Gambling.com Group Approved to Provide Online Sports Betting Services in Louisiana

Rhea-AI Summary

Gambling.com Group (Nasdaq: GAMB) has received approval from the Louisiana Gaming Control Board to offer marketing services to licensed gaming operators in Louisiana as online sports betting launches on January 28, 2022. This marks the state's entry into online sports betting, following New York's recent launch. The Group's CEO, Charles Gillespie, highlighted Louisiana's potential due to its rich sports culture and favorable market conditions. The company is poised to leverage its brands, including Gambling.com and Bookies.com, to provide sports bettors with expert insights and services.

Positive

• Approval for marketing services boosts operational footprint in Louisiana.
• Online sports betting is expected to drive significant engagement and revenue.
• Company's established brands are well-positioned to capitalize on the new market.

Negative

• None.

CHARLOTTE, N.C., Jan. 27, 2022 /PRNewswire/ -- Gambling.com Group Limited (Nasdaq: GAMB) ("Gambling.com Group" or the "Group"), a leading provider of player acquisition services for the regulated global online gambling industry, has completed the application process and has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state. Online sportsbooks are expected to begin taking legal wagers on Friday, January 28^th, 2022.

Louisiana will become the second U.S. state to launch online sports betting this month, after the New York market went live on January 8^th. Online sports betting in Louisiana will be available in 55 of the state's 64 parishes that approved sports betting in November 2020.

"There has already been a tremendous amount of momentum for the online gaming industry in 2022, as Louisiana will join New York in launching mobile sports betting this month," said Charles Gillespie, Chief Executive Officer of Gambling.com Group. "Louisiana has a rich sporting history – both professionally and collegiately – and our dedicated team of journalists, analysts and handicappers will give Louisiana sports fans the best chance to succeed in what will be one of the more exciting sports betting markets in the country."

With two major professional sports teams, a number of major college programs and up to 20 online licensed land-based casinos, the Group believes the foundation is in place for Louisiana to be a big player in the regulated U.S. online gambling market.

Caroline Smart, Vice President at Gambling.com Group, added, "Louisiana allowing several sportsbooks to take legal sports bets in advance of the NFL conference championship games and the Super Bowl is a win for sports bettors in the state. With an open, free-market approach and a reasonable tax rate, sports betting operators will bring the best products and experiences to Louisiana. The Group is well positioned through its U.S.-facing brands, including Gambling.com, Bookies.com and Rotowire.com, to provide sports bettors in the state with expert picks, real-time odds comparisons, online sportsbook reviews and the latest news."

For further information, please contact:
Media: Jennifer Arapoff, Gambling.com Group, media@gdcgroup.com
Investors: Ross Collins, Alpha-IR Group, investors@gdcgroup.com

About Gambling.com Group

Gambling.com Group Limited (Nasdaq: GAMB) is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group operates from offices in Ireland, the United States, and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 30 websites in six languages across 13 national markets covering all aspects of the online gambling industry, including iGaming and sports betting.

 

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SOURCE Gambling.com Group

FAQ

What is the significance of Gambling.com Group's approval in Louisiana?

Gambling.com Group has been approved to provide marketing services for online sports betting in Louisiana, enhancing its operational presence and potential revenue opportunities.

When does online sports betting start in Louisiana?

Online sports betting in Louisiana is set to begin on January 28, 2022.

How does Gambling.com Group plan to support sports bettors in Louisiana?

Gambling.com Group will use its brands to offer expert picks, odds comparisons, and sportsbook reviews to Louisiana sports bettors.

What other states have recently launched online sports betting?

Louisiana is the second state to launch online sports betting in January 2022, following New York's launch on January 8.

What types of services does Gambling.com Group offer?

Gambling.com Group provides player acquisition services, expert insights, and digital marketing services exclusively for the online gambling industry.