Gauzy Unveils 11,000sqft Smart Glass Projection Display in MSC’s New Miami Terminal, the Largest Cruise Ship Terminal in the World

Rhea-AI Summary

Gauzy (Nasdaq: GAUZ) has unveiled a groundbreaking smart glass installation at MSC's new Miami Terminal, featuring 11,000 square feet of exterior-grade grey PDLC smart film integrated into 75% of the terminal's facade. The installation at the world's largest cruise ship terminal transforms from transparent glass during daylight to an expansive digital art display at night.

The smart glass display showcases real-time marine data through animations by artist Danielle Roney, serving both functional and artistic purposes by fulfilling the project's public artworks ordinance requirement. The installation will reach an estimated 36,000 daily voyagers and 42,000 passing vehicles, impacting over 30 million people annually.

This project positions Gauzy in two growing markets: the global facade glass market (projected at $412.16B by 2032) and the transparent display market (expected to reach $38.28B by 2032). The installation represents a significant application in the $44B Global Addressable Market for Smart Glass in Buildings.

Positive

• Secured major installation contract at world's largest cruise terminal
• Technology reaches over 30 million people annually
• Positioned in growing markets worth combined $450B+ by 2032
• Established presence in fast-growing Miami real estate market with multiple projects

Negative

• None.

Insights

Building Technology Expert

Gauzy's 11,000 sqft smart glass installation at MSC's Miami Terminal represents a significant technological showcase that demonstrates real-world application at architectural scale. The dual-functionality of the PDLC technology—transparent by day while transforming into a massive digital canvas at night—highlights the practical versatility that architects and developers increasingly seek in smart building materials.

What's particularly innovative is how this installation satisfies the public artworks ordinance requirement through functional infrastructure rather than standalone art pieces. This creates a new value proposition for developers who can allocate required art budgets toward functional building elements, potentially accelerating adoption in municipalities with similar regulations.

The project's visibility metrics—exposure to 36,000 daily travelers and 42,000 passing vehicles—transforms this installation into a living demonstration of smart glass technology's capabilities under real-world conditions. This level of public exposure in a high-profile setting is invaluable for market education and adoption acceleration.

From a technical perspective, the use of exterior-grade grey PDLC adhesive film demonstrates Gauzy's capability to deliver solutions for challenging environments where durability, weather resistance, and consistent performance are essential. This coastal implementation provides validation of the technology's resilience in humid, salt-air environments—historically challenging for electronic display systems.

Financial Analyst

This MSC Terminal installation positions Gauzy at the intersection of two substantial growth markets—the global facade glass market ($412.16B by 2032) and the transparent display market ($38.28B by 2032). While architectural applications represent just one segment of Gauzy's addressable market, this high-profile implementation validates their ability to execute large-scale commercial projects with tier-one global partners.

The Miami market entry timing appears strategic, capitalizing on one of America's fastest-growing real estate markets. The mention of "several completed projects" and "new projects in the pipeline" suggests this isn't a one-off installation but part of regional market penetration strategy. Miami's building boom provides fertile ground for continued deployment at scale.

Partnerships with MSC and Fincantieri Infrastructure—major players in the cruise and infrastructure sectors—demonstrate Gauzy's ability to secure contracts with sophisticated global clients with stringent technical requirements. Such high-profile implementations typically lead to additional sales opportunities through industry visibility and reference capabilities.

The dual-purpose nature of the product (functional glass + digital display) creates multiple value propositions that could accelerate sales conversations across different budget categories within client organizations. The regulatory compliance aspect—meeting public art requirements—adds another dimension to the value proposition that could reduce friction in sales cycles where such requirements exist.

Gauzy’s Smart Glass, Covering 75% of the new landmark’s facade, to be experienced daily by an estimated 36,000 voyagers and visible to an average of 42,000 passing vehicles – Reaching more than 30 Million People Annually.

Showcases in-demand application for architectural smart glass facades, a significant contributor to the $44B Global Addressable Market for Smart Glass in Buildings.

TEL AVIV, Israel and MIAMI, April 14, 2025 (GLOBE NEWSWIRE) -- Gauzy Ltd. (Nasdaq: GAUZ), a global leader in light and vision control technologies, is excited to announce the official reveal of its smart glass facade, enabling one of the world’s largest transparent displays, at the inauguration of the new MSC Terminal in Miami, Florida. The recently completed Miami landmark redefining the city’s skyline is the largest and most technologically advanced cruise ship terminal in the world.

More than 11,000 square feet (1,100 square meters) of Gauzy’s exterior-grade grey PDLC (polymer dispersed liquid crystal) adhesive smart film has been integrated into 75% of the terminal’s glass façade. During daylight hours, the glass remains transparent, allowing natural light and stunning views of Biscayne Bay. At night, the façade transforms into an expansive digital art display by acclaimed artist Danielle Roney that draws real-time data, including tides, current and weather patterns, from the National Oceanic and Atmospheric Administration to generate an animation of the marine environment.

“We’re thrilled to work with MSC and Fincantieri Infrastructure, world leaders and amongst the largest players in the cruise industry to bring this unique, interactive experience to life in Miami. This project serves as a stage to show how built spaces, especially in travel, can be enhanced with Gauzy’s smart glass technologies,” said Eyal Peso, CEO of Gauzy.

“We’re proud to be trusted by Fincantieri to bring their vision to life in their first U.S.-based project and global flagship terminal. This project aligns with Gauzy’s commitment to innovative, sustainable, and smart building solutions that captivate and inspire. We look forward to the possibilities of smart glass technologies breaking new ground across the cruise industry, from terminals to on-board vessels.”

Gauzy’s smart glass transparent display fulfills the project's public artworks ordinance requirement, which mandates the integration of artistic elements into major developments. In this case, the smart glass serves both a functional role and also an artistic one, offering a unique solution where digital displays can qualify toward the percentage of project value typically allocated to public art under city planning regulations.

The MSC Miami Terminal installation highlights Gauzy’s opportunities in two rapidly expanding markets. The global facade glass market is projected to grow to $412.16B by 2032 while the transparent display market is expected to reach $38.28B by 2032.

Gauzy has an established presence in Miami, one of the fastest growing U.S. real estate and development markets. The company has completed several notable projects with new projects in the pipeline for South Florida, underscoring the burgeoning demand for innovative building materials in the region.

With this monumental project, Gauzy, MSC, and Fincantieri Infrastructure set a new benchmark for how sustainable technology and immersive art can seamlessly merge into global travel hubs, redefining passenger experience on and off cruise ships.

About Gauzy

Gauzy Ltd. is a fully-integrated light and vision control company, focused on the research, development, manufacturing, and marketing of smart glass technologies and advanced driver assistance systems (ADAS) to support safe, sustainable, comfortable, and agile user experiences across various industries. Headquartered in Tel Aviv, Israel, the company has additional subsidiaries and entities based in Germany, France, the United States, Canada, China, Singapore, and the United Arab Emirates. Gauzy serves leading brands across aeronautics, automotive, and architecture in over 30 countries through direct fulfillment and a certified and trained distribution channel.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements contained in this press release include, but are not limited to, statements regarding Gauzy’s strategic and business plans, technology, relationships, objectives and expectations for its business, growth, the impact of trends on and interest in its business, intellectual property, products and its future results, operations and financial performance and condition and may be identified by the use of words such as “may,” “seek,” “will,” “consider,” “likely,” “assume,” “estimate,” “expect,” “anticipate,” “intend,” “believe,” “do not believe,” “aim,” “predict,” “plan,” “project,” “continue,” “potential,” “guidance,” “objective,” “outlook,” “trends,” “future,” “could,” “would,” “should,” “target,” “on track” or their negatives or variations, and similar terminology and words of similar import, generally involve future or forward-looking statements. All statements other than statements of historical fact are forward-looking statements. Forward-looking statements reflect Gauzy’s current views, plans, or expectations with respect to future events and financial performance. They are inherently subject to significant business, economic, competitive, and other risks, uncertainties, and contingencies. Forward-looking statements are based on Gauzy’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the Securities and Exchange Commission (“SEC”), including, but not limited to, the risks detailed in the Company’s Annual Report on Form 20-F filed with the SEC on March 11, 2025 and in subsequent filings with the SEC. The inclusion of forward-looking statements in this or any other communication should not be considered as a representation by Gauzy or any other person that current plans or expectations will be achieved. Forward-looking statements speak only as of the date on which they are made, and Gauzy undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as otherwise required by law.

IR and Media Contact Info

For Gauzy:
Media – press@gauzy.com
Investors – ir@gauzy.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/26811bee-fc7f-4870-b253-54f66b97bb3f

FAQ

What is the size and scope of Gauzy's (GAUZ) smart glass installation at MSC Miami Terminal?

The installation covers 11,000 square feet (1,100 square meters), representing 75% of the terminal's glass facade, making it one of the world's largest transparent displays.

How many people will be exposed to Gauzy's (GAUZ) smart glass display at the MSC Miami Terminal daily?

The display will reach approximately 36,000 daily voyagers and 42,000 passing vehicles, totaling over 30 million people annually.

What are the market opportunities for Gauzy (GAUZ) in the smart glass sector by 2032?

Gauzy is positioned in two growing markets: the global facade glass market ($412.16B) and transparent display market ($38.28B) by 2032.

How does Gauzy's (GAUZ) smart glass technology function at the MSC Miami Terminal?

The glass remains transparent during day allowing natural light, while at night it transforms into a digital art display showing real-time marine data animations.