Stranger Things Have Happened: Brett Gelman gets a creative makeover in a new Fiverr ad campaign debuting today
Fiverr (NYSE: FVRR) has launched a new advertising campaign featuring Brett Gelman from 'Stranger Things' to promote Fiverr Go, their new AI-powered suite of tools. The campaign, styled as a mockumentary similar to 'The Office', showcases how freelancers can train AI with their personal work style.
The ad features Gelman as 'Another AI', depicting an office worker who produces generic content and copies others' work. The narrative shifts when an artist catches him and decides to train him, demonstrating how Fiverr Go transforms AI into a collaborative tool rather than a replacement for creators.
Currently available to vetted talent with exceptional reviews, Fiverr Go allows professionals in illustration, writing, and voiceover categories to scale their businesses while maintaining creative control. Recent platform updates include commercial licensing for voiceovers, improved watermarking, and enhanced AI assistant features with consultation scheduling capabilities. Fiverr plans to expand the service into additional graphics and music categories.
Fiverr (NYSE: FVRR) ha lanciato una nuova campagna pubblicitaria con Brett Gelman di 'Stranger Things' per promuovere Fiverr Go, la loro nuova suite di strumenti potenziati dall'IA. La campagna, in stile mockumentary simile a 'The Office', mostra come i freelancer possano addestrare l'IA secondo il proprio stile di lavoro personale.
Lo spot vede Gelman interpretare 'Another AI', un impiegato che produce contenuti generici e copia il lavoro degli altri. La storia cambia quando un'artista lo scopre e decide di addestrarlo, dimostrando come Fiverr Go trasformi l'IA in uno strumento collaborativo anziché in un sostituto dei creatori.
Attualmente disponibile per talenti selezionati con recensioni eccellenti, Fiverr Go permette ai professionisti di illustrazione, scrittura e doppiaggio di espandere la propria attività mantenendo il controllo creativo. Gli ultimi aggiornamenti della piattaforma includono licenze commerciali per i doppiaggi, un watermarking migliorato e funzionalità avanzate dell'assistente IA con possibilità di programmare consulenze. Fiverr prevede di estendere il servizio ad altre categorie come grafica e musica.
Fiverr (NYSE: FVRR) ha lanzado una nueva campaña publicitaria con Brett Gelman de 'Stranger Things' para promocionar Fiverr Go, su nueva suite de herramientas impulsadas por IA. La campaña, en formato mockumentary similar a 'The Office', muestra cómo los freelancers pueden entrenar la IA según su propio estilo de trabajo.
El anuncio presenta a Gelman como 'Another AI', un empleado que genera contenido genérico y copia el trabajo de otros. La historia cambia cuando una artista lo descubre y decide entrenarlo, demostrando cómo Fiverr Go convierte la IA en una herramienta colaborativa en lugar de un reemplazo para los creadores.
Actualmente disponible para talentos seleccionados con reseñas excepcionales, Fiverr Go permite a profesionales de ilustración, escritura y locución escalar sus negocios manteniendo el control creativo. Las actualizaciones recientes de la plataforma incluyen licencias comerciales para locuciones, mejora en el marcado de agua y funciones mejoradas del asistente de IA con capacidad para programar consultas. Fiverr planea expandir el servicio a otras categorías como gráficos y música.
Fiverr (NYSE: FVRR)가 'Stranger Things'의 Brett Gelman과 함께 새로운 광고 캠페인 Fiverr Go를 선보였습니다. 이 AI 기반 도구 모음은 'The Office'와 유사한 모큐멘터리 스타일로, 프리랜서들이 자신의 작업 스타일에 맞춰 AI를 훈련시키는 방법을 보여줍니다.
광고에서 Gelman은 'Another AI'라는 사무직원 역할을 맡아, 일반적인 콘텐츠를 생산하고 다른 사람의 작업을 복사하는 모습을 그립니다. 이야기는 한 아티스트가 그를 발견해 훈련시키기로 결정하면서 전환되며, Fiverr Go가 AI를 창작자를 대체하는 도구가 아닌 협업 도구로 변화시킨다는 점을 보여줍니다.
현재 평판이 뛰어난 검증된 인재들에게 제공되는 Fiverr Go는 일러스트, 글쓰기, 보이스오버 분야 전문가들이 창의적 통제권을 유지하면서 비즈니스를 확장할 수 있게 합니다. 최근 플랫폼 업데이트에는 보이스오버 상업 라이선스, 향상된 워터마크 기능, 상담 예약 기능이 포함된 AI 어시스턴트 기능 강화가 포함되어 있습니다. Fiverr는 그래픽 및 음악 분야로 서비스를 확장할 계획입니다.
Fiverr (NYSE : FVRR) a lancé une nouvelle campagne publicitaire avec Brett Gelman de 'Stranger Things' pour promouvoir Fiverr Go, leur nouvelle suite d'outils alimentée par l'IA. La campagne, présentée sous forme de mockumentaire à la manière de 'The Office', montre comment les freelances peuvent entraîner l'IA selon leur style de travail personnel.
La publicité met en scène Gelman en tant que 'Another AI', un employé de bureau qui produit du contenu générique et copie le travail des autres. L'histoire évolue lorsqu'une artiste le surprend et décide de le former, démontrant ainsi comment Fiverr Go transforme l'IA en un outil collaboratif plutôt qu'en un substitut aux créateurs.
Actuellement disponible pour des talents sélectionnés avec d'excellentes évaluations, Fiverr Go permet aux professionnels de l'illustration, de l'écriture et du doublage de développer leur activité tout en conservant le contrôle créatif. Les récentes mises à jour de la plateforme incluent des licences commerciales pour les doublages, un filigrane amélioré et des fonctionnalités avancées de l'assistant IA avec la possibilité de programmer des consultations. Fiverr prévoit d'étendre le service à d'autres catégories telles que le graphisme et la musique.
Fiverr (NYSE: FVRR) hat eine neue Werbekampagne mit Brett Gelman aus 'Stranger Things' gestartet, um Fiverr Go, ihre neue KI-gestützte Toolsuite, zu bewerben. Die Kampagne im Stil eines Mockumentarys ähnlich wie 'The Office' zeigt, wie Freelancer KI mit ihrem persönlichen Arbeitsstil trainieren können.
Die Werbung zeigt Gelman als 'Another AI', einen Büroangestellten, der generische Inhalte erstellt und die Arbeit anderer kopiert. Die Handlung ändert sich, als eine Künstlerin ihn erwischt und beschließt, ihn zu trainieren, um zu zeigen, wie Fiverr Go KI in ein kollaboratives Werkzeug verwandelt, anstatt Kreative zu ersetzen.
Derzeit ist Fiverr Go für ausgewählte Talente mit herausragenden Bewertungen verfügbar und ermöglicht Fachleuten aus den Bereichen Illustration, Schreiben und Voiceover, ihr Geschäft auszubauen und gleichzeitig die kreative Kontrolle zu behalten. Kürzliche Plattform-Updates umfassen kommerzielle Lizenzen für Voiceovers, verbesserte Wasserzeichen und erweiterte KI-Assistenten-Funktionen mit Terminplanungsoptionen. Fiverr plant, den Service auf weitere Grafik- und Musik-Kategorien auszudehnen.
- Launch of innovative AI-powered tool Fiverr Go to help freelancers scale their businesses
- Strategic expansion into AI technology while maintaining focus on creator control
- Platform enhancement with commercial licensing and improved features
- Planned expansion into additional creative categories
- availability - currently restricted to only vetted talent with exceptional reviews
Insights
Fiverr's launch of Fiverr Go represents a strategic countermove to the existential threat AI poses to freelance marketplaces. Rather than fighting the AI tide, Fiverr is cleverly positioning AI as a force multiplier for creators - allowing them to scale their output while maintaining creative control and style.
The rollout to vetted, top-rated talent suggests a measured approach that prioritizes quality while creating exclusivity. This creates two strategic advantages: protecting Fiverr's reputation for quality deliverables while incentivizing freelancers to maintain excellent ratings to access these productivity tools.
The features mentioned - commercial licensing for voiceovers, improved watermarking, and enhanced AI assistants - directly address critical barriers to AI adoption among creative professionals: copyright concerns, work attribution, and workflow integration. By solving these pain points, Fiverr potentially transforms from a simple marketplace into a technology enabler for creative professionals.
Most significantly, this initiative repositions Fiverr from a company potentially vulnerable to AI disruption into one that might benefit from it. If successful, Fiverr Go could increase platform GMV by allowing freelancers to take on more projects, potentially at higher margins, while reducing the likelihood of top talent migrating away from the platform.
The planned expansion into graphics and music categories signals confidence in this approach and suggests a comprehensive platform strategy rather than a experiment.
The Brett Gelman campaign for Fiverr Go demonstrates sophisticated brand positioning in the contentious AI creative space. By directly addressing AI's most controversial aspects - copyright infringement and creator replacement - through humor and cultural references, Fiverr transforms potential brand vulnerabilities into strengths.
The campaign's timing is particularly strategic. As debates about AI and creative work intensify, Fiverr is establishing clear brand territory as champion of the human creator, positioning AI as subservient to human creativity rather than replacing it. This messaging aims to resonate with both sides of Fiverr's marketplace - freelancers concerned about AI competition and clients who want AI efficiency without sacrificing human creative quality.
Using Gelman, known for playing unsettling characters in popular media, creates a clever role reversal that mirrors Fiverr's proposed transformation of the AI narrative from threat to opportunity. This casting choice suggests the campaign targets a sophisticated audience familiar with premium streaming content - likely aligning with Fiverr's strategy to attract higher-value clients and projects.
The investment in a nationally aired campaign featuring a recognizable actor signals significant confidence and financial commitment to the Fiverr Go initiative. The marketing approach - focusing on storytelling over technical features - suggests Fiverr is attempting to differentiate through emotional connection rather than entering a features arms race with other AI tools.
This campaign potentially positions Fiverr to capture mindshare as the platform that successfully bridges human creativity and AI efficiency - a compelling narrative for both creators and investors.
The campaign showcases Fiverr Go, a suite of tools enabling freelancers to scale their capacity and productivity by training AI in their personal signature style
NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Fiverr International ltd. (NYSE: FVRR) today debuted a new advertising campaign starring Brett Gelman ("Stranger Things") for Fiverr Go, a suite of tools that allows creators to train a personalized AI with their own body of work.
Inspired by the comedic "mockumentary" style of "The Office," including awkward interviews breaking the fourth wall and silent stares at the camera, the ad features Gelman portraying "Another AI," a burdensome office colleague who works aimlessly, churns out generic content en masse, and occasionally "borrows" the work of others. Addressing the issue of copyright directly, Gelman's suspiciously familiar output is interrupted when an artist catches him copying her work and decides to train him. The scene launches into a hilarious parody of the most swoon-worthy pottery-making tutorial in movie history, showcasing how Fiverr Go transforms AI by turning it into a collaborator who continuously learns from creators rather than replacing them.
The ad, airing nationally across streaming channels and online beginning today, showcases how top-rated freelancers in illustration, writing, and voiceover categories use Fiverr Go to scale their businesses. By transforming generic AI into a personalized creative sidekick trained in their distinct styles, these professionals are unlocking new levels of productivity and creative capacity while maintaining complete control over their artistic output.
"Instead of AI controlling humans - a dystopian storyline you might see in 'Stranger Things' - we built Fiverr Go to enable freelancers to reclaim their creative power in an AI-driven world," said Matti Yahav, Fiverr CMO. "Brett perfectly embodies our vision of creators thriving with AI as their partner, maintaining ownership of their work while dramatically expanding what they can accomplish."
Yahav noted that in a clever role reversal, Gelman — who has played unsettling characters — trades his dark persona and storyline for an optimistic take on the future of work and creativity.
“I really appreciate Fiverr’s approach to the central concept of the commercial and illustrating clearly what they are about,” said Gelman. “Fiverr is putting the artist first and making it clear that AI is simply an exciting new creative tool.”
Fiverr Go is currently limited to vetted talent who maintain exceptional reviews. Since launching last month, Fiverr has added commercial licensing for voiceovers, improved watermarking, and enhanced the AI assistant with consultation scheduling features. The platform plans to expand into additional graphics and music categories.
Learn more about Fiverr Go at fiverr.com/go.
About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, and Facebook.
Press Contacts:
Jenny Chang
Samantha Caruso
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4fd8e673-e964-4ad2-9cfb-33652b7c8be9
FAQ
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