First Watch Brings the Heat This Holiday Season with Festive Menu Additions

Rhea-AI Summary

First Watch has launched a new seasonal menu featuring a variety of spicy, sweet, and savory dishes, including the Million Dollar Breakfast Sandwich that incorporates Mike's Hot Honey. Available nationwide until January 2, 2022, this menu includes highlights like Short Rib Poutine Hash and Cinnamon Chip Pancake Breakfast. The new offerings complement First Watch's established breakfast, brunch, and lunch options, enhancing customer experience during the winter season. For more information, visit First Watch's official website.

Positive

• Introduction of a seasonal menu that may attract new and returning customers.
• Incorporation of popular ingredients like Mike's Hot Honey could enhance brand recognition.
• Menu items are available through various service options, increasing accessibility.

Negative

• None.

Revel in the holiday spirit with First Watch’s new seasonal menu featuring spicy, sweet and savory dishes sure to make the season merry and bright – including a breakfast sandwich featuring cult favorite Mike’s Hot Honey – now available at restaurants nationwide for a limited time

BRADENTON, Fla., Nov. 01, 2021 (GLOBE NEWSWIRE) -- As temperatures continue to fall, giving way to the holiday and winter seasons, First Watch – a leading Daytime Dining concept with more than 420 restaurants nationwide – invites guests to warm up with a new menu of seasonally inspired dishes, including a decadent new breakfast sandwich featuring its famous Million Dollar Bacon and the one-and-only Mike’s Hot Honey.

“I’ve been a fan of Mike’s brand for years, and it’s been a personal mission of mine to incorporate this hot honey into one of our dishes here at First Watch. I can say this Million Dollar Breakfast Sandwich is one of my favorite seasonal menu items we had the joy of creating,” said Chef Shane Schaibly, Senior Vice President of Culinary Strategy for First Watch. “While this incredible glaze was originally created to drizzle on some fresh New York pizza, it’s being used in so many other applications today. The combination of Mike’s with our fan-favorite Million Dollar Bacon, smoked Wisconsin Gouda, all-natural pork sausage and a griddled English Muffin – it’s a flavor combination that you simply have to taste for yourself.”

First Watch’s holiday menu selections are available nationwide* through Jan 2^nd and include:

• Million Dollar Breakfast Sandwich – Million Dollar Bacon, Jones Dairy Farm all-natural pork sausage patty, an over-easy cage-free egg, smoked Wisconsin Gouda, fresh arugula and Mike’s Hot Honey® drizzled on a griddled English muffin. Served with lemon-dressed organic mixed greens
• Short Rib Poutine Hash – Red wine–braised beef short rib tossed with fresh seasoned potatoes, house-roasted Crimini mushrooms and shallots, Mozzarella cheese and all-natural Wisconsin white cheddar cheese curds. Topped with two cage-free eggs cooked any style, a creamy demi-glace sauce and fresh herbs.
• Cinnamon Chip Pancake Breakfast – Two cage-free eggs cooked any style with a cinnamon chip pancake and your choice of bacon, all-natural chicken, pork or turkey sausage.
• Caramel Pecan Cinnamon Roll – A warm cinnamon roll topped with a brown sugar caramel sauce, pecans and a lightly sweetened crème anglaise. Perfect for sharing!

From the Juice Bar:

• Red Medicine – Pomegranate, cranberry, black tea, local honey and cinnamon.
  

First Watch’s new seasonal menu items are available to order alongside its robust menu of breakfast, brunch and lunch favorites at most locations nationwide for pickup, delivery and dine-in service. To place an order or join a digital waitlist, guests can visit FirstWatch.com or download the First Watch App available for Apple iOS and Android.

First Watch is open for breakfast, brunch and lunch seven days a week from 7 a.m. until 2:30 p.m. For more information about First Watch, its seasonal menu offerings or to find the nearest location, visit firstwatch.com.

* Not available in the Tampa Bay area

About First Watch
First Watch is an award-winning Daytime Dining restaurant concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. First Watch offers traditional favorites, such as pancakes, omelets, sandwiches and salads, alongside specialty items like the Quinoa Power Bowl®, Avocado Toast and the Chickichanga. There are more than 420 First Watch restaurants in 28 states, and the restaurant concept is majority owned by Advent International, one of the world's largest private-equity firms.

Media Relations Contact:
FirstWatch@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/0855117c-31a7-4846-b18e-5c6db0799731 

FAQ

What are the new seasonal menu items at First Watch for 2021?

The new seasonal menu includes items like the Million Dollar Breakfast Sandwich, Short Rib Poutine Hash, and Cinnamon Chip Pancake Breakfast.

How long will the new menu at First Watch be available?

The seasonal menu will be available until January 2, 2022.

Where can I order First Watch's new seasonal menu items?

You can order the seasonal menu items for pickup, delivery, or dine-in at most First Watch locations nationwide.

What is the Million Dollar Breakfast Sandwich at First Watch?

The Million Dollar Breakfast Sandwich features Million Dollar Bacon, a pork sausage patty, an over-easy egg, smoked Wisconsin Gouda, arugula, and Mike's Hot Honey on a griddled English muffin.

Are the new menu items available in the Tampa Bay area?

No, the seasonal menu items are not available in the Tampa Bay area.