Galderma's Differin is helping destigmatize acne care with first in category Roblox experience
Galderma's Differin has launched the first-in-category Roblox experience with its 'Level Up' campaign, integrating acne care education into five popular Roblox games. The initiative targets the gaming community, particularly teens and young adults, where they spend an average of 2.5 hours daily.
The campaign features interactive mini-games including Foam Blaster, Power Patch Splat, and Zit Zapper, where players can engage with Differin's products while learning about skin health. Players can earn virtual items and exclusive rewards, with additional bonuses available by uploading Differin purchase receipts.
The campaign addresses a significant health challenge, considering that 50 million Americans experience acne annually, with 85% aged 12-24, and 60% reporting decreased confidence due to acne. Roblox, with 88 million daily active users (60% aged 13+), serves as an ideal platform for reaching Gen Alpha and Gen Z, who comprise 90% of gaming platform users.
Differin di Galderma ha lanciato la prima esperienza in categoria su Roblox con la sua campagna 'Level Up', integrando l'educazione alla cura dell'acne in cinque popolari giochi di Roblox. L'iniziativa si rivolge alla comunità dei videogiocatori, in particolare agli adolescenti e ai giovani adulti, che trascorrono in media 2,5 ore al giorno.
La campagna presenta mini-giochi interattivi tra cui Foam Blaster, Power Patch Splat e Zit Zapper, dove i giocatori possono interagire con i prodotti di Differin mentre apprendono sulla salute della pelle. I giocatori possono guadagnare oggetti virtuali e ricompense esclusive, con ulteriori bonus disponibili caricando le ricevute d'acquisto di Differin.
La campagna affronta una sfida sanitaria significativa, considerando che 50 milioni di americani soffrono di acne ogni anno, con l'85% di essi di età compresa tra 12 e 24 anni, e il 60% che riporta una diminuzione della fiducia a causa dell'acne. Roblox, con 88 milioni di utenti attivi giornalieri (60% di età superiore ai 13 anni), rappresenta una piattaforma ideale per raggiungere la Gen Alpha e la Gen Z, che costituiscono il 90% degli utenti della piattaforma di gioco.
Differin de Galderma ha lanzado la primera experiencia en su categoría en Roblox con su campaña 'Level Up', integrando la educación sobre el cuidado del acné en cinco juegos populares de Roblox. La iniciativa está dirigida a la comunidad de jugadores, especialmente a los adolescentes y jóvenes adultos, que pasan un promedio de 2.5 horas al día.
La campaña presenta mini-juegos interactivos, incluyendo Foam Blaster, Power Patch Splat y Zit Zapper, donde los jugadores pueden interactuar con los productos de Differin mientras aprenden sobre la salud de la piel. Los jugadores pueden ganar artículos virtuales y recompensas exclusivas, con bonificaciones adicionales disponibles al cargar los recibos de compra de Differin.
La campaña aborda un desafío de salud significativo, considerando que 50 millones de estadounidenses experimentan acné anualmente, con un 85% de ellos entre 12 y 24 años, y un 60% reportando una disminución de la confianza debido al acné. Roblox, con 88 millones de usuarios activos diarios (60% mayores de 13 años), sirve como una plataforma ideal para alcanzar a la Generación Alpha y la Generación Z, que representan el 90% de los usuarios de la plataforma de juegos.
갈더마의 디퍼린이 '레벨 업' 캠페인으로 카테고리 최초의 로블록스 경험을 출시했습니다. 이 캠페인은 여드름 관리 교육을 다섯 개의 인기 로블록스 게임에 통합하고 있습니다. 이 이니셔티브는 게임 커뮤니티, 특히 10대와 젊은 성인을 대상으로 하며, 이들은 평균적으로 하루에 2.5시간을 게임에 소비합니다.
캠페인은 Foam Blaster, Power Patch Splat, Zit Zapper와 같은 인터랙티브 미니 게임을 특징으로 하며, 플레이어는 디퍼린 제품과 상호작용하면서 피부 건강에 대해 배울 수 있습니다. 플레이어는 가상 아이템과 독점 보상을 얻을 수 있으며, 디퍼린 구매 영수증을 업로드하면 추가 보너스도 제공됩니다.
이 캠페인은 매년 5천만 명의 미국인이 여드름을 경험한다는 중요한 건강 문제를 다루고 있으며, 이 중 85%가 12세에서 24세 사이이고, 60%는 여드름으로 인해 자신감이 감소했다고 보고합니다. 일일 활성 사용자 8천8백만 명을 보유한 로블록스(60%가 13세 이상)는 Gen Alpha와 Gen Z에 도달하기 위한 이상적인 플랫폼으로, 이들은 게임 플랫폼 사용자 중 90%를 차지합니다.
Differin de Galderma a lancé la première expérience de sa catégorie sur Roblox avec sa campagne 'Level Up', intégrant l'éducation sur les soins de l'acné dans cinq jeux populaires de Roblox. L'initiative cible la communauté des joueurs, en particulier les adolescents et les jeunes adultes, qui passent en moyenne 2,5 heures par jour à jouer.
La campagne propose des mini-jeux interactifs tels que Foam Blaster, Power Patch Splat et Zit Zapper, où les joueurs peuvent interagir avec les produits de Differin tout en apprenant sur la santé de la peau. Les joueurs peuvent gagner des objets virtuels et des récompenses exclusives, avec des bonus supplémentaires disponibles en téléchargeant des reçus d'achat de Differin.
La campagne aborde un défi de santé majeur, sachant que 50 millions d'Américains souffrent d'acné chaque année, dont 85 % ont entre 12 et 24 ans, et 60 % signalent une baisse de confiance en soi à cause de l'acné. Roblox, avec 88 millions d'utilisateurs actifs quotidiens (60 % âgés de 13 ans et plus), constitue une plateforme idéale pour atteindre la Génération Alpha et la Génération Z, qui représentent 90 % des utilisateurs de la plateforme de jeux.
Galdermas Differin hat mit seiner 'Level Up'-Kampagne die erste Erfahrung ihrer Art auf Roblox gestartet, die die Aufklärung über Aknepflege in fünf beliebten Roblox-Spielen integriert. Die Initiative richtet sich an die Gaming-Community, insbesondere an Teenager und junge Erwachsene, die durchschnittlich 2,5 Stunden täglich spielen.
Die Kampagne bietet interaktive Minispiele wie Foam Blaster, Power Patch Splat und Zit Zapper, in denen die Spieler mit den Produkten von Differin interagieren und gleichzeitig etwas über Hautgesundheit lernen können. Die Spieler können virtuelle Gegenstände und exklusive Belohnungen verdienen, mit zusätzlichen Boni, die durch das Hochladen von Differin-Kaufbelegen verfügbar sind.
Die Kampagne adressiert eine bedeutende Gesundheitsherausforderung, da 50 Millionen Amerikaner jährlich an Akne leiden, wobei 85% zwischen 12 und 24 Jahren alt sind und 60% berichten, dass ihr Selbstbewusstsein durch Akne beeinträchtigt wird. Roblox, mit 88 Millionen täglichen aktiven Nutzern (60% über 13 Jahre), ist eine ideale Plattform, um die Generation Alpha und die Generation Z zu erreichen, die 90% der Nutzer der Gaming-Plattform ausmachen.
- First-mover advantage in acne care category on Roblox platform
- Strategic access to 88 million daily active Roblox users
- Integration with multiple popular gaming platforms (Twitch, Reddit, TikTok, YouTube)
- Direct engagement with target demographic (Gen Z and Gen Alpha)
- No immediate revenue impact metrics provided
- Campaign restricted to users 13+ years old, limiting full market reach
- Differin's 'Level Up' campaign is integrated into top Roblox games.
- By infusing acne care into Roblox, Differin is tackling a significant emotional and mental health challenge with education, confidence and community building among teens and the gaming community.
- The activation strategically places acne care education inside five top Roblox experiences, ensuring the brand reaches young gamers where they already spend an average of 2.5 hours per day1.
"Differin has always been a pioneering brand in acne treatment, and the 'Level Up' campaign brings that innovative spirit to the teen community by gamifying the acne care many teens and young adults face daily. We're connecting with people in new ways by offering real solutions on a platform where people naturally gather, play and express themselves."
TARA LOFTIS, GLOBAL PRESIDENT, DERMATOLOGICAL SKINCARE, GALDERMA
According to the American Academy of Dermatology, 50 million Americans experience acne annually, with
The Differin 'Level Up' Lobby appears across five popular Roblox experiences visited by millions monthly, including NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP and The Floor is Lava.This ensures that Differin meets its audience where they live, play and engage.
The collaboration on Roblox aims to further evolve the 'Level Up' campaign, exploring new media in ways that connect with the next generation of gamers. The interactive space features an acne care education mini-game packed with Differin's acne-fighting arsenal. Participants can engage in three quick mini-game experiences:
- Foam Blaster: Players use the foam blaster to clean hovering faces with Differin's
10% Benzoyl Peroxide Maximum Strength Foaming Cleanser. - Power Patch Splat: Players launch Differin Power Patches at the right moment to splat pimples.
- Zit Zapper: Players zap zits as they appear on hovering faces with Differin's
10% Benzoyl Peroxide Spot Treatment.
The more you play, the more you earn — and learn. Players can win virtual items, score exclusive rewards, and even unlock bonuses by uploading a Differin purchase receipt, bridging real-life skincare with virtual rewards. The experience blends education with commerce: shoppers can upload a receipt from any Differin product purchase from retailers where Differin is sold to claim a power-up of their choice in participating Differin 'Level Up' Lobby Roblox experiences, bridging real-life skincare with virtual rewards.
The Differin 'Level Up' Lobby is now available on Roblox to players ages 13+. There is no purchase necessary to participate. Learn more at TreatAcne.com.
In addition to Roblox, Differin's 'Level Up' campaign spans the gaming ecosystem, with activations on platforms and services like Twitch, Reddit, TikTok, YouTube, and more. This holistic strategy leverages every touchpoint gamers frequent, providing Gen Z audiences with effective solutions for managing acne, ensuring they can face the challenges of both gaming and life with clearer skin and higher self-esteem.
About Differin®
Differin®, part of the Galderma portfolio, was the first brand to receive FDA approval to make the power of a prescription-strength, acne-fighting retinoid available over-the-counter, marking the newest ingredient in the OTC acne category in more than 30 years. With a commitment to providing effective acne solutions, the Differin portfolio also includes cleansers, treatments, and moisturizers to support and provide wholistic acne solutions. Products are available at major retailers nationwide. For more information on the 'Level Up' campaign and Differin products, visit http://treatacne.com/ and for more information on Differin, please visit www.differin.com.
About Galderma
Galderma (SIX: GALD) is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ—the skin—meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com
Media Contact
Jeffrey Smith
Head of
jeffrey.smith@galderma.com
+ 1 (682) 401- 8428
REFERENCES:
1.Roblox (2024) Brands.Roblox.com
2. American Academy of Dermatology Association (2024) Acne Can Affect More Than Your Skin
3. New Zoo (2024) How consumers engage with games today
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SOURCE Galderma
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