Working Not Working Releases First-Ever Brand Campaign, “We Love Recruiters” a Light-Hearted Love Song for Recruiters Everywhere

Rhea-AI Summary

Fiverr (NYSE: FVRR) has launched its first brand campaign titled “We Love Recruiters,” aimed at celebrating the vital role of recruiters in a competitive talent market. The campaign is a humorous love song that acknowledges the challenges recruiters face, including a significant job turnover of 4.5 million and 11.55 million job openings in March. Over the past two years, Working Not Working, a Fiverr company, doubled its customer base, indicating strong growth despite a lack of marketing budget until now. The campaign will be promoted on platforms like YouTube, LinkedIn, and Instagram.

Positive

• Working Not Working's customer base doubled over the last two years.
• The new campaign addresses current hiring challenges and celebrates recruiters.

Negative

• None.

New campaign celebrates the everyday challenges recruiters face in a highly competitive hiring market

NEW YORK--(BUSINESS WIRE)-- Working Not Working, a Fiverr company (NYSE: FVRR), the leading platform for curated creative talent, today released its first-ever brand campaign, “We Love Recruiters,” a love song for all talent hirers, to show the company’s appreciation for the incredible work that they do. Recruiters have had to deal with many hurdles in the war for talent, with over 4.5 million people quitting their jobs in March and with 11.55 million job openings (Department of Labor) – it has never been more challenging to not only find the right talent, but convince them to join and commit to a company.

"We Love Recruiters" is a love song for all talent hirers and is meant to show the company's appreciation for the incredible work that they do. (Photo: Business Wire)

“We Love Recruiters” offers a tongue-in-cheek and catchy approach in the form of a love song and rallying cry, giving recruiters a voice to share their experiences. From being ghosted during the hiring process, handling unrealistic asks from potential candidates, and working to fulfill several roles at the same time.

“With employees in the driver’s seat, recruiters are powering through a unique time in hiring,” said Adam Tompkins, Chief Creative Officer and Co-Founder of Working Not Working. “They rarely have their moment to shine and this video aims to elevate their experience in a fun and comedic way. We also wanted to use this as an opportunity to highlight their value and work.”

Over the last two years, Working Not Working’s customer base, which includes recruiters and hiring managers from the world’s top brands, has doubled in growth, pointing to the fact that the company has remained a resource to bridge the gap between creative looking for roles and companies looking for top talent. As a site built by creatives and for creatives, Working Not Working has continued to grow, largely from word-of-mouth, despite not spending any budget on marketing, until now.

“We Love Recruiters” was directed by Hal Kirkland and written by Mark Svartz. The ad will run across social channels including YouTube, LinkedIn, and Instagram. To view the full ad, click here.

About Working Not Working

Working Not Working, a Fiverr company, is a curated community of the best creative talent. The company’s mission is to eliminate the obstacles between creative people and opportunity. WNW helps the most innovative brands in the world hire freelance and full-time creatives. And that’s not hyperbole. Companies like Apple, Google, Wieden+Kennedy, Netflix, TikTok, Airbnb, COLLINS, and The New York Times trust the platform. You can learn more on our website workingnotworking.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220601005322/en/

Holly Steffy

press@fiverr.com

Source: Fiverr International LTD.

FAQ

What is the campaign launched by Fiverr on October 2023?

Fiverr launched the “We Love Recruiters” campaign to celebrate the role of recruiters.

How has Working Not Working's customer base changed recently?

Working Not Working's customer base has doubled in the last two years.

What challenges are recruiters facing according to the Fiverr campaign?

Recruiters face challenges such as high job turnover, with 4.5 million people quitting jobs and 11.55 million job openings.

Where will the 'We Love Recruiters' campaign be showcased?

The campaign will run across social media channels including YouTube, LinkedIn, and Instagram.