Fiverr Moves Upmarket With Acquisition of Creative Talent Platform, Working Not Working®

Rhea-AI Summary

Fiverr International Ltd. (NYSE: FVRR) has announced the acquisition of Working Not Working, a platform connecting top creative talent with leading brands like Google and Netflix. This strategic move aims to enhance Fiverr's offerings in the advertising and marketing sectors by expanding its access to high-quality creatives. Working Not Working will continue to operate as an independent entity with its current leadership. Fiverr CEO Micha Kaufman believes this acquisition underscores their commitment to providing global opportunities for creative professionals.

Positive

• Acquisition of Working Not Working enhances Fiverr's market position in high-end creative talent.
• Expected growth in service offerings targeting the advertising and marketing industries.
• Working Not Working remains a standalone entity, retaining its management team for continuity.

Negative

• None.

Fiverr International Ltd., (NYSE: FVRR), the company that is changing how the world works together, is announcing the acquisition of Working Not Working®, a leading platform for high-end creative talent. Working Not Working is trusted by many of the world’s leading brands and agencies, including Google, Netflix, Spotify, Droga5, and Wieden+Kennedy, and is home to tens of thousands of vetted creatives.

Acquisition illustrates Fiverr’s continued focus on expanding its solutions to meet the needs of today’s big brands and agencies (Graphic: Business Wire)

“Justin and Adam’s philosophy of building a platform to help top creative talent find work has become an amazing community of experienced creatives. The respect they have garnered from the creative industry is admirable,” said Micha Kaufman, Fiverr CEO. “We share a similar belief that talent is borderless and technology can be used to provide global opportunities. We are excited to have Working Not Working join us to help our efforts in building new products that appeal to the advertising and marketing communities. This acquisition expands our penetration into high quality creatives and freelancers and gives them the opportunity to tap into our technology and know-how to help them bring global demand to their community. This is just the beginning.”

Working Not Working was founded in 2011 by Justin Gignac and Adam Tompkins. The site was initially created to help their friends and connections in the creative industry find jobs and new opportunities. After over a decade working in advertising, they both spent time navigating the uncertainties of freelancing, and from there, Working Not Working was born. Today, the platform connects tens of thousands of full-time creatives and freelancers with top brands and agencies through a subscription model. The company will remain a standalone organization and retain its team, with Justin and Adam remaining at the helm.

“We believe that the jobs of the future will be creative jobs,” said Justin Gignac, CEO and Co-founder of Working Not Working. “With Fiverr’s technology and powerful insight into building a global platform, Working Not Working and our community can be at the center of that future. No matter how the creative industry shifts, talent will always be the constant. We couldn’t be more certain about our decision to come on board and help Fiverr change how the world works together.”

About Fiverr

Fiverr’s mission is to change how the world works together. For over 10 years, the Fiverr platform has been at the forefront of the future of work connecting businesses of all sizes with skilled freelancers offering digital services in more than 500 categories, across 8 verticals including graphic design, digital marketing, programming, video and animation. In the twelve months ended September 30, 2020, over 3 million customers bought a wide range of services from freelancers across more than 160 countries. We invite you to become part of the future of work by visiting us at fiverr.com, read our blog and follow us on Facebook, Twitter and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210211005202/en/

FAQ

What is the purpose of Fiverr's acquisition of Working Not Working?

The acquisition aims to enhance Fiverr's offerings for the advertising and marketing sectors by expanding access to high-quality creative talent.

How will Working Not Working operate after the acquisition?

Working Not Working will continue as a standalone organization, retaining its leadership team and operational structure.

What brands are associated with Working Not Working?

Working Not Working is trusted by major brands and agencies, including Google, Netflix, and Spotify.

What is the expected impact of this acquisition on Fiverr's business?

The acquisition is expected to drive growth in Fiverr's service offerings and improve its penetration in the creative market.

What is the stock symbol for Fiverr?

Fiverr is listed under the stock symbol FVRR on the NYSE.