Gannett Announces Strategic Organizational Restructuring
Gannett Co., Inc. (NYSE: GCI) announced a strategic restructuring, launching two business units: Gannett Media and Digital Marketing Solutions (DMS). Under the leadership of Maribel Perez Wadsworth and Kris Barton, respectively, this reorganization aims to enhance consumer and B2B operations, fostering sustainable revenue and cash flow growth. The focus on digital customer engagement and subscriber growth is intended to optimize Gannett's legacy business while expanding digital offerings, positioning the company for future success.
- Creation of two distinct business units to optimize operations.
- Experienced leadership appointed for both Gannett Media and DMS.
- Focus on subscriber growth and enhancing customer satisfaction.
- Strategic alignment of resources with growth opportunities.
- None.
Company announces two distinct business units: Gannett Media and Digital Marketing Solutions to drive subscription-led strategy
“This reorganization ensures our consumer and B2B businesses are strategically optimized for our next stage of growth with incredibly experienced leadership at the helm while championing our culture of inclusion and driving our long-term goals for sustainable revenue and cash flow growth,” said
As President of Gannett Media, Wadsworth will oversee an expansive organization that prioritizes content, news, business-to-business (B2B) and commitment to subscribers while continuing to accelerate Gannett’s digital subscriber growth. She and her team will focus on the subscriber journey, ensuring customer satisfaction and attracting new audiences by optimizing the legacy business to drive print stabilization and digital growth for the media organization with a digital-first lens on all efforts.
Wadsworth is uniquely qualified for this role as she has been an instrumental member of Gannett for more than 25 years, dating back to her start as a reporter at the
“It is both a great a privilege and responsibility to lead Gannett Media as we build a strong future,” said
As President of Digital Marketing Solutions, Barton brings a unique mix of business, design and technical acumen to the position. He is dedicated to growing DMS offerings as a differentiated marketing platform. He and his team will further the transformation of the DMS business to ensure loyalty from existing customers who value the platform while attracting new customers to engage with the available digital solutions. This includes building a complementary business model with streamlined, do-it-yourself SaaS offerings for new customer segments.
Barton’s expertise makes him the most equipped to drive the next phase of innovation. He has served as Gannett’s Chief Product Officer since 2017, leading product development for Gannett’s consumer and marketing products. Previously, he led a global team as ReachLocal’s Chief Product Officer overseeing product and technology, receiving dozens of industry awards including Google and Microsoft innovation honors. Barton served as Chief Operating Officer at Nero, a multimedia software company, and was instrumental in developing a strategy that enabled the company to become the largest mobile software developer for Android devices. He held various leadership roles at Microsoft Corporation leading the global teams for MSN.com across over 50 countries, as well as for Microsoft Office where he also ran incubation teams that converted traditional Microsoft software applications to SaaS solutions pioneering Web 2.0. Barton is a graduate of
“It is a great privilege to serve as President of the Digital Marketing Solutions business and work with best-in-class category experts helping drive the future of Gannett, but more importantly, to provide digital solutions for thousands of local businesses across the country,” said
ABOUT GANNETT
Cautionary Statement Regarding Forward-Looking Statements
Certain items in this release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including statements regarding our environmental, social or governance targets, goals, commitments and programs, and other business plans, initiatives and objectives. Words such as “expect(s)”, “plan(s)”, “believe(s)”, “will”, “target”, “goal”, “focus”, “achieve”, “strive(s)”, “commit(s)”, “intend(s)”, “look forward to” and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future results. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements, many of which are beyond our control. Actual results could differ materially due to a variety of factors, including the success of the reorganized company, its focus, strategies and initiatives, scientific or technological developments or changes, our evolving environmental, social, and governance strategies, evolving government regulations, inaccurate or unattainable assumptions we make, and other changes in circumstances. For a discussion of some of the risks and important factors that could cause actual results to differ from such forward-looking statements, see the risks and other factors detailed from time to time in the Company’s most recent Annual Report on Form 10-K, our quarterly reports on Form 10-Q, and our other filings with the
View source version on businesswire.com: https://www.businesswire.com/news/home/20220601006005/en/
MEDIA CONTACT
Lark-Marie Antón
Chief Communications Officer
(646) 906-4087
lark@gannett.com
INVESTOR RELATIONS
Senior Vice President, Investor Relations
(703) 854-3000
investors@gannett.com
Source: Gannett Co., Inc.
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