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Photo of Genesco Employees Fitting Students with New Shoes at Ida B. Wells Elementary School in Nashville Available on Business Wire's Website and the Associated Press Photo Network

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Genesco, a Nashville-based footwear retailer, celebrated its 100th anniversary by partnering with nonprofit Soles4Souls to provide new shoes to students at Ida B. Wells Elementary School in Nashville. Over 150 Genesco employees fitted approximately 250 students with new shoes, socks, and snacks as part of the company's Cold Feet, Warm Shoes initiative, now in its 35th year.

The event recreated an in-store experience, complete with a mock shoe store and customized shoe fitting. Employees measured each student's foot and provided them with new footwear. The celebration concluded with students walking a red carpet for photos. A photo of the event is available on Business Wire's website and the Associated Press photo network.

Genesco, un rivenditore di calzature con sede a Nashville, ha celebrato il suo 100° anniversario collaborando con l'organizzazione no-profit Soles4Souls per fornire nuove scarpe agli studenti della Ida B. Wells Elementary School di Nashville. Oltre 150 dipendenti di Genesco hanno dotato circa 250 studenti di nuove scarpe, calze e snack come parte dell'iniziativa aziendale Cold Feet, Warm Shoes, giunta quest'anno al suo 35° anniversario.

L'evento ha ricreato un'esperienza di vendita al dettaglio, completa di un negozio di scarpe in miniatura e una vestizione personalizzata. I dipendenti hanno misurato il piede di ciascun studente e fornito loro calzature nuove. La celebrazione si è conclusa con gli studenti che hanno sfilato su un tappeto rosso per le foto. Una foto dell'evento è disponibile sul sito di Business Wire e nella rete fotografica dell'Associated Press.

Genesco, un minorista de calzado con sede en Nashville, celebró su 100° aniversario asociándose con la organización sin fines de lucro Soles4Souls para proporcionar zapatos nuevos a los estudiantes de la escuela primaria Ida B. Wells en Nashville. Más de 150 empleados de Genesco ajustaron aproximadamente 250 estudiantes con zapatos nuevos, calcetines y refrigerios como parte de la iniciativa de la empresa Cold Feet, Warm Shoes, que cumple 35 años este año.

El evento recreó una experiencia en tienda, completa con una tienda de zapatos simulada y ajuste de zapatos personalizado. Los empleados midieron el pie de cada estudiante y les proporcionaron calzado nuevo. La celebración concluyó con los estudiantes caminando por una alfombra roja para fotos. Una foto del evento está disponible en el sitio web de Business Wire y en la red fotográfica de Associated Press.

나슈빌에 본사를 둔 신발 소매업체 제네스코(Genesco)는 비영리 단체 솔스4솔즈(Soles4Souls)와 협력하여 나슈빌의 아이다 B. 웰스 초등학교 학생들에게 새 신발을 제공하며 100주년을 기념했습니다. 150명 이상의 제네스코 직원이 약 250명의 학생에게 새 신발, 양말, 그리고 간식을 제공했고, 이 행사는 올해로 35주년을 맞이하는 회사의 Cold Feet, Warm Shoes 이니셔티브의 일환이었습니다.

이번 행사는 모의 신발 매장 및 맞춤형 신발 피팅을 포함한 매장 경험을 재현했습니다. 직원들은 각 학생의 발을 측정하고 새로운 신발을 제공했습니다. 축하 행사 마지막에는 학생들이 사진을 찍기 위해 레드카펫을 걸었습니다. 행사 사진은 비즈니스 와이어 웹사이트와 AP 사진 네트워크에서 확인할 수 있습니다.

Genesco, un détaillant de chaussures basé à Nashville, a célébré son 100ème anniversaire en s'associant à l'organisation à but non lucratif Soles4Souls pour fournir des chaussures neuves aux élèves de l'école primaire Ida B. Wells à Nashville. Plus de 150 employés de Genesco ont équipé environ 250 élèves de nouvelles chaussures, chaussettes et collations dans le cadre de l'initiative de l'entreprise Cold Feet, Warm Shoes, qui célèbre sa 35ème année.

L'événement a recréé une expérience en magasin, complète avec un magasin de chaussures simulé et un ajustement de chaussures personnalisé. Les employés ont mesuré le pied de chaque élève et leur ont fourni des chaussures neuves. La célébration s'est conclue par un défilé des élèves sur un tapis rouge pour des photos. Une photo de l'événement est disponible sur le site de Business Wire et dans le réseau photo de l'Associated Press.

Genesco, ein Schuhhändler mit Sitz in Nashville, feierte sein 100-jähriges Bestehen, indem er mit der gemeinnützigen Organisation Soles4Souls zusammenarbeitete, um neuen Schuhen für Schüler der Ida B. Wells Elementary School in Nashville bereitzustellen. Über 150 Genesco-Mitarbeiter statteten etwa 250 Schüler mit neuen Schuhen, Socken und Snacks im Rahmen der Cold Feet, Warm Shoes-Initiative aus, die nun im 35. Jahr läuft.

Die Veranstaltung stellte eine Einkaufserfahrung in einem Geschäft nach, komplett mit einem simulierten Schuhgeschäft und personalisiertem Schuhanpassung. Die Mitarbeiter maßen den Fuß jedes Schülers und stellten ihnen neue Schuhe zur Verfügung. Die Feier endete mit den Schülern, die über einen roten Teppich für Fotos liefen. Ein Foto von der Veranstaltung ist auf der Webseite von Business Wire und im Foto-Netzwerk der Associated Press verfügbar.

Positive
  • Genesco demonstrated corporate social responsibility through community engagement
  • The event potentially enhances brand image and employee morale
Negative
  • None.

NASHVILLE, Tenn.--(BUSINESS WIRE)-- A photo is available on Business Wire's website and the Associated Press photo network of more than 150 Genesco employees fitting approximately 250 students at Ida B. Wells Elementary School in Nashville with new shoes from the Nashville-based footwear focused retailer in celebration of its 100th anniversary. The photo is courtesy of Genesco, Inc.

More than 150 Genesco employees fitted approximately 250 students at Ida B. Wells Elementary School in Nashville today with new shoes from Nashville-based footwear focused retailer in celebration of its 100th anniversary. Genesco partnered with Nashville-based, global nonprofit Soles4Souls, to surprise the elementary school students with brand new shoes, socks and snacks before hitting the red carpet to snap a photo. In its 35th year, Cold Feet, Warm Shoes recreates a real-life, in-store experience, complete with a mock shoe store, customized shoe fitting where employee volunteers measure each student’s foot and fit them with a new pair of shoes and socks. (Photo: Business Wire)

More than 150 Genesco employees fitted approximately 250 students at Ida B. Wells Elementary School in Nashville today with new shoes from Nashville-based footwear focused retailer in celebration of its 100th anniversary. Genesco partnered with Nashville-based, global nonprofit Soles4Souls, to surprise the elementary school students with brand new shoes, socks and snacks before hitting the red carpet to snap a photo. In its 35th year, Cold Feet, Warm Shoes recreates a real-life, in-store experience, complete with a mock shoe store, customized shoe fitting where employee volunteers measure each student’s foot and fit them with a new pair of shoes and socks. (Photo: Business Wire)

Claire S. McCall

(615) 367-8283

cmccall@genesco.com

Source: Genesco

FAQ

What event did Genesco (GCO) host to celebrate its 100th anniversary?

Genesco hosted a shoe-fitting event at Ida B. Wells Elementary School in Nashville, providing new shoes to approximately 250 students as part of its Cold Feet, Warm Shoes initiative.

How many Genesco (GCO) employees participated in the shoe-fitting event?

Over 150 Genesco employees participated in fitting students with new shoes at the event.

What is Genesco's (GCO) Cold Feet, Warm Shoes initiative?

Cold Feet, Warm Shoes is Genesco's 35-year-old initiative that recreates an in-store experience for students, providing them with new shoes and socks through customized fittings.

Which nonprofit organization did Genesco (GCO) partner with for this event?

Genesco partnered with Nashville-based, global nonprofit Soles4Souls for this event.

Genesco Inc.

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