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Fiverr and Martha Stewart Team Up in Witty Ad Campaign Encouraging Businesses to Rethink What’s Possible with Freelancers

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Fiverr (NYSE: FVRR) has partnered with Martha Stewart for a new advertising campaign launching in August 2024. The campaign features Stewart as an underutilized intern, highlighting how businesses can find top talent on Fiverr. The ads will focus on social media marketing, web development, and AI services, which have seen up to 6,000% growth on the platform.

As part of the collaboration, Stewart became a Edition Pro freelancer on Fiverr, offering 30-minute business consultations to three users along with $1,000 in Fiverr credits. This partnership aims to showcase the diverse skills available on Fiverr and emphasize the platform's role in helping businesses extend their expertise through freelancers.

Fiverr (NYSE: FVRR) ha collaborato con Martha Stewart per una nuova campagna pubblicitaria che sarà lanciata ad agosto 2024. La campagna presenta Stewart nel ruolo di un tirocinante poco sfruttato, mettendo in evidenza come le aziende possano scoprire talenti di alto livello su Fiverr. Gli annunci si concentreranno su marketing sui social media, sviluppo web e servizi di intelligenza artificiale, settori che hanno registrato una crescita fino al 6.000% sulla piattaforma.

Come parte della collaborazione, Stewart è diventata una freelancer Edition Pro su Fiverr, offrendo consulenze aziendali di 30 minuti a tre utenti insieme a $1.000 in crediti Fiverr. Questo partenariato mira a mostrare le abilità diversificate disponibili su Fiverr e a sottolineare il ruolo della piattaforma nell'aiutare le aziende ad espandere la loro expertise attraverso i freelancer.

Fiverr (NYSE: FVRR) se ha asociado con Martha Stewart para una nueva campaña publicitaria que se lanzará en agosto de 2024. La campaña presenta a Stewart como una pasante poco aprovechada, destacando cómo las empresas pueden encontrar talento de primer nivel en Fiverr. Los anuncios se centrarán en marketing en redes sociales, desarrollo web y servicios de inteligencia artificial, que han experimentado un crecimiento de hasta el 6,000% en la plataforma.

Como parte de la colaboración, Stewart se convirtió en una freelancer Edition Pro en Fiverr, ofreciendo consultas empresariales de 30 minutos a tres usuarios junto con $1,000 en créditos de Fiverr. Esta asociación busca mostrar las habilidades diversas que se pueden encontrar en Fiverr y enfatizar el papel de la plataforma en ayudar a las empresas a ampliar su experiencia a través de freelancers.

Fiverr (NYSE: FVRR)는 Martha Stewart와 협력하여 2024년 8월에 출시될 새로운 광고 캠페인을 준비하고 있습니다. 이 캠페인은 스튜어트를 활용도가 낮은 인턴으로 소개하며, 기업들이 Fiverr에서 최고의 인재를 찾을 수 있는 방법을 강조합니다. 광고는 소셜 미디어 마케팅, 웹 개발 및 AI 서비스에 초점을 맞추며, 이들 분야는 플랫폼에서 최대 6,000% 성장률을 기록했습니다.

협업의 일환으로 스튜어트는 Fiverr에서 Edition Pro 프리랜서가 되어, 세 명의 사용자에게 30분 비즈니스 상담과 함께 $1,000의 Fiverr 크레딧을 제공하고 있습니다. 이 파트너십은 Fiverr에서 이용할 수 있는 다양한 기술을 보여주고, 프리랜서를 통해 기업들이 전문성을 확장하는 데 있어 플랫폼의 역할을 강조하는 것을 목표로 하고 있습니다.

Fiverr (NYSE: FVRR) a établi un partenariat avec Martha Stewart pour une nouvelle campagne publicitaire qui sera lancée en août 2024. La campagne met en avant Stewart en tant que stagiaire sous-utilisée, soulignant comment les entreprises peuvent trouver des talents de premier plan sur Fiverr. Les annonces se concentreront sur le marketing sur les réseaux sociaux, le développement web et les services d'IA, qui ont enregistré une croissance allant jusqu'à 6 000 % sur la plateforme.

Dans le cadre de cette collaboration, Stewart est devenue une freelance Edition Pro sur Fiverr, offrant des consultations commerciales de 30 minutes à trois utilisateurs ainsi que 1 000 $ en crédits Fiverr. Ce partenariat vise à mettre en avant les compétences diverses disponibles sur Fiverr et à souligner le rôle de la plateforme pour aider les entreprises à étendre leur expertise grâce aux freelances.

Fiverr (NYSE: FVRR) hat eine Partnerschaft mit Martha Stewart für eine neue Werbekampagne geschlossen, die im August 2024 gestartet wird. Die Kampagne zeigt Stewart als wenig genutzte Praktikantin und hebt hervor, wie Unternehmen Talente von höchster Qualität auf Fiverr finden können. Die Anzeigen werden sich auf Social Media Marketing, Webentwicklung und KI-Dienstleistungen konzentrieren, die auf der Plattform ein Wachstum von bis zu 6.000% verzeichnet haben.

Im Rahmen der Zusammenarbeit wurde Stewart eine Edition Pro Freelancer auf Fiverr und bietet drei Nutzern 30-minütige Unternehmensberatungen sowie $1.000 in Fiverr-Guthaben an. Diese Partnerschaft soll die vielfältigen Fähigkeiten auf Fiverr präsentieren und die Rolle der Plattform betonen, die Unternehmen hilft, ihr Fachwissen durch Freelancer zu erweitern.

Positive
  • Partnership with globally recognized entrepreneur Martha Stewart as brand ambassador
  • National television and online advertising campaign to increase brand visibility
  • Highlighting fast-growing services like AI, which has seen 6,000% growth on the platform
  • Offering exclusive business consultations with Martha Stewart to attract users
Negative
  • None.

The new advertising campaign will roll out nationally on television and online in August along with Martha Stewart’s role as a Fiverr Limited Edition Pro freelancer

Fiverr International Ltd.

NEW YORK, Aug. 14, 2024 (GLOBE NEWSWIRE) -- Fiverr (NYSE: FVRR), the company that is changing how the world works together, today announced an exciting new partnership with Martha Stewart, the globally iconic entrepreneur, author, and television host as a brand ambassador and the new star of its advertising campaign and social media content.

The new campaign features Martha Stewart in an ironic new role: an underutilized intern delivering coffee to unknowing colleagues. This humoristic approach highlights the idea that your best talent may be right under your nose, just a click away on Fiverr. Airing nationally in August both online and on television, the campaign will also include additional video spots focused on social media marketing, web development, and AI. The ads showcase not only the business functions Martha delegates to freelancers, allowing her to concentrate on her strengths, but also emphasize the skills experiencing both consistent and significant growth on Fiverr, like AI services which is seeing as much as a 6,000% growth, according to Fiverr’s Business Trends Index.

“Martha Stewart is a business mogul and recognized all over the world for her media empire,” said Matti Yahav, Chief Marketing Officer at Fiverr. “In today’s world of multifaceted businesses and complex projects, we’re seeing that many teams, including Martha’s, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them.”

“This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don’t usually see,” said Martha Stewart, entrepreneur and media personality. “My businesses have always used freelancers for projects ranging from my cookbooks to my television programs, and I appreciate Fiverr’s freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams.”

As part of the partnership, Martha Stewart also served as a brand ambassador for Fiverr’s 2024 Summer Product Launch by becoming a Limited Edition Pro freelancer, where she showcases her skills in Fiverr’s brand new profession based catalog. In her role as a Limited Edition Pro freelancer, Martha is offering 30-minute business consultations to three Fiverr users along with $1,000 in Fiverr credits to help them grow their business. Applications for a consultation with Martha Stewart took place between July 25th through August 6th, 2024 and the three lucky Fiverr users will receive their business consultations with Martha Stewart at the end of August 2024.

About Fiverr
Fiverr’s mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skill categories, ranging from AI to programming and 3D design, digital marketing to content creation, and from video animation to architecture.

Don’t get left behind - come be a part of the future of work by visiting fiverr.com, reading our blog, and following us on Instagram, X, and Facebook.

About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 99 (to date) lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multimedia platforms and products for the home, sold through Martha.com and an extensive retail network, Martha is the “go-to” authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.

Press Contacts
Jenny Chang
Siobhan Aalders        
press@fiverr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ceaed1dd-65dd-4f79-9b03-47dce0cb8c73


FAQ

What is the new Fiverr (FVRR) advertising campaign about?

Fiverr's new campaign features Martha Stewart as an underutilized intern, emphasizing how businesses can find top talent on the platform. It will focus on social media marketing, web development, and AI services.

When will Fiverr's (FVRR) new advertising campaign with Martha Stewart launch?

The new advertising campaign featuring Martha Stewart will roll out nationally on television and online in August 2024.

What role does Martha Stewart play in Fiverr's (FVRR) new campaign?

Martha Stewart serves as a brand ambassador, the star of Fiverr's new advertising campaign, and a Edition Pro freelancer offering business consultations to selected users.

How much growth has Fiverr (FVRR) seen in AI services?

According to Fiverr's Business Trends Index, AI services on the platform have experienced up to 6,000% growth.

Fiverr International Ltd.

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