Topgolf Comes To Fortnite
Zoned, a subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), has launched the Topgolf Universe on Fortnite's UEFN platform. This immersive experience allows players to interact with a virtual Topgolf facility, featuring minigames like Swing Showdown, Topgolf Speedway, and Topgolf World Tour. Professional Fortnite players Bugha and Clix will livestream the new map to their 13.3M+ Twitch subscribers.
The launch includes a promotion where players can use creator codes for discounts at U.S. Topgolf locations. The World Tour minigame competition winner can receive a Topgolf Black Card for free lifetime gameplay. This partnership is expected to generate over $3 million in projected revenue for GameSquare. The collaboration aims to merge traditional sports with the digital world, showcasing the potential of immersive branded content in gaming.
Zoned, una sussidiaria di GameSquare Holdings, Inc. (NASDAQ:GAME), ha lanciato il Topgolf Universe sulla piattaforma UEFN di Fortnite. Questa esperienza immersiva consente ai giocatori di interagire con un impianto Topgolf virtuale, con minigiochi come Swing Showdown, Topgolf Speedway e Topgolf World Tour. I professionisti di Fortnite, Bugha e Clix, trasmetteranno in diretta il nuovo mappa ai loro oltre 13,3 milioni di iscritti su Twitch.
Il lancio include una promozione in cui i giocatori possono utilizzare codici creatori per ottenere sconti presso le sedi Topgolf negli Stati Uniti. Il vincitore della competizione minigioco World Tour può ricevere una Topgolf Black Card per giochi gratuiti a vita. Questa partnership si prevede genererà oltre $3 milioni di entrate previste per GameSquare. La collaborazione mira a fondere gli sport tradizionali con il mondo digitale, dimostrando il potenziale di contenuti di marca immersivi nei videogiochi.
Zoned, una subsidiaria de GameSquare Holdings, Inc. (NASDAQ:GAME), ha lanzado el Topgolf Universe en la plataforma UEFN de Fortnite. Esta experiencia inmersiva permite a los jugadores interactuar con una instalación virtual de Topgolf, con minijuegos como Swing Showdown, Topgolf Speedway y Topgolf World Tour. Los jugadores profesionales de Fortnite, Bugha y Clix, transmitirán en vivo el nuevo mapa a sus más de 13.3 millones de suscriptores en Twitch.
El lanzamiento incluye una promoción donde los jugadores pueden usar códigos de creador para descuentos en las ubicaciones de Topgolf en EE.UU. El ganador de la competencia de minijuegos World Tour puede recibir una Topgolf Black Card para jugar gratis de por vida. Se espera que esta asociación genere más de $3 millones en ingresos proyectados para GameSquare. La colaboración tiene como objetivo fusionar los deportes tradicionales con el mundo digital, mostrando el potencial del contenido de marca inmersivo en los videojuegos.
Zoned는 GameSquare Holdings, Inc. (NASDAQ:GAME)의 자회사로, Fortnite의 UEFN 플랫폼에서 Topgolf Universe를 출시했습니다. 이 몰입형 경험은 플레이어가 Swing Showdown, Topgolf Speedway, Topgolf World Tour와 같은 미니게임이 포함된 가상 Topgolf 시설과 상호작용할 수 있도록 합니다. 프로 Fortnite 플레이어인 Bugha와 Clix는 새 맵을 그들의 1,330만 이상의 Twitch 구독자에게 생중계할 예정입니다.
출시에는 플레이어가 미국의 Topgolf 위치에서 할인 혜택을 받을 수 있는 제작자 코드를 사용할 수 있는 프로모션이 포함되어 있습니다. World Tour 미니게임 대회에서 우승한 사람은 평생 무료 게임을 위한 Topgolf Black Card를 받을 수 있습니다. 이번 파트너십을 통해 GameSquare에는 $3백만 이상의 예상 수익이 창출될 것으로 기대됩니다. 이 협업은 전통 스포츠와 디지털 세계를 융합하려고 하며, 게임에서 몰입형 브랜드 콘텐츠의 잠재력을 보여줍니다.
Zoned, une filiale de GameSquare Holdings, Inc. (NASDAQ:GAME), a lancé le Topgolf Universe sur la plateforme UEFN de Fortnite. Cette expérience immersive permet aux joueurs d'interagir avec une installation virtuelle de Topgolf, comportant des mini-jeux tels que Swing Showdown, Topgolf Speedway et Topgolf World Tour. Les joueurs professionnels de Fortnite, Bugha et Clix, diffuseront en direct la nouvelle carte à leurs plus de 13,3 millions d'abonnés sur Twitch.
Le lancement inclut une promotion où les joueurs peuvent utiliser des codes créateurs pour des réductions dans les établissements Topgolf aux États-Unis. Le gagnant de la compétition de mini-jeux World Tour peut recevoir une Topgolf Black Card pour un accès gratuit à vie. Ce partenariat devrait générer plus de 3 millions de dollars de revenus projetés pour GameSquare. La collaboration vise à fusionner les sports traditionnels avec le monde numérique, mettant en avant le potentiel du contenu de marque immersif dans les jeux.
Zoned, eine Tochtergesellschaft von GameSquare Holdings, Inc. (NASDAQ:GAME), hat das Topgolf Universe auf der UEFN-Plattform von Fortnite gestartet. Dieses immersive Erlebnis ermöglicht es den Spielern, mit einer virtuellen Topgolf-Einrichtung zu interagieren, die Minispiele wie Swing Showdown, Topgolf Speedway und Topgolf World Tour umfasst. Die professionellen Fortnite-Spieler Bugha und Clix werden die neue Karte live an ihre über 13,3 Millionen Twitch-Abonnenten übertragen.
Der Start beinhaltet eine Aktion, bei der die Spieler Creator-Codes für Rabatte in den US-amerikanischen Topgolf-Standorten nutzen können. Der Gewinner des Minispiel-Wettbewerbs World Tour kann eine Topgolf Black Card für kostenloses Spielen auf Lebenszeit erhalten. Es wird erwartet, dass diese Partnerschaft über 3 Millionen $ an prognostizierten Einnahmen für GameSquare generieren wird. Die Zusammenarbeit zielt darauf ab, traditionelle Sportarten mit der digitalen Welt zu verbinden und das Potenzial immersiver Markeninhalte im Gaming zu demonstrieren.
- Launch of Topgolf Universe on Fortnite's UEFN platform, expanding brand reach
- Partnership expected to generate over $3 million in projected revenue for GameSquare
- Collaboration with popular Fortnite players Bugha and Clix, reaching 13.3M+ Twitch subscribers
- Promotional campaign offering discounts at U.S. Topgolf locations using creator codes
- None.
Insights
The partnership between Topgolf and Fortnite represents a significant move for GameSquare Holdings (NASDAQ:GAME) into the lucrative intersection of gaming, sports and entertainment. This collaboration is projected to generate over
The deal showcases GameSquare's subsidiary Zoned's ability to secure high-profile partnerships and create innovative marketing solutions. This could potentially lead to more similar deals in the future, opening up new revenue streams. The involvement of popular Fortnite players like Bugha and Clix, with their massive follower bases, adds significant promotional value.
However, investors should note that while this partnership is promising, GameSquare is still a small-cap company operating in a highly competitive and rapidly evolving market. The success of this venture and its long-term impact on GameSquare's financials remain to be seen.
The Topgolf Universe in Fortnite represents a cutting-edge approach to branded content in gaming. This integration goes beyond traditional in-game advertising, offering a fully interactive experience that blends Topgolf's real-world appeal with Fortnite's virtual playground.
The variety of minigames and challenges within the Topgolf Universe demonstrates a deep understanding of what engages Fortnite players. This could serve as a blueprint for future brand integrations in the metaverse, potentially opening up new revenue streams for both game developers and brands.
The cross-promotion between virtual and physical Topgolf locations is particularly noteworthy. Offering in-game codes for discounts at real Topgolf venues creates a unique synergy between digital and physical experiences, which could drive foot traffic to Topgolf locations and increase player engagement in the game.
Players Can Now Tee Off in a Fully Playable Topgolf Universe, Complete with Minigames in Custom Cities - NOW LIVE
FRISCO, TX / ACCESSWIRE / September 24, 2024 / Zoned, a full-service marketing agency dedicated to bridging the gap between gaming and pop culture, and wholly owned subsidiary of GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), is excited to announce the recent launch of the Topgolf Universe on Fortnite's UEFN platform.
Download hi-res images HERE.
Topgolf is breaking new ground in virtual entertainment, launching an immersive experience on Fortnite's UEFN platform. For the first time ever, players can dive into a fully interactive version of the iconic Topgolf experience-teeing off, racing, and exploring-all within Fortnite's expansive universe. Topgolf and Fortnite have come together to represent the growing convergence of entertainment, sports, and gaming, redefining how brands can engage with their audience. Watch the trailer HERE and play NOW!
The Topgolf UEFN map is yet another example of the marketing potential found within Fortnite, providing players with a branded experience that blends real-world excitement with the creativity and interactivity of the metaverse.
"At Topgolf, we're always seeking for ways to connect people through play, and our collaboration with Fortnite is the perfect way to bring the fun of Topgolf to the virtual world," said Topgolf Chief Brand Officer Geoff Cottrill. "This map is designed to deliver the same excitement and energy you experience at one of our venues. We can't wait to see how players come together to enjoy the game in a whole new way!"
The expansive map features a Topgolf facility where players can engage in a series of minigames designed for replayability and immersive fun, including:
Swing Showdown - Where players embody the golf ball, taking on gravity and precision to hit the perfect shot.
Topgolf Speedway - A fast-paced racing challenge that brings the adrenaline of the racetrack to the Topgolf universe.
Golf Ball Ramp Jump Challenge & Whack-a-Ball - Challenges that push creative limits within the UEFN platform.
Topgolf World Tour - Hero mode that takes players through 4 iconic Topgolf locations around the world: Santa Monica, Bangkok, Dubai and Las Vegas. Players will take the form of a golf ball and move through a tabletop mini golf speedrun course. Challenging players' movement abilities, they must navigate golf-themed obstacles, which increasingly get more challenging as the tour continues.
To launch the new UEFN map, professional Fortnite players Bugha and Clix will livestream to their combined 13.3M+ Twitch subscribers, exploring the new arcade-style map and inviting players to join in to play. Additionally, Bugha, Clix and notable Fortnite creators Nate Hill and Kazify, will further promote the map on their social platforms offering an exclusive promotion where patrons can use code CLIX, BUGHA, NATEHILL or KAZ to earn
This announcement follows a series of strategic partnerships secured by Zoned, a full-service marketing agency under GameSquare Holdings that specializes in bridging the gap between gaming and pop culture. The combined partnership campaigns are expected to generate over
"We've loved bringing Topgolf to life in Fortnite," says Carlos Tovar, President of ZONED. "What we've created is a memorable, engaging experience for gamers by merging traditional sports with the digital world - authentically bringing Topgolf into players' living rooms. At Zoned, we believe projects like this show the potential of immersive branded content and how it can deliver value for both brands and gamers alike."
For more information on how to play, please visit https://www.fortnite.com/@moonlightgsq/2933-6288-8371.
**This is not sponsored, endorsed, or administered by Epic Games, Inc.
About Topgolf
A Topgolf Callaway Brands Corp. (MODG) brand, Topgolf is the ultimate instigator of play. Thanks to our 100+ outdoor venues around the globe, industry-leading Toptracer technology, mobile game and app, we're leading the charge of modern golf wherever our Players are. We offer a variety of tech-driven games, a top-tier food and drink menu, and a vibe focused on more play for all. Topgolf brands are on a mission to enable Players to hit 50 billion golf balls between 2022 and 2025. To learn more or make plans to come play around, visit topgolf.com.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
Media Contacts:
Topgolf:
Email: press@topgolf.com
GameSquare:
Alana Battaglia
Email: ab@wearetheuntold.com
SOURCE: GameSquare Holdings, Inc.
View the original press release on accesswire.com
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