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Galderma's Differin has launched the first-in-category Roblox experience with its 'Level Up' campaign, integrating acne care education into five popular Roblox games. The initiative targets the gaming community, particularly teens and young adults, where they spend an average of 2.5 hours daily.
The campaign features interactive mini-games including Foam Blaster, Power Patch Splat, and Zit Zapper, where players can engage with Differin's products while learning about skin health. Players can earn virtual items and exclusive rewards, with additional bonuses available by uploading Differin purchase receipts.
The campaign addresses a significant health challenge, considering that 50 million Americans experience acne annually, with 85% aged 12-24, and 60% reporting decreased confidence due to acne. Roblox, with 88 million daily active users (60% aged 13+), serves as an ideal platform for reaching Gen Alpha and Gen Z, who comprise 90% of gaming platform users.
