Olympic Silver Medalists Kassidy Cook and Sarah Bacon Dive into Partnership with First Watch
First Watch, a leading Daytime Dining concept, has partnered with Olympic silver medalists Kassidy Cook and Sarah Bacon for a unique promotion. The duo, known as 'Cook'N Bacon', won America's first medal at the 2024 Paris Olympic Games in the women's 3-meter synchronized springboard event. First Watch is offering a chance to win free brunch for a year for two lucky pairs.
The partnership, developed with Parity, a sports sponsorship platform for professional women athletes, aligns with First Watch's core values and 'You First' commitment. From August 29 to September 3, fans can enter the contest by following @FirstWatch on Instagram and tagging their 'Cook' to their 'Bacon' - the person they're most in sync with.
First Watch operates more than 535 restaurants in 29 states, offering made-to-order breakfast, brunch, and lunch using fresh ingredients. The company follows a 'Follow the Sun' food ethos to source seasonal ingredients.
First Watch, un concetto leader nella ristorazione diurna, ha collaborato con le medagliate olimpiche Kassidy Cook e Sarah Bacon per una promozione unica. Il duo, noto come 'Cook'N Bacon', ha vinto la prima medaglia per l'America ai Giochi Olimpici di Parigi 2024 nell'evento femminile del tuffo sincronizzato dal trampolino da 3 metri. First Watch offre la possibilità di vincere brunch gratuiti per un anno per due fortunate coppie.
La collaborazione, sviluppata con Parity, una piattaforma di sponsorizzazione sportiva per atlete professioniste, è in linea con i valori fondamentali di First Watch e il suo impegno 'You First'. Dal 29 agosto al 3 settembre, i fan possono partecipare al concorso seguendo @FirstWatch su Instagram e taggando il loro 'Cook' alla loro 'Bacon' - la persona con cui si trovano più in sintonia.
First Watch gestisce più di 535 ristoranti in 29 stati, offrendo colazione, brunch e pranzo preparati su ordinazione utilizzando ingredienti freschi. L'azienda segue un'etica alimentare chiamata 'Follow the Sun' per selezionare ingredienti stagionali.
First Watch, un concepto líder en la restauración diurna, se ha asociado con las medallistas olímpicas Kassidy Cook y Sarah Bacon para una promoción única. El dúo, conocido como 'Cook'N Bacon', ganó la primera medalla de América en los Juegos Olímpicos de París 2024 en el evento de trampolín sincronizado femenino de 3 metros. First Watch está ofreciendo una oportunidad para ganar brunch gratis por un año para dos afortunadas parejas.
La asociación, desarrollada con Parity, una plataforma de patrocinio deportivo para atletas profesionales femeninas, se alinea con los valores fundamentales de First Watch y su compromiso 'You First'. Desde el 29 de agosto hasta el 3 de septiembre, los aficionados pueden participar en el concurso siguiendo a @FirstWatch en Instagram y etiquetando a su 'Cook' con su 'Bacon': la persona con la que están más en sintonía.
First Watch opera más de 535 restaurantes en 29 estados, ofreciendo desayuno, brunch y almuerzo hechos a pedido con ingredientes frescos. La compañía sigue una ética alimentaria llamada 'Follow the Sun' para abastecerse de ingredientes de temporada.
퍼스트 와치(First Watch)는 주간 다이닝의 선도적인 개념으로, 올림픽 은메달리스트인 카시디 쿡(Kassidy Cook)과 사라 베이컨(Sarah Bacon)과 협력하여 특별 프로모션을 진행합니다. '쿡'과 '베이컨'으로 알려진 이 듀오는 2024 파리 올림픽에서 여성 3미터 싱크로 점프 이벤트에서 미국의 첫 메달을 획득했습니다. 퍼스트 와치는 두 쌍의 행운의 커플에게 1년 무료 브런치를 받을 수 있는 기회를 제공합니다.
이 파트너십은 전문 여성 운동선수를 위한 스포츠 후원 플랫폼인 파리티(Parity)와 함께 개발되었으며, 퍼스트 와치의 핵심 가치 및 '너 우선(You First)' 약속과 일치합니다. 8월 29일부터 9월 3일까지, 팬들은 인스타그램에서 @FirstWatch를 팔로우하고 그들의 '쿡'과 가장 잘 맞는 사람인 '베이컨'을 태그하여 콘테스트에 참여할 수 있습니다.
퍼스트 와치는 29개 주에 535개 이상의 레스토랑을 운영하고 있으며, 신선한 재료를 사용하여 주문에 따라 아침 식사, 브런치, 점심을 제공합니다. 이 회사는 제철 재료를 조달하기 위해 '태양을 따르라(Follow the Sun)'라는 식품 윤리를 따릅니다.
First Watch, un concept leader dans la restauration diurne, s'est associé aux médaillées olympiques Kassidy Cook et Sarah Bacon pour une promotion unique. Ce duo, connu sous le nom de 'Cook'N Bacon', a remporté la première médaille pour l'Amérique lors des Jeux Olympiques de Paris 2024 dans l'épreuve de plongeon synchronisé de 3 mètres pour femmes. First Watch offre une chance de gagner un brunch gratuit pendant un an pour deux couples chanceux.
Ce partenariat, développé avec Parity, une plateforme de parrainage sportif pour les athlètes professionnelles féminines, s'aligne sur les valeurs fondamentales de First Watch et son engagement 'You First'. Du 29 août au 3 septembre, les fans peuvent participer au concours en suivant @FirstWatch sur Instagram et en taguant leur 'Cook' à leur 'Bacon' - la personne avec qui ils sont le plus en phase.
First Watch gère plus de 535 restaurants dans 29 États, offrant des petits-déjeuners, brunchs et déjeuners préparés sur commande avec des ingrédients frais. L'entreprise suit une éthique alimentaire appelée 'Follow the Sun' pour s'approvisionner en ingrédients saisonniers.
First Watch, ein führendes Konzept im Bereich Tagesgastronomie, hat sich mit den Olympiasiegerinnen Kassidy Cook und Sarah Bacon für eine einzigartige Promotion zusammengetan. Das Duo, bekannt als 'Cook'N Bacon', gewann Amerikas erste Medaille bei den Olympischen Spielen 2024 in Paris im Frauen-Synchronspringen vom 3-Meter-Brett. First Watch bietet eine Chance, ein Jahr lang kostenlos Brunch für zwei glückliche Paare zu gewinnen.
Die Partnerschaft, die in Zusammenarbeit mit Parity, einer Plattform für Sportpatenschaften für professionelle Athletinnen, entstand, steht im Einklang mit den Kernwerten von First Watch und dem Engagement 'You First'. Vom 29. August bis 3. September können Fans am Wettbewerb teilnehmen, indem sie @FirstWatch auf Instagram folgen und ihre 'Cook' mit ihrer 'Bacon' taggen - der Person, mit der sie am besten harmonieren.
First Watch betreibt mehr als 535 Restaurants in 29 Bundesstaaten und bietet frisch zubereitetes Frühstück, Brunch und Mittagessen an. Das Unternehmen folgt einer 'Follow the Sun'-Ernährungsphilosophie, um saisonale Zutaten zu beziehen.
- Partnership with Olympic silver medalists may increase brand visibility and appeal
- Promotion offering free brunch for a year could drive customer engagement and social media presence
- Alignment with women athletes supports brand values and may enhance public image
- Extensive restaurant network with over 535 locations in 29 states indicates strong market presence
- Cost of providing free brunch for a year to winners may impact short-term profitability
- timeframe for contest entry (August 29 to September 3) may restrict participation and potential reach
Daytime Dining leader teams up with "Cook'N Bacon" to giveaway free brunch for a year for two lucky pairs
While the pair's last names and clever hashtag, #breakfastisserved, originally caught the restaurant's attention, it was the synchronization with First Watch's culture that solidified the partnership. First Watch is known for its "You First" commitment to employees and customers, and specifically its core values of "Roll Up Your Sleeves," "Be Kind" and "Stand Shoulder to Shoulder."
"We admire Kassidy and Sarah for their commitment to working hard with infectious positivity, resilience and grit," said Laura Sorensen, Chief People Officer at First Watch. "We believe that a day well spent starts with the company you keep … and they certainly keep good company! These athletes literally 'Stand Shoulder to Shoulder' on the diving board – a value we hold dear as our teams work together to make days brighter for customers at every opportunity."
The Olympians, known affectionately as "Cook'N Bacon," won Silver in the women's 3-meter synchronized springboard event, taking home America's first medal of the 2024 Paris Olympic Games.
Now, two lucky winners (and a friend each) will win free First Watch for a year.* Thursday, August 29 through Tuesday, September 3, fans who follow @FirstWatch on Instagram can enter to win by tagging the "Cook" to their "Bacon" on this post – the person they are most in "sync" with.
First Watch has been fueling athletes for years. The menu takes an elevated approach to traditional breakfast, brunch and lunch offerings made to order using fresh ingredients in a kitchen without fryers, microwaves and heat lamps. To uncover the best ingredients, the restaurant is guided by a "Follow the Sun" food ethos to source fresh ingredients, wherever and whenever they are in season.
The restaurant has a long history of supporting athletes. The Cook'N Bacon partnership was developed in partnership with the premiere sports sponsorship platform for professional women athletes, Parity, and highlights First Watch's continued commitment to support women-athletes.
* The First Watch Brunch for A Year Sweepstakes ("Sweepstakes") is open to all natural persons who are legal residents of
About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients across its network of neighborhood restaurants. A recipient of hundreds of local "Best Breakfast" and "Best Brunch" accolades, First Watch's chef-driven menu includes elevated executions of classic favorites, along with specialties such as the Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation, Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was recognized as the top restaurant brand in Yelp's inaugural list of the top 50 most-loved brands in the
About Parity
Minority-founded in 2020, Parity is a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports. By developing high-impact collaborations between brands, professional women athletes and their fans, Parity has proudly put millions in the pockets of women athletes, attracting dozens of brands – from Microsoft® to Morgan Stanley® – to the movement in the process. The platform offers connections to more than 1,000 women athletes from 80+ sports, including over 250 Olympians and Paralympians. For more information on how to tap into the rapidly rising influence and popularity of women athletes, visit https://paritynow.co or follow us on Instagram and LinkedIn.
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SOURCE First Watch Restaurants, Inc.
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