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About Gamelancer Media Corp (GAMGF)
Gamelancer Media Corp, operating under the brand name Vertiqal Studios, is a prominent digital-channel network and video-production studio specializing in the creation, distribution, and monetization of viral video content. With a robust presence across platforms like TikTok, Instagram, and Snapchat, the company employs innovative strategies to generate revenue through direct brand partnerships, programmatic content offerings, and revenue-sharing agreements. By leveraging 'TV economics' in the digital space, Gamelancer effectively monetizes its extensive content portfolio, which spans over 138 owned-and-operated channels and reaches an audience of more than 52 million followers and subscribers, generating over 2 billion monthly video views.
Core Business Model and Revenue Streams
The company’s business model is built around scalable, high-margin revenue streams that align with the demands of the modern digital advertising ecosystem. Key revenue drivers include:
- Programmatic Content Monetization: Leveraging algorithms to optimize ad placements and maximize revenue from video content across platforms.
- Direct Brand Partnerships: Collaborating with brands, agencies, and creators to deliver full-production and distribution campaigns tailored to major social platforms.
- Revenue-Sharing Agreements: Partnering with platforms like Snapchat to share ad revenues generated from high-performing content.
By focusing on producing engaging, performative organic content, Gamelancer ensures high audience retention and platform engagement, making it a valuable partner for advertisers seeking to optimize their digital campaigns.
Market Position and Competitive Landscape
Operating at the intersection of digital media and advertising, Gamelancer occupies a unique position as both a content creator and distributor. Its ability to produce over 100 videos daily and maintain a consistent presence across multiple platforms sets it apart from competitors. The company’s strategic acquisitions, such as OffBeat Media, have further expanded its content portfolio and digital footprint. In a competitive landscape that includes other digital media studios and social media marketing firms, Gamelancer differentiates itself through its data-driven approach to content production and its emphasis on high-margin, scalable solutions.
Operational Efficiency and Strategic Focus
Gamelancer has demonstrated a strong commitment to operational efficiency, as evidenced by its significant reductions in cost of sales and operating expenses. By streamlining personnel resources, optimizing paid media spending, and enhancing internal controls, the company has achieved impressive gross margins and improved EBITDA performance. These operational efficiencies, combined with a focus on high-margin opportunities, position Gamelancer as a financially disciplined and strategically agile player in the digital media industry.
Significance in the Digital Media Industry
Gamelancer’s innovative approach to content monetization and its ability to scale viral video production make it a key player in the evolving digital media landscape. By aligning its operations with the growing demand for engaging, platform-native content, the company not only meets the needs of modern advertisers but also sets industry benchmarks for efficiency and scalability. Its strategic focus on expanding its presence in the U.S. market and leveraging new leadership further underscores its ambition to capture a larger share of the digital advertising ecosystem.
Conclusion
With a proven track record of operational efficiency, a diverse and engaging content portfolio, and a scalable business model, Gamelancer Media Corp (Vertiqal Studios) stands out as a leader in the digital media and advertising industry. Its innovative strategies and commitment to high-margin revenue streams position it as a valuable partner for brands and a significant player in the competitive landscape of viral content production and distribution.
Gamelancer Media has officially partnered with TikTok North America, significantly enhancing its role as a full-service media partner for brands and creators. The company, which boasts over 37 million followers across its platforms, is growing rapidly, adding an average of 1.4 million new members monthly. This partnership is set to bolster Gamelancer's Creator Program, allowing creators to monetize their content effectively. The collaboration aims to deliver customized short-form video content that resonates with Gen Z and Millennials, further positioning Gamelancer as a leader in engaging digital media.
Gamelancer Media Corp. (CSE:GMNG)(OTCQB:GAMGF) attended Super Bowl LVII to produce content in collaboration with TikTok's Sports & Gaming Division. The event, showcasing a match between the Philadelphia Eagles and Kansas City Chiefs, allows Gamelancer to leverage its significant presence on TikTok, boasting over 30 million followers across 14 channels. This opportunity emphasizes the company's strategy of engaging Gen Z and Millennials by partnering with high-profile brands, such as Samsung and RBC. Gamelancer generates more than 1.8 billion monthly video views, highlighting its role as a key player in short-form video content.
Gamelancer Media Corp. (CSE: GMNG, OTCQB: GAMGF) appointed Kristopher Mychasiw as Head of Global Partnerships & Sales. Mychasiw, previously with the Montreal Canadiens, brings nearly 20 years of experience in sponsorship and marketing. Gamelancer has rapidly grown since rebranding from Wondr Gaming in 2022, acquiring JoyBox Media and expanding its social media presence to over 37 million followers, generating 1.8 billion video views monthly. Mychasiw aims to leverage his expertise to further drive revenue and develop innovative sponsorship strategies as the digital media industry grows.
Gamelancer Media Corp. (OTCQB: GAMGF) announced that its President, Mike Cotton, participated in the Ivey Leadership Conference on January 21, 2022. He shared the stage with the TikTok Head of Sports, Adam Burchill, and Samsung's Senior Manager of Digital Marketing, Christian Di Vincenzo, discussing trends in sports advertising.
Cotton highlighted the shift of brand budgets from traditional advertising to digital platforms, particularly TikTok, targeting GenZ and Millennials. Gamelancer produces short-form video content across various channels, boasting 36.7 million followers and 1.8 billion monthly views, while being 53% insider-owned.
Gamelancer Media Corp. announces the appointment of Pooja Sharma as the new full-time Chief Financial Officer, transitioning from the previous Fractional CFO, Steve Brooks, who will remain in an advisory role. The company has experienced significant growth, notably boosting its social media following to over 36 million. Sharma's extensive experience in finance, including roles in SaaS and executive board positions, positions her to enhance financial strategies and operational efficiency. Gamelancer anticipates continued expansion throughout 2023.
Gamelancer Media Corp. (CSE: GMNG, OTCQB: GAMGF) has announced a production partnership with Azzyland, Canada’s leading female YouTube gamer, to produce content across multiple platforms, including YouTube, TikTok, Instagram, and Snapchat. This agreement, which features a 35%/65% revenue split favoring Azzyland, aims to enhance audience engagement with original content and anti-bullying themes. The partnership will extend until December 2023 and is projected to capitalize on Azzyland's substantial following of over 20 million across her social media channels, aiming to leverage her monetization potential of approximately $8 million annually.
Gamelancer Media Corp. (CSE: GMNG, OTCQB: GAMGF) has reported a remarkable $440,312 in monthly recurring revenue from its OTT video ad sales via Snapchat, marking a 22% increase from $343,045 in the previous month. The revenue reported does not include direct media sales on TikTok, Gamelancer's core business. The company produces 15 custom video content series and operates across 27 channels with over 34.8 million followers. Gamelancer's strategy focuses on enhancing its lifestyle and culture channels to capitalize on growing market demands.
Gamelancer Media Corp. reported a remarkable $1,330,566 in revenue for Q3 2022, marking a significant increase of 153% from the previous quarter, representing the highest quarterly revenue since its inception in Q4 2021. However, the company also reported a net loss of $2,136,169. Despite a comprehensive income of $600,740, the adjusted net loss stood at $789,735 after accounting for non-cash items like NFT asset write-offs. The company is leveraging brand partnerships with notable entities like Samsung and RBC to bolster its revenue streams.
Gamelancer Media Corp. (CSE: GMNG, OTCQB: GAMGF) announced a significant milestone, generating $343,045 in monthly recurring revenue from OTT video ad sales, alongside direct media sales on TikTok. The company has expanded its content production with 15 custom video series featuring popular games like Roblox and Minecraft. Gamelancer's audience exceeds 33.8 million across social media platforms, continuing to leverage trends in subscription-based streaming. The company reports nearly double revenue growth in OTT since June.
Gamelancer Media Corp. (CSE: GMNG) (OTCQB: GAMGF) has signed its third contract with an American-owned international sports channel to produce short-form video content for broadcast on its TikTok and Instagram channels. The campaigns aim to boost viewership for major sports leagues and engage their audience of over 28.65 million TikTok followers. The latest campaign features prominent athletes like Nick Bosa and Aaron Jones, while previous campaigns included top players from hockey and football. Gamelancer produces content with advanced user data analytics to connect with GenZ and Millennials.
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