lancera la Wonder App, une plateforme d'accélération des ventes mobile-first pour le commerce traditionnel. L'application, qui sera disponible d'ici la mi-mars sur iOS et Android, connecte les fournisseurs avec les associés de vente au détail (RSA) grâce à l'éducation, la formation, le suivi des performances et des systèmes de récompenses.
Ashley Furniture Industries est le premier grand utilisateur de la Wonder App. La plateforme propose un suivi des performances en temps réel, la livraison de contenus éducatifs et un système de récompenses basé sur des points avec des éléments de gamification pour augmenter l'engagement et l'efficacité des ventes.
Dans le cadre de ce développement, Apexis (opérant sous le nom de Wondersign) sera rebaptisée Wonder. L'application est intégrée dans le package GIGA IQ™ de GigaCloud, améliorant la plateforme de marché B2B de l'entreprise et le système d'habilitation B2C, visant à optimiser les performances à travers les canaux de vente numériques et physiques.
GigaCloud Technology Inc (Nasdaq: GCT) gab bekannt, dass ihre Tochtergesellschaft Apexis die Wonder App einführt, eine mobile Verkaufsbeschleunigungsplattform für den stationären Handel. Die App, die Mitte März für iOS und Android verfügbar sein wird, verbindet Lieferanten mit Einzelhandelsverkäuferinnen und -verkäufern (RSA) durch Bildung, Schulung, Leistungsüberwachung und Belohnungssysteme.
Ashley Furniture Industries ist der erste große Anwender der Wonder App. Die Plattform bietet eine Echtzeit-Leistungsüberwachung, die Bereitstellung von Bildungsinhalten und ein punktebasiertes Belohnungssystem mit Gamification-Elementen, um Engagement und Verkaufseffektivität zu steigern.
Im Rahmen dieser Entwicklung wird Apexis (Handelsname Wondersign) zu Wonder umbenannt. Die App ist in das GIGA IQ™-Paket von GigaCloud integriert und verbessert die B2B-Marktplatzplattform des Unternehmens sowie das B2C-Enablement-System, das darauf abzielt, die Leistung über digitale und physische Vertriebskanäle zu optimieren.
- Strategic partnership with major retailer Ashley Furniture Industries
- Expansion of product offering into sales enablement technology
- Integration with existing GIGA IQ™ ecosystem enhances company's technology portfolio
- New product launch may require significant marketing and implementation costs
- Success depends on retailer adoption and sales associate engagement
Insights
GigaCloud Technology's launch of the Wonder App through its subsidiary Apexis, Inc. (soon to be rebranded as Wonder) represents a strategic expansion of their business model into brick-and-mortar retail technology solutions. This mobile-first sales acceleration platform connects suppliers with retail sales associates (RSAs) by providing education, training, performance tracking, and rewards - effectively bridging a critical gap in the retail supply chain.
The immediate adoption by Ashley Furniture Industries provides significant market validation. As one of the largest furniture retailers in the US, Ashley's implementation across their network gives GigaCloud an instant foothold in the furniture retail space, potentially driving rapid adoption within this vertical.
The Wonder App's functionality directly addresses key pain points for suppliers who typically lack visibility into RSA performance. By creating a direct channel between product makers and frontline sales staff, GigaCloud is positioning itself as more than just a B2B marketplace - it's becoming an integrated retail technology provider enhancing the entire sales ecosystem.
This product launch strategically complements GigaCloud's existing GIGA IQ™ technology suite, creating greater ecosystem cohesion across their B2B marketplace and B2C enabling systems. The expansion into in-store retail technology demonstrates GigaCloud's evolution beyond pure e-commerce, acknowledging the continued importance of omnichannel strategies in retail.
While financial impact details aren't provided, this represents a potential new revenue stream and enhanced value proposition that could strengthen customer retention and expand GigaCloud's addressable market in the physical retail space.
Redefining Sales Enablement for Suppliers and Retail Sales Associates in the Brick-and-Mortar Market
Ashley Furniture Leads as First Adopter
EL MONTE, Calif., March 10, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc. (Nasdaq: GCT) (“GigaCloud” or the “Company”), a pioneer of global end-to-end B2B ecommerce technology solutions for large parcel merchandise, today announced that its subsidiary, Apexis, Inc., has launched the Wonder App—a mobile-first, lightweight sales acceleration platform designed for brick-and-mortar commerce. The app connects suppliers and retail sales associates (RSAs) by offering education, training, performance tracking and rewards, providing suppliers with instant insights into RSA activity and greater sales influence.
“Brick-and-mortar retail is evolving rapidly, and suppliers must stay connected to their frontline teams to remain competitive,” said Larry Wu, Founder, Chairman, and Chief Executive Officer of GigaCloud. “The Wonder App addresses these pain points by providing suppliers with real-time visibility and tools to train and motivate their salesforce. It’s another example of how GigaCloud offers an evolving toolbox of solutions designed to help our partners grow, adapt, and succeed in today’s competitive retail market.”
As part of its transformation, Apexis, Inc., doing business as Wondersign, is to be rebranded as Wonder (“Wonder”). The launch of the Wonder App represents a natural evolution, moving beyond its beginnings as a kiosk app provider to a network that empowers every stage of the retail transaction.
Ashley Furniture Industries is the first supplier to adopt the Wonder App across its retailer network. “At Ashley, we continually seek innovative solutions that enhance how we support our partners,” said John Mask, Executive Vice President Sales & Marketing at Ashley Furniture Industries. “The Wonder App, combined with GigaCloud’s broader technology ecosystem, enables us to deliver training and performance insights more effectively, helping retail sales associates stay informed and engaged. This ultimately supports a more consistent and high-quality experience across our network.”
Functionality of the Wonder App
The Wonder App equips suppliers with real-time insights and tools to maximize RSA performance on the sales floor. Its educational component delivers continuous updates on product knowledge, sales techniques, and unique selling propositions, ensuring RSAs are well-prepared to represent supplier brands.
The app’s expanding library of training videos simplifies onboarding and supports continuous skill development. Real-time performance tracking enables independent supplier representatives to monitor associate activity and prioritize support where it’s needed most. To boost engagement, the built-in reward system incentivizes RSAs with a points-based structure, offering gifts and sales incentives. Gamification elements—including interactive challenges, badges, and trophies—encourage healthy competition and foster a culture of continuous learning and improvement.
“Suppliers often lack direct visibility into RSA performance, the very people who influence customer decisions and drive in-store sales every day,” said Kaspar Fopp, Chief Executive Officer of Wondersign. “The Wonder App transforms how suppliers connect with their frontline salesforce by delivering actionable tools and targeted training. With short video modules, quick quizzes, and tangible rewards, the app keeps associates engaged while boosting their performance. It’s part of a larger effort to bridge the gap between suppliers and the retail floor, creating stronger connections, better-informed teams, and ultimately, greater business outcomes in an increasingly competitive brick-and-mortar landscape.”
The GigaCloud Advantage
The launch of the Wonder App reinforces GigaCloud’s commitment to innovation and providing technology-driven solutions for the evolving commerce landscape, including the vital brick-and-mortar market. By integrating Wonder’s capabilities, GigaCloud equips suppliers with tools that enhance in-store engagement and unlock new growth opportunities. The app is part of the broader GIGA IQ™ package, a suite of technology-driven solutions that power both the GigaCloud B2B Marketplace platform and the back-end B2C enabling system, helping businesses optimize performance across digital and physical retail channels. Backed by GigaCloud’s technological infrastructure and strategic expertise, the Wonder App reinforces GigaCloud’s leadership in digital transformation, helping businesses strengthen supplier-retailer relationships and streamline operations in an increasingly competitive environment.
The Wonder App is a next-gen web app installable on iPads, tablets, and both iOS and Android phones. It is expected to be available for download on the Google Play Store and Apple App Store by mid-March.
About GigaCloud Technology Inc.
GigaCloud Technology Inc. is a pioneer of global end-to-end B2B ecommerce technology solutions for large parcel merchandise. The Company’s B2B ecommerce platform, the “GigaCloud Marketplace,” integrates everything from discovery, payments and logistics tools into one easy-to-use platform. The Company’s global marketplace seamlessly connects manufacturers, primarily in Asia, with resellers, primarily in the U.S., Asia and Europe, to execute cross-border transactions with confidence, speed and efficiency. GigaCloud offers a comprehensive solution that transports products from the manufacturer’s warehouse to the end customer’s doorstep, all at one fixed price. The Company first launched its marketplace in January 2019 by focusing on the global furniture market and has since expanded into additional categories, including home appliances and fitness equipment. For more information, please visit the Company’s website: https://www.gigacloudtech.com.
About Apexis, Inc.
Apexis, Inc. dba Wondersign has been a wholly owned subsidiary of GigaCloud Technology Inc. since November 2023. Wondersign is a leading sales enablement platform designed to help physical retailers drive sales and enhance the customer experience. From product discovery to checkout, Wondersign provides physical retailers with tools to optimize showroom experience and improve in-store conversions.
For investor and media inquiries, please contact:
GigaCloud Technology Inc.
Investor Relations
ir@gigacloudtech.com
PondelWilkinson, Inc.
Laurie Berman (Investors) – lberman@pondel.com
George Medici (Media) – gmedici@pondel.com
FAQ
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