H.B. Fuller Partners with Enimac to Strengthen E-commerce Packaging

Rhea-AI Summary

H.B. Fuller Company (NYSE: FUL) has announced a strategic partnership with Enimac, an international tape application equipment manufacturer. This collaboration aims to enhance capabilities within the expanding e-commerce packaging market. By combining expertise in pressure-sensitive adhesive tapes and application technology, both companies strive to support packaging makers effectively. H.B. Fuller is known for its innovative products, including the recently launched Open Sesame® fiber-based tear tape that aligns with sustainable packaging goals.

Positive

• Strategic partnership with Enimac strengthens H.B. Fuller's market position in e-commerce packaging.
• Launch of Open Sesame® fiber-based tear tape promotes sustainability and meets industry demands.

Negative

• None.

Growing market position in North America

ST. PAUL, Minn.--(BUSINESS WIRE)-- H.B. Fuller Company (NYSE: FUL) announced today that it has entered a strategic partnership in North America with Enimac, an international tape application equipment manufacturer that serves over 100 customers in more than 30 countries. The agreement brings together specialists from both companies, who effectively combine their market and application expertise with advanced knowledge on pressure-sensitive adhesive tapes to support the growing e-commerce packaging industry.

H.B. Fuller-Enimac strategic partnership for the e-commerce packaging market (Photo: Business Wire)

H.B. Fuller, an Amazon Packaging Support and Supplier (APASS) certified supplier, is a recognized leader in the e-commerce packaging industry and provides Open Sesame® opening tear tapes and Close-Sesame™ closing tapes that are efficiently applied with Enimac equipment.

“As the e-commerce packaging market begins its next wave of exponential growth, the agreement with Enimac strengthens our presence in the market by leveraging our performing tape and their application technology expertise to provide quality solutions and technical support to a wide range of packaging makers,” said Tania Montesi, H.B. Fuller global E-commerce Packaging business development manager.

Enimac was founded in 2013 by Biemme Adesivi Srl, who has 50 years of experience in tape application and converting. Located outside Milan, Italy, this industrial company works with tape converters worldwide to offer complete substrate bonding solutions, tape and automation, with the goal of decreasing costs and increasing productivity. Enimac designs, manufactures, and markets table-top and stand-alone machines to apply tape to sheets of paper and cardboard, tape applicators to integrate into machines and production lines, and complete custom tape application stations, modules, and systems.

“We look forward to partnering with H.B. Fuller,” shared Martin Buerger, Enimac vice president. “By combining our application equipment with their portfolio of opening and closing tapes, we become a one-stop-shop for packaging makers, which will improve our customers’ experience.”

In addition to the company’s Close-Sesame™ closing tapes, H.B. Fuller recently launched Open Sesame® fiber-based tear tape designed to promote sustainable e-commerce packaging. This first-of-its-kind, global, patent-pending innovation is validated on Enimac equipment and meets the plastic-free packaging goals of Consumer-Packaged Goods (CPG) brands and e-tailers.

For more information, visit hbfuller.com/ecommerce.

Open Sesame® and Close-Sesame™ are trademarks of H.B. Fuller (“H.B. Fuller”) or an affiliated company of H.B. Fuller.

About H.B. Fuller:

Since 1887, H.B. Fuller has been a leading global adhesives provider focusing on perfecting adhesives, sealants and other specialty chemical products to improve products and lives. With fiscal 2021 net revenue of $3.3 billion, H.B. Fuller’s commitment to innovation and sustainable adhesive solutions brings together people, products and processes that answer and solve some of the world's biggest challenges. Our reliable, responsive service creates lasting, rewarding connections with customers in electronics, disposable hygiene, medical, transportation, aerospace, clean energy, packaging, construction, woodworking, general industries and other consumer businesses. And, our promise to our people connects them with opportunities to innovate and thrive. https://www.hbfuller.com/.

About Enimac:

Enimac srl was founded in 2013 by Biemme Adesivi with over 50 years of experience in tape application and converting. Based in Italy, the company serves more than 100 clients in over 30 countries in segments like table-top and stand-alone machines to apply tape to sheets, tape applicators to integrate into machines, and custom tape application stations, modules, and systems. Enimac’s mission is to become an international reference point for tape application automation. https://www.enimac.it/en/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220707005038/en/

Estela Viegas

Corporate PR

estela.viegas@hbfuller.com

+351 931 731 437

Source: H.B. Fuller Company

FAQ

What is the significance of the partnership between H.B. Fuller and Enimac?

The partnership enhances H.B. Fuller's market presence in the e-commerce packaging industry by combining their adhesive solutions with Enimac's application technology.

How does the Open Sesame® tape align with market trends?

Open Sesame® is a fiber-based tear tape designed for sustainable e-commerce packaging, addressing the plastic-free goals of many brands.

When was the partnership between H.B. Fuller and Enimac announced?

The partnership was announced on July 7, 2022.

What is the stock symbol for H.B. Fuller?

The stock symbol for H.B. Fuller is FUL.