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Fiverr Unveils “Something from Nothing,” a New Brand Campaign to Inspire People to Turn Their Dreams Into Reality
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Rhea-AI Summary
Fiverr announces its new brand campaign, “Something from Nothing,” aimed at inspiring entrepreneurs worldwide to transform their ideas into reality. The campaign will run across key target markets and utilizes digital, television, and out-of-home advertising. A recent study revealed that 25% of U.S. adults had business ideas in the last 18 months, with 59% not pursuing them due to a lack of resources. The campaign promotes Fiverr freelancers as valuable resources for budding entrepreneurs. The initiative strives to address changing work perspectives, emphasizing autonomy and flexibility in the workplace.
Positive
Launch of the 'Something from Nothing' campaign to inspire entrepreneurs.
Utilization of multiple advertising channels for broad reach.
Study indicates significant market potential with 25% of respondents having business ideas.
Negative
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The global campaign will run in several of Fiverr’s key target markets and will feature a combination of digital, television and OOH ad spend
NEW YORK--(BUSINESS WIRE)--
Fiverr, the company that is changing how the world works together, today announced its new brand campaign, “Something from Nothing.” The new campaign serves to address the notion that there are millions of people, from entrepreneurs to company decision-makers, around the world sitting on incredible business ideas, but only a few of them will turn those ideas into reality.
Fiverr's "Something from Nothing" campaign serves to address the notion that there are millions of people, from entrepreneurs to company decision-makers, around the world sitting on incredible business ideas, but only a few of them will turn those ideas into reality. (Photo: Business Wire)
In a recent study Fiverr conducted in partnership with YouGov that asked U.S. adults about starting a business, 25% of respondents revealed they had a business idea in the last 18 months; however, of the nearly 60 percent (59%) who never pursued their business idea, 58% said it was due to lack of resources. The new campaign addresses this issue, showing freelancers on Fiverr can help kickstart business ventures, and drives home the concept that anyone can take “nothing” and, with help from Fiverr talent, “do something” to bring that idea to life.
“2021 has presented a major shift in the way employees view work - people are putting autonomy and flexibility above all else, some are even leaving their jobs to take time off and pursue their passions. For many, this means following through on a business concept or taking a risk in their current job by leading a new project or pushing new ideas,” said Gali Arnon, Chief Marketing Officer at Fiverr. “This new campaign is hyper-focused on the businesses, products, or services not yet created but are still just an idea. Thousands of incredible businesses have come to life with the support of expert freelancers on Fiverr, and we’re looking forward to seeing thousands more grow into world-class companies.”
Fiverr’s “Something from Nothing” campaign was developed in collaboration with Ostrich Studios, represented by By The Network, and includes work from Fiverr’s global community of skilled freelancers, such as motion graphics, game development, logo designs, and merchandise designs (provided by designsbysaba, erman11, sarahroseandrew, joannaan, yambostudio, and petru_huja).
“We’re really flipping the script with this new campaign. While our last few campaigns showcased real businesses, this is focused on how Fiverr freelancers can support any business to grow, innovate, and succeed. All you need is to do something,” said Duncan Bird, Vice President of Brand Marketing & Digital at Fiverr. “We wanted to show more of the breadth and skill that freelancers on the platform can offer to take new ideas and make them a reality. As with all of our campaigns, we’re excited to share something bold and showcase the incredible talent Fiverr has to offer.”
Fiverr’s “Something from Nothing” brand campaign features a variety of brand hero and acquisition ads which will run across digital channels and TV. To learn more about the campaign, click here.
About Fiverr
Fiverr’s mission is to change how the world works together. Since 2010, the Fiverr platform has been at the forefront of the future of work connecting businesses of all sizes with skilled freelancers offering digital services in more than 500 categories, across 9 verticals including graphic design, digital marketing, programming, video and animation. In the twelve months ended June 30, 2021, 4.0 million customers bought a wide range of services from freelancers across more than 160 countries. We invite you to become part of the future of work by visiting us at fiverr.com, read our blog and follow us on Facebook, Twitter and Instagram.
